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This Day in the History of Search Marketing: March 17th

Google blocked 3.1 billion ads in turbulent 2020, says annual ad safety report

2021: The report lists misinformation about COVID-19 and the political climate, and ad fraud as the top concerns. adds coronavirus-related structured data types in version 7.0

2020: “SpecialAnnouncement” and “eventAttendanceMode” help businesses provide event updates in search results.

Yahoo and other Verizon-owned search sites prefer Verizon’s media properties [Study]

2020: The study compared rankings for the same query across six Bing-powered search sites, including Bing itself.

Sellers are starting to feel strain on Amazon’s fulfillment system amid coronavirus buying frenzy

2020: The company has stopped shipping unwanted items to its warehouses and has stopped most advertising on Google.

Google further dilutes exact matches in AdWords.Ignore word order and function words

2017: No longer just plurals, but word order and function words are expanded to include imprecise keywords.

Google receives a search warrant for the identity of anyone who searches the name of a crime victim

2017: Police in Minnesota have obtained a court order requiring Google to reveal the identities of people searching for the names or images of local victims of financial fraud.

DMOZ officially closed after almost 19 years

2017: The closure marked the final end of the human chapter trying to organize the web.

Search by photo: green GoogleBot, Google swing, hammock, small Google pool

2017: Latest images of what people are eating, how they are playing, who they meet, where they talk, what toys they have, etc. at a search engine company.

Google Urges Webmasters to Adopt Autocomplete in Mobile Forms

2015: Google said webmasters should implement autocomplete markup to improve conversions for mobile users, but didn’t say it would be a ranking factor.

How big is Google’s mobile-friendly update? Bigger than pandas and penguins

2015: Google’s Zineb Ait Bahajji says a mobile-friendly algorithm will affect more sites than the Panda and Penguin algorithms.

AdWords Top Movers Report Revamped

2015: We’ve updated our Top Movers report with an overview to make it easier to identify areas for improvement.

If you play the Google Feud Game, you’re bound to lose

2015: Google Feud is an adaptation of the popular game show, Family Feud, using Google’s autocomplete suggestions.

Are there any benefits to making your site SSL? Not yet, but Google’s Cutts would like to make it happen.

2014: Cutts didn’t say this was or would be a ranking factor. He said he hopes it will become a ranking factor.

Matt Cutts: Google mobile queries could overtake desktop searches this year

2014: Google’s Matt Cutts said he wouldn’t be surprised if mobile searches surpassed desktop queries by the end of the year.

Google testing new Sponsored Shopping Boxes in 3D view

2014: Google continued to experiment with displaying Google Shopping beyond the traditional thumbnail box panel of product listing ads.

Google’s Matt Cutts offers SEO advice when products are out of stock

2014: Cutts replied:

Study: Researchers Blame Google Flu Trends Inaccuracy Due to Ongoing Algorithm Update

2014: The researchers claimed the problem had to do with Google’s constantly updated algorithms and Big Data’s inability to generate “valid and reliable data suitable for scientific analysis.”

Bing Ads Now Shows Zero-Click Search Queries, Delivering 20-40X More Data Than Previously

2014: Bing Ads has updated the Search Term Report (formerly known as the Search Query Report), which stores data about terms actually entered by users before clicking an ad.

Crawl Errors in Google Webmaster Tools: How to Get More Data from the API

2012: Data were difficult to obtain and the details of available data varied by acquisition method.

Hidden in your Google profile: more social network connections on the way?

2011: Was Google readying some new ‘Connect Accounts’ option in Google Profiles?

Google tweaks AdSense code for faster loading

2011: The company estimates that help pages load more than half a second faster, but Google has previously admitted that its code can slow page loads by an average of 12%.

YouTube has fallen into decline, but it still dominates online video. Netflix owns movie viewing

2011: Video views on YouTube declined in February, but YouTube still held a commanding lead in viewers, video views, and time spent per viewer.

Pew: Yahoo and Google top the list of online political news sources

2011: Of the 24% of Americans who got most of their political news from the Internet, 20% cited Yahoo as their primary news source. Google was next with 13% of him.

Microsoft is ‘more ethical’ than Apple, Google, Yahoo and Facebook

2011: This is according to the Ethisphere Institute, which produces an annual list of the World’s Most Ethical Companies.

Facebook asks app developers to stop using Google AdSense

2011: Some Facebook developers have received emails from Facebook asking them to remove Google AdSense ads that were appearing in their apps.

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible’

2010: “Google consistently tells the public, ‘Just trust us. yeah.”

The Google TV platform is being tested, according to the New York Times

2010: Learn more about Google’s plans to gain a stronger foothold in people’s living rooms.

Bing Maps can now display the night sky

2010: Microsoft’s “WorldWide Telescope” has been integrated into the Silverlight version of Bing Maps.

Facebook adds auto-suggestion to search box

2010: You’ll see results for people, events, groups, and pages you’ve been connected to, as well as results related to friend connections and globally.

Too many 301’s?

2009: Google’s Matt Cutts replied, “Is redirecting a large number of domains questionable?”

Google AdSense ads make inroads into iPhone apps?

2009: Urbanspoon’s iPhone app displayed what appeared to be Google AdSense ads.

Will Twitter add ads?

2009: Twitter was driving Twitter search.

Make sense of all your data: Google, Hadoop, Cloudera

2009: Very interesting history behind Hadoop – an open source version of proprietary software developed by Google to process and analyze large amounts of data for search.

Dennis Woodside to replace Tim Armstrong at Google

2009: Woodside has been with Google for five years and was previously Google’s Vice President of UK, Ireland and Benelux.

Early Yahoo Postmortem and Google CEO Eric Schmidt on MicroHoo Prospects

2008: Yahoo’s failure to perceive Google as a threat was partly responsible for the company’s predicament.

Yahoo partners with third-party click fraud firm Click Forensics

2008: Yahoo and Click Forensics have partnered to combat click fraud.

Microsoft Launches New adCenter Community Site

2008: Features include product/service specific blogs, categorized user forums, and more.

The State of Search Engine Marketing in 2007

2008: According to SEMPO’s annual State of Search Engine Marketing report, the future of search looks bright.

Search business: Google pays DoubleClick more, profits more from online advertising shift, AOL’s Platform A integration, etc.

2008: Google’s acquisition of DoubleClick ended at $3.24 billion, an increase of only $140 million.

SES NY 2008 Day One Live Coverage Recap

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land Subject Matter Experts (SMEs)

These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.

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