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This Day in the History of Search Marketing: March 16th

Google Universal Analytics: the beginning of the end

In 2022, Google announced plans to retire Universal Analytics on July 1, 2023 (106 days from today).

Data previously processed by Universal Analytics will be retained for at least 6 months from the date of retirement.

Why did Google switch to Google Analytics 4? Because it doesn’t rely on cookies and uses an event-based data model for measurement.

  • “Universal Analytics was built for a generation of online measurement anchored to more easily observable data from the desktop web, independent sessions, and cookies. This method of measurement is fast becoming obsolete.”

Google also announced that Universal Analytics 360 properties will stop processing hits on October 1, 2023. However, on October 27, 2022, Google announced that it will postpone its deprecation date to July 1, 2024.

this day too

Google Business Profile review posting bug should be fixed soon

2022: Google confirmed that there was an issue with some reviews not being posted and that they will be processed by the end of the week.

Google’s free hotel booking link appears in Search and Maps

2022: The company also added reporting capabilities, supported hotel rates on Google Business Profiles, and rolled out local posts for hotels.

Microsoft’s Automotive Ads wins more placements and goes global

2022: With this extension, the format may also appear on the Microsoft Audience Network, Microsoft Autos Marketplace, and the Windows search bar.

Google My Business releases tools to manage reviews

2021: Previously, there was no real way to systematically check the status of reviews submitted for removal

More PPC advertisers pause campaigns amid coronavirus chaos

2020: “It’s amazing how quickly things have changed in just a few days.”

Google shows ‘temporarily closed’ local businesses in search and maps due to spread of new coronavirus infection

2020: Google said businesses will be able to easily mark them as “temporarily closed” using Google My Business.

Bing’s coronavirus tracker filters data, news and videos by region

2020: The “coronavirus” search results page is now an ad-free resource hub on Bing, Google, and other search engines.

Video: Tony Wright on SEO Attribution and Reputation Management

2020: Wright said it’s easier to reach out to people who are mad at you than to try to outrun them.

Search by photo: totem poles on Android, book trees on Google, faces printed on latte

2018: Latest images of what people eat, how they play, who they meet, where they talk, what toys they have, and more at the search engine company.

Google launches location extension display ads for local businesses

2017: Other display ads may automatically convert to new formats when the user is nearby.

Google Home gets ‘Beauty and the Beast’ promo, but Google says it’s not an ad

2017: It looks like Google’s Home Assistant product is on the market for the first time.

Google to boost mobile-friendly algorithms this May

2016: Google says mobile-friendly sites are “unaffected by this update.”

DuckDuckGo starts route guidance!Features with option to use multiple map apps

2016: DuckDuckGo’s functionality allows users to choose directions from Apple, Bing, Here, OpenStreetMap, or Google Maps.

Google Launches New Doorway Page Penalty Algorithm

2015: Google has announced the release of a new “ranking boost” to its doorway page classifier to better handle doorway pages in search results.

Google Now Gets API So Any Developer Can Integrate Content

2015: This will allow any app developer or publisher to integrate with the service.

Bing shows March Madness bracket in search results and predicts Kentucky will win

2015: The search results included the complete mix of men’s college basketball tournaments, along with game-by-game predictions from Bing.

Too much SEO? Google is working on an “overoptimization” penalty for that

2012: Google’s Matt Cutts has announced that Google is working on search ranking penalties for “overly optimized” or “overly SEO” sites.

Google Chrome Paid Link Penalty Removed

2012: Google lifted the 60-day paid link penalty given to Google Chrome in the first week of January.

Google: No, new TLDs don’t improve rankings

2012: “I don’t think new TLDs will take precedence over .com, and I don’t think that will happen in the long term.”

Microsoft adCenter Reintroduces Yahoo Rich Ads, Tweaks Negative Keywords and Landing Page Features

2012: The reintroduction of Yahoo RAIS seemed like Microsoft’s answer to Google’s sitelink extensions and product listing ads.

Search by photo: Google Village, Tom Hanks at Yahoo & Google Cake

2012: Latest images of what people are eating, how they are playing, who they are meeting, where they are talking, what toys they have, etc. at a search engine company.

Transcript: Google and Bing on whitelists and exception lists

2011: Google’s Matt Cutts and Bing’s Sasi Parthasarathy talked about whether there is a whitelist.

Patent Social Search on Facebook (Courtesy of Friendster)

2011: Originally filed in October 2004, the patent was for a system that uses social connections and clicks within a network to determine search ranking relevance.

Competition confirms Bing’s profit

2011: Google and Yahoo lost a little share, AOL and Ask remained flat, and Bing gained share.

Cars, restaurants and financial services top ‘complaint searches’

2011: When it comes to raw complaint searches, nothing beats the automotive industry.

Google: Increase in mobile queries ‘dramatically higher’ than PC

2010: Google’s mobile traffic has grown fivefold over the past two years.

Nexus One will be offered to AT&T and Rogers, but faces trademark issues

2010: The US PTO has rejected Google’s registration of the trademark due to potential confusion with existing trademarks of telecommunications companies that provide voice and data services.

Bing hits all-time high market share: Nielsen

2010: Bing’s market share in February was an all-time high of 12.5%, continuing Bing’s overall growth since its launch in 2009.

Why Ask Really Hides Ad Referrer Data

2010: Ask says they have moved to a new system called PureLeads.

Will Twitter launch its advertising platform on April 13th?

2010: Spoiler alert: Yes.

Google puts ads in hosted news articles

2009: Google’s announcement seemed to indicate that ads would always appear below Stories.

Picasa Wins Google AdWords Ads

2009: When you search for images in Picasa Web Albums, ads appear at the top of the image search results.

Yahoo Search Marketing Adds Enhanced Targeting Features

2009: New features included enhanced geographic targeting, ad scheduling, demographic targeting, and the addition of bid adjustments based on these targeting capabilities.

Privacy Concerns, Online Ad Targeting On An Obvious Collision Course

2009: Internet users in the United States seemed uncomfortable with online tracking and targeting at a time when publishers and search engines were more aggressively embracing online tracking and targeting.

comScore: 63 million mobile internet users, 35% daily

2009: The most frequent users were on smartphones, but according to comScore, 70% of the traffic came from so-called feature phones (traditional mobile phones).

Google phone verified by Google executives

2007: Isabel Aguilera, Google’s Spain and Portugal CEO, has confirmed that Google’s mobile phone is in development.

GOOG acquisitions: Trendalyzer and Adscape Media

2007: Trendalyzer has transformed “boring numbers into fun interactive animations.” Adscape was an in-game advertising company.

Microsoft’s Ballmer calls Google One Hit Wonder, mocks management skills and criticizes future growth

2007: He ridiculed Google’s concept of personal time.

Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Race

2007: It was a “moment of acceleration” and the competition in mobile search and marketing increased.

Interview with Gary Price and ResourceShelf on

2007: Gary was commonly referred to as the man who replaced Jeeves as the butler.

Travelocity: “Assuming you know how to measure ROI on search is a big mistake.”

2007: Travelocity realized that buying unbranded search terms was a waste.

Summary: Using heatmaps in product search results

2007: The shopping search engine aggregated product reviews from Amazon, but used heatmaps to present product sentiment in a highly visual manner.

Past contributions from Search Engine Land Subject Matter Experts (SMEs)

These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.

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