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This Day in the History of Search Marketing: March 15th

Google rolls out Search Ads 360 integration for Google Analytics 4

2022: Integrate active advertisers to view sessions, users, and conversions within the context of dimensions such as source, campaign, medium, and default channel grouping.

Google has narrowed this search and expanded this search to now appear in search results

2022: These features were previewed at the 2021 Search On event.

FLoC is coming — what we know so far

2021: Spoiler alert: you will die within a year.

Google’s test showing cost estimates in local search results

2021: Google confirmed that it’s showing cost estimates from Homewse for some local queries.

No More Confusion: Google Gives Core Updates a Name and Structure

2019: Google’s Danny Sullivan named the latest algorithm change “March 2019 Core Update”.

Study: Brands Fail to Optimize Voice Search in 3 Key Areas

2019: Branded review response strategies were limited or non-existent, failed to optimize for unbranded keywords, and had poor local social posting.

SEO industry ‘minefield of dangerous practitioners’: Australian authorities call for action

2019: Small business advocates called for new regulations.

Report: EU Asks Google, Other Countries to Disclose Ranking Factors

2018: The proposed rule was designed to redress the “great bargaining power” of major internet brands.

Google My Business updates route heatmaps in Insights reports

2018: The report showed the location of users who requested directions to shops and services.

Once a competitive advantage, Siri is now seen as Apple’s responsibility

2018: Failure to improve Siri could ultimately impact iPhone sales.

New research confirms Google isn’t using Chrome browser data to detect new URLs

2017: GoogleBot did not visit a test page that Chrome visited a few days ago.

Google announces Google Analytics 360 suite with new DMP, landing page testing tools and more

2016: Designed for enterprise-level businesses, the suite consisted of six products that could be integrated with AdWords and DoubleClick or used independently.

Google to change Googlebot smartphone user agent from iPhone to Android on April 18

2016: The user-agent will change from the iPhone user-agent to the Android user-agent, but Google says 99% of all websites will be unaffected.

Google posts now extend to cricket player cards in search results

2016: The latest cards supported by Google Posts are Business Cards, Candidate Cards, Presidential Election Cards, and Cricket Player Cards.

Google Maps now has a new ‘Uber Tab’

2016: Google added a ride-hailing tab to Maps to enable more options and get you to your destination faster.

Google 2016 Candidate Search now includes campaign funding details and search trends

2016: Google continued to expand its 2016 election-related search results.

Google Metronome in Search helps musicians keep the beat

2016: Google’s metronome had a default rate of 120 beats per minute, but now has a full range of 40 to 208 BPM.

Bing previews new Bing Search API

2016: The new API exposed more functionality for developers within the Bing Search infrastructure.

Google Penalizes Italian and Spanish Link Networks

2015: Four days ago, Google warned webmasters in these two countries about its rules regarding paid links.

Google Panda update 25 seems to be a hit

2013: RELATED: Google: Not likely to see current or future Panda updates

Google sends manual linking penalty notice to BBC News

2013: A BBC representative asked for help finding a way to find these unnatural links so that they could remove them and file a reconsideration request.

Search by photo: Bill, Ted, Rufus at SMX, Google Playground, Bing in a taxi

2013: Latest images of what people are eating, how they are playing, who they are meeting, where they are talking, what toys they have, etc. at a search engine company.

The WSJ says big changes are coming to Google Search. Reality check time!

2012: Google will reportedly get more “semantic” smarts to provide more direct answers and better understand what words mean.

Google Expands Flight Search to 500 Cities Outside the U.S.

2012: Google flight search was taking off to an international destination.

Twitter Trends: Are You Showing Up in Bing Results?

2012: A Twitter icon, a large gray “trending” button, and a share count were displayed below the link.

Bing Maps updates map pins, adds drag-and-drop routes and more

2012: Includes updates to pushpin buttons and popup menus.

TheFind joins to ‘rebalance’ the search market

2012: TheFind argued that Google could use its dominance to prevent innovative smaller players from gaining the visibility and adoption they otherwise could have.

You Can Hate (Block) But You Can’t Love Anymore (Star) Google Search Results

2011: Google has disabled the ability to star search results from within the Google search results page.

Google tries to reassure brand owners with new anti-counterfeiting measures

2011: Google has committed to investigating complaints from trusted brand owners within 24 hours, has enhanced AdWords creative reviews to find counterfeits, and has introduced a new Help Center page to report counterfeits. bottom.

Can the US require Google to beef up its Hollywood site to fight online piracy?

2011: The entertainment industry has lobbied for greater government intervention to protect their interests.

Google tests mobile payments in New York and San Francisco

2011: Google will pay for the installation of thousands of specialized cash register systems at merchants.

Google Mobile iPhone App Overhauled to Become Google Search App

2011: A fairly comprehensive overhaul of the app’s appearance and functionality.

New: Topsy launches real-time video search

2011: Topsy has launched a new search engine that shows hot videos shared on Twitter.

Cutts: redirects don’t pass full PageRank, other points

2010: Google’s Matt Cutts confirmed that 301 redirects don’t always pass the full PageRank from the old URL to the new URL.

Google explains how search, ads and apps work

2010: Google was trying to show the public how transparent they were.

Google, Yahoo, and portals are the top online news sources: survey

2010: More than two-thirds of online news consumers have visited news portals such as Yahoo News and Google News.

Report proposes ‘Google tax’ to subsidize UK local media

2010: If most people don’t pay for content and advertising has little effect, where does the revenue that supports online journalism come from? Taxes on Google.

Take sides in the Apple vs. Google skirmish

2010: Personal animosity was sparked by a sense of ‘betrayal’ over Android’s alleged copying of the iPhone.

The 25-year-old who saved ‘SEO’ from trademarking

2010: Rhea Drysdale used her own money and time to fight to the end to defeat the trademark claim.

Facebook overtakes Google as the most visited US site (again): Hitwise

2010: grabbed 7.07% of all internet traffic in the week ending March 13th, while Google grabbed 7.03%.

Twitter announces @Anywhere platform for websites

2010: Twitter has introduced a new platform called @anywhere that makes it easier for websites to integrate Twitter functionality.

Live Blog SXSW 2010

Google Now Report Anchor Text Phrases

2007: Get a report from Google on the top anchor text phrases used when people link to your site.

When AdWords Misgenders

2007: How AdSense ads completely defy sexual content messages and concerns that Google has banned some sexual orientation terms as offensive.

Safar Rashchie leaving Piper Jaffrey

2007: Safa Rashtchy, a financial analyst at Piper Jaffray, has been seriously covering the search space for years.

From Search Marketing Expo (SMX)

Past posts from Search Engine Land Subject Matter Experts (SMEs)

These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.

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