WordPress is the world’s most popular Content Management System (CMS) with over 60% market share. A large support community and dozens of free plugins available make it affordable to build a website with WordPress (WP). It also plays an important role in why it has such a large market share. However, as you know, installing […]
There’s a lot to learn about SEO. We’re here to show you exactly where to start. In this guide, we’ll provide you with an overview of the SEO basics. And give you useful tips on how to learn SEO on your own. Let’s dive in. Start with the SEO Basics Let’s start with a brief […]
Given undeniable evidence that domain authority is irrelevant when it comes to ranking organic content, what would you change as a marketer? Imagine how much effort you can put into one thing: developing content that ranks. In this bold presentation, DemandJump’s Chief Solutions Officer, Ryan Brock, ventures to assess how much equity you invest in […]
Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create […]
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable […]
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than […]
Want to know what improvements you can make to improve your organic search results and increase your ROI? If you want to be successful with SEO, even after major Google algorithm updates, make sure you: Keep SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding results. For e-commerce, […]
Now that you understand the basics, let’s move on to advanced SEO strategies. Learn how to optimize your local SEO, how to best analyze and report on your data, how to succeed in your industry, and more. tactics and troubleshootingReporting and analysispage performancemobile SEOLocal SEOInternational SEOSEO split testBy CMS/PlatformIndustry Standing Desk Reviews
Regardless of size, location, or type, your business can benefit from SEO. And you can start doing effective SEO for a small business website today. Even with limited time and resources. Below, we’ve provided concrete, actionable steps to get you started with small business search engine optimization. What Is Small Business SEO? Small business SEO […]
As report is circulated Its AI lab, OpenAI, uses news articles from media outlets like The Wall Street Journal and CNN to train its ChatGPT chatbot, but an even bigger challenge emerges. How will media outlets maintain traffic, revenue, and relevance in the age of generative AI? AI-generated news has long caused fear among journalists. […]
It happens every few years. First was Jason Karakanis and Mahalo, then early social platforms. I saw it again with voice search and smart assistants. TikTok turnThen the metaverse crossed the line. Now for ChatGPT and AI. Of course, this is an “SEO killer”. From time to time, new technologies come along and three things […]
This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team is in the company’s big picture. The CFO wants to make sure you’re staying within your tight marketing budget. Meanwhile, shareholders want to see a higher return on investment […]
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web […]
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In today’s digital age, having an optimized website is essential for any business looking to succeed online. However, focusing on keywords and topics alone may not be enough to stand out and truly connect with your target audience. HubSpot’s Rory Hope joined the SEJ Show to discuss beyond the basics of important terms and topics […]
Running an SEO campaign involves many moving parts. Delivering results requires comprehensive planning, good execution, and continuous monitoring. It’s all about search marketing on a global scale. International SEO comes with its own set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. In many cases, they have […]
John Mueller from Google posted a very detailed answer to a question about hreflang implementation. redditThe answer is very detailed and I’m afraid I’ll get it wrong if I try to interject. To be honest, hreflang is not my hobby and I don’t have much experience in terms of technical SEO. But the response is […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
This post was sponsored by Semiify. Opinions expressed in this article are sponsored‘my own. Ever wondered how beneficial SEO is for your business or how much of your budget you should invest in SEO? Do you ever worry that your SEO efforts won’t yield enough benefits to justify the cost? 56% of small businesses still […]
Everyone is feeling the pinch. With recession fears lingering, budgets are still under scrutiny and digital marketers must demonstrate his ROI on every move. CEOs are now looking at all investments under a microscope. In short, CMOs should invest in solutions that are part of a broader strategy and, more importantly, deliver financial ROI. Gartner […]
What Is Guest Posting? Guest posting (or guest blogging) is a marketing tactic that involves writing articles for other websites in order to promote your brand. Here is a guest post example that Semrush’s Marcus Tober contributed to Adweek: Sharing your expertise with relevant audiences can help you: Build your personal profile Raise brand awareness […]
ChatGPT is useful for various SEO tasks. “help” Be an action word. It is important to recognize that: At least some of the tasks you currently perform will most likely be performed more efficiently or effectively by ChatGPT. As AI tools improve, understanding how to get the most out of them (and how to avoid […]
The demand for SEO is increasing year by year based on data from Google Trends and Exploding Topics. For many businesses, organic search reach remains an important source of traffic, leads and sales. Nevertheless, there is no visible optimism within the industry. Several high-level layoffs of SEO industry executives and industry leaders have fueled such […]
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Candid conversations about the latest trends, industry news and more When two longtime search experts and SEO news giants come together, something really interesting happens. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today they sat down to discuss it. Barry Schwartz, CEO of […]
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the […]
With the flood of AI tools on the market, a multitude of AI “experts” suddenly emerged. There are many new litany of “SEO is dead” and “AI will steal your job”. Neither reality is true, at least not as many people think. SEO is no dead, AI no take your job Since the late 90s, […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
What Is Website Architecture? Website architecture refers to the hierarchy of the pages on your site and how each page is connected. Here’s a visual example of website structure: Website architecture is important for SEO for a few key reasons: It helps search engines find and index all your site’s pages It spreads authority throughout […]
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the […]
What Is Yoast SEO? With millions of active installations, Yoast SEO is one of the most widely used SEO plugins for WordPress. It provides a comprehensive set of tools for optimizing a website for search engines. Its key features include the following: Keyword analysis and optimization suggestions XML sitemap generation Meta description and title tag […]
Today’s Ask An SEO question comes from Dean. SEO is a hot topic, but many companies don’t understand the shift to ROI. We support paid media as a quicker strategy. With that in mind, how would you suggest businesses invest in paid instead of SEO? SEO and PPC are mutually exclusive. In fact, a series […]
As a marketer facing economic uncertainty (and resulting budget cuts), evaluating your company’s digital strategy is more important than ever. So how can you maximize your results when using fewer resources and less money? How should you allocate your marketing budget to generate the best possible return on investment (ROI)? On February 22nd, I moderated […]
Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, so it’s vital to ensure you’re using the best SEO software for your needs. The […]
Before you start: If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, it’s a good place to start. here Or request a demo of SplitSignal. beginning, I asked my Twitter followers Vote: Most of the followers this time error! Read on to find out why. Case Study The SEO […]
What Is a 301 Redirect? A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. And passes ranking power from the old URL to the new one. For example: We updated a blog post and redirected it to […]
Wouldn’t it be helpful to predict how much traffic and revenue your next marketing campaign will bring before you launch it? After all, why advertise a product or service without first understanding its market potential? The ability to estimate ROI is essential to making smart decisions for your business, whether it’s deciding how to allocate […]
Google has published a new or significantly revised document on SEO linking best practices. Whereas the previous documentation was just how to make links crawlable, the new documentation provides tips on anchor text placement, how to write good anchor text, internal links within your content, and external links from other sites. Added. Last November, Google […]
30 second summary: SEO has become an important practice area for online businesses to gain visibility. However, if you do it the wrong way, it can stifle or sabotage your online visibility. From filling entire pages with nothing but images, to creating tons of bad keywords and spending too much time on meta keywords. Here […]
This post was sponsored by iQuanti. The opinions expressed in this article are those of the sponsors themselves. What turns a website from just a catalog of blog posts into a highly organized hub of authoritative content? How can you ensure your website is the most visited resource in your industry? Today we move down […]
What is dwell time in SEO? Dwell time is the amount of time a user spends on a page from search results before returning to the search engine results page (SERP). This is a measure of user dwell time. In other words, the amount of time a user stays on a page after clicking a […]
Part 1 introduces Jeff Ferguson’s long history in search marketing. Part 2 covers him starting his own agency. Part 3 discusses the current state of SEO research, and Part 4 covers Zero his click research and his SEO future. We spent time pointing out the problems of the study, but at the same time the […]
What is SEO Score? An SEO score is a measure of how your site is performing in terms of search engine optimization. The exact meaning of the metric may vary between different he SEO tools. In general, the term “SEO score” describes the overall technical SEO health of a site. A typical SEO scoring example […]
Google has re -shared SEO and digital marketing communities and their expertise by publishing new articles on the Lightning Talks video series on YouTube. In the latest video, Google Developer Advocate’s Martin Splitt takes viewers how to use Google Chrome Devtools to perform basic SEO troubleshooting procedures. This video is easy to recommend to everyone […]
In 2021, Google processed over 8.5 billion searches per day on its search engine. With millions of people relying on search engines for answers and advice to their most important questions every day, search engine optimization has become a critical component of digital marketing. But how much does SEO cost? The honest and most straightforward […]
User experience is the foundation of site usability and an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that your end users need to navigate your site, you will be pushing visitors to your competitors. This guide explains what user experience (UX) entails, […]
Part 1 introduces Jeff Ferguson’s long history in search marketing. Part 2 covers him starting his own agency. Part 3 discusses the current state of SEO research. In short, he rants about SEO research done on ranking factors and other areas. In short, he was not a fan of those studies and wrote a lot […]
When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But the fact is that nailing your site architecture can have a hugely beneficial impact on your organic performance. In contrast, poor site structure is a fast-track […]
What Is Technical SEO? Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience. Common tasks associated with technical SEO include the following: Submitting your sitemap to Google Creating an SEO-friendly site structure Improving your website’s speed Making your website mobile-friendly Finding […]
Your clients trust you to deliver real results and achieve the KPIs that drive their business forward. Understanding the intricacies of how it works can be difficult, so showing progress and effort is essential. SEO reporting software presents important metrics in an easy-to-understand visual display. Eliminate guesswork and manual referencing and highlight achievements for a […]
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in ot her ways: Efficiency. Doing […]
Are you looking for a successful digital marketing campaign for your business? How do you choose the best SEO keywords to extend your brand’s reach? What can you do to determine the most effective way to allocate your marketing budget? Without the right information, facing these difficult decisions can hurt you. Fortunately, there’s a new […]