Google Study: PPC Ads Drive 50% More Clicks In 2012, Google published a study. The Impact of Organic Search Results Rankings on Search Ad IncrementWe investigated whether clicks from organic search results could substitute for ad clicks when PPC advertising was turned off. Google found that on average: 81% of ad impressions and 66% of […]
More Sites Move to Google Mobile First Indexing In 2018, Google announced that it enabled mobile-first indexing for more websites. This is the first time Google has confirmed that many sites are moving to this mobile-first indexing process. Google reported in October 2017 that a limited number of sites had been moved. Websites migrated in […]
Patented Google Panda 2014, patent (Ranking of search resultsWritten by Navneet Panda and Vladimir Ofitserov at Google, which may describe updates to or parts of the Google Panda algorithm, has been accepted. However, the fact that Google obtained this patent does not necessarily mean that it was in use by Google at the time, or […]
Google’s Top 3 Search Ranking Factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals for Google’s search algorithm. RankBrain was the third most important ranking factor. Google said so in his 2015. the other two? Lipattsev clarified them in a Q&A, stating: Content. And it’s a […]
Good digital marketing can make or break your business. It can be the difference between winning a Formula 1 race or driving a car that breaks down after a few laps. Good marketing generates more revenue, helps build customer loyalty, and increases brand awareness. Hiring a digital marketing agency may sound like an expensive investment, […]
View event rich result errors where not found Google Search Console 2022: Google Search Console’s rich results report now shows an additional warning about structured data markup in events if the event has no location. Merchant Center can now be linked to Google Analytics 4 2022: Additionally, you can now “connect your Merchant Center and […]
I didn’t find rel=next/prev on Google. it is an error. In 2019, I learned that Google stopped supporting the rel=next/prev markup introduced in 2011. Worse, according to Google’s John Mueller, Google hasn’t used it for indexing in “years.” All the while, Google continued to encourage the use of markup, so SEOs, publishers, and developers invested […]
New emergency help attribute on Google Business Profile for Ukraine Support 2022: Google also added a hotel attribute to define whether the hotel provides assistance to refugees from Ukraine. Brands, especially restaurants, urgently need FAQs and “corona pages” 2020: It was important that the precautions being taken were found in the search results. Video: Martha […]
Google blocked 3.1 billion ads in turbulent 2020, says annual ad safety report 2021: The report lists misinformation about COVID-19 and the political climate, and ad fraud as the top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” help businesses provide event updates in search results. Yahoo and other […]
Google Universal Analytics: the beginning of the end In 2022, Google announced plans to retire Universal Analytics on July 1, 2023 (106 days from today). Data previously processed by Universal Analytics will be retained for at least 6 months from the date of retirement. Why did Google switch to Google Analytics 4? Because it doesn’t […]
Twitter has launched a new educational series called ‘Unskippable’. The series consists of his eight parts focused on video marketing and creating video promotions that stand out on your Twitter feed. This series is part of Twitter’s free educational platform called “Flight School” and provides insight into key advertising best practices on Twitter. Twitter’s creative […]
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools […]
Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrate active advertisers to view sessions, users, and conversions within the context of dimensions such as source, campaign, medium, and default channel grouping. Google has narrowed this search and expanded this search to now appear in search results 2022: These features were previewed […]
This post was sponsored by Semiify. Opinions expressed in this article are sponsored‘my own. Ever wondered how beneficial SEO is for your business or how much of your budget you should invest in SEO? Do you ever worry that your SEO efforts won’t yield enough benefits to justify the cost? 56% of small businesses still […]
You’ve probably heard how successful content marketing can be if you do it consistently. Consistent content drives revenue 55% more visitors to your site and 67% more leads. (Overall, creating content is your best bet for increasing traffic. Ranking in organic search is 1,000% more traffic than organic social media) But you can’t just write […]
Google releases video of search quality conference In 2012, Google shared a video from one of its search quality conferences. Google annotated the video to make the conversation easier for the general public to understand, elaborated on the specific features being discussed, and changed how spelling corrections were handled. “I was lucky enough to be […]
Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick. The commission determined that “this transaction is unlikely to adversely affect consumers in terms of ad serving or intermediation in the online advertising marketplace.” The deal was first announced on April 13, 2007. The EU launched an investigation in November 2007. […]
Content marketing tools help you write engaging copy, understand your audience, track content performance, and more. In this article, we’ll show you 16 of the best tools for streamlining and optimizing your campaigns in 2023. The Best Content Marketing Tools from Semrush Semrush’s toolkit includes various options to help you plan, execute, and measure content […]
Do you know who you’re selling to and, by extension, who you’re targeting with your content marketing? If you’re building a content strategy, you’ve probably done audience research to get a sense of them. And if you’ve ever done audience research, you’ve probably heard of personas as well. a Persona is a content strategy tool […]
Google and Bing “Exception List” In 2011, Google and Bing revealed at SMX West that they had an “exception list” of websites that could be hit by some algorithmic signal. Neither search engine suggests that these listings were used to boost sites in search results or exclude them from algorithm-wide changes. However, some sites may […]
Goodbye Google Toolbar PageRank In 2016, Google confirmed to remove Toolbar PageRank. Google will continue to use PageRank data internally within our ranking algorithms. Only his PageRank value externally displayed in the toolbar will soon be completely gone. The end of Toolbar PageRank was inevitable at this point. Google hasn’t updated his PageRank score since […]
If you want to effectively communicate with customers in your market, you have to know who they are. Think about it in terms of public speaking. If the speaker doesn’t know their audience, they risk choosing a topic the audience doesn’t care about, using language they won’t understand, and struggling to motivate them to take […]
In Part 1, we talked about who Sam Michelson is and how he develops businesses. Part 2 dives deeper into CRM software and how to use it, including a review of new software for partner management. Part 3 details how to properly charge for digital marketing services. Sam Michelson said he doesn’t want to charge […]
Google adds landing page load time to Quality Score In 2008, Google AdWords looked at a new addition to Quality Score: landing page load time. Google says it did this for two reasons: First, your users will have the best experience if they don’t have to wait a long time for your landing page to […]
Google Webmaster Tools Adds User Management In 2012, Google Webmaster Tools added a long-awaited feature: user management. Site owners can finally grant users access to their Google Webmaster Tools accounts without sharing their usernames and passwords or going through the verification process. Site owners can grant three types of access: Owner, Full, or Limited. See […]
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009 Matt Cutts of Google said video Since late February, we’ll be answering a lot of questions about the recent “brand push” in search results that SEOs and webmasters have noticed. Cutts confirmed it was a “minor change,” adding that Google’s ranking algorithms may consider […]
Sheryl Sandberg becomes Facebook’s chief operating officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At that time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of advertising and publishing products. Sandberg said he joined Google in 2001. Sandberg joined Facebook on March 24, […]
Google panda’s name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda is the real name of the update that was unofficially called Farmer when it was released on February 24th. “Well, we named it internally after our engineer. His name is Panda. So internally we called him Big Panda,” Singhal […]
As a marketer facing economic uncertainty (and resulting budget cuts), evaluating your company’s digital strategy is more important than ever. So how can you maximize your results when using fewer resources and less money? How should you allocate your marketing budget to generate the best possible return on investment (ROI)? On February 22nd, I moderated […]
Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I wanted to celebrate Yahoo’s 28th birthday with this day in search history on March 1st. Especially after seeing the 2010 article Happy Birthday, Yahoo: 15 Years Old Today. But why was Search Engine Land’s March 1st headline the only one that said it […]
Giving marketing leaders the skills, tools, and data they need to prove ROI is like going fishing. Instead of distributing an equal amount of bait to each rod in a marketing campaign, marketing attribution divides the baits into a single line before casting it into a sea of prospects without knowing which one will produce […]
Google expands mobile friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendly as a ranking signal starting April 21st. Google says the algorithm change will have a “significant impact” on mobile search results and affect all languages worldwide. But by April, the general consensus was that Mobilegeddon wouldn’t […]
SEO upset after Google removed attribution from featured snippets In 2019, SEOs were frustrated with Google’s featured snippet format that didn’t immediately show the source of the content. in order to found on the web Cards required searchers to click to expand featured snippets and scroll through different sources to see the publisher. Danny Sullivan, […]
Content marketing is more lucrative than ever in 2023. How do we know? By surveying 1,700 marketers and business owners about their efforts in this area. They were generous enough to give us their feedback once again. As a result, we have compiled this data into the comprehensive State of Content Marketing: 2023 Global Report. […]
Google Search Console will send you an alert when clicks drop significantly In 2019, Google Search Console began sending notifications when it detected a “significant decrease” in clicks to your website from Google search results compared to the previous week’s data. it read: “Search Console has analyzed your performance report and found that your site […]
Google Drops Support for Meta News Keyword Tags In 2018, I learned that Google quietly ended support for news meta keyword tags. Google didn’t announce this change, but it was actually done a few months ago. John Mueller, Google Webmaster Trends Analyst, Confirmed This is on Twitter: “It looks like they stopped supporting this around […]
This post was sponsored by Semrush. The opinions expressed in this article are those of the sponsors themselves. Imagine getting 24 hours of marketing tips from experts from top brands like Google, Amazon, Pinterest, Adobe and more. Imagine getting these valuable insights for free. thanks to Semlash, this idea doesn’t have to exist only in […]
Google removes ads from right side of search results In 2016, Google removed ads in all global languages from the right side of desktop search results (two exceptions: product listing ad boxes and knowledge panel ads). Google ads only appear at the top or bottom of the page. Additional ads (i.e. 4 instead of 3) […]
Yahoo will stop using Google Search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new indexing and ranking system. Yahoo had it, I bought ink In December 2002, Yahoo chose to build its own web search engine. Yahoo still relied on his Google for image search, and news search […]
Microsoft Introduces Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the demise of the Yahoo Bing Network. Bing Ads continued to serve ads on a significant percentage of Yahoo’s search results. The Bing Network is the result of a renegotiated search deal between Microsoft and Yahoo, originally for 10 years. […]
Content marketing can help your brand stand out from your competitors. It’s a way to boost your search ranking, establish authority, build trust—and ultimately drive revenue. In this article, we’ll discuss what content marketing is, and why it’s important. We’ll also show you how to create your own content marketing strategy and how to measure […]
Google Releases “How to Hire SEO” Video In 2017, Google added a new 11 minute video to its site on how to hire an SEO. Need SEO? Help documentation page. Google’s Maile Ohye outlines the SEO hiring process in three steps. Conduct a two-way interview with a potential SEO person. Make sure they seem genuinely […]
Google Webmaster Tools beta has ended In 2007, Google Webmaster Tools officially exited beta. Its extension, which started as Google Sitemaps in June 2005, change name August 4, 2006. Google also revealed that Webmaster Central now has over 1 million users. For more information, see Google Webmaster Central Leaves Beta. The blog gets comments. Finally, […]
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If there’s anything marketers have learned in the past several years, it’s to prepare for anything. This year, we’re grappling with an ever-changing digital landscape, potentially paradigm-shifting tools (like ChatGPT), and more. And it’s only February. So, how do you prepare your content marketing strategy for 2023 to help your business grow organically this year? […]
Deploying Google AMP Stories In 2018, Google launched a new visually rich mobile content format designed to increase user engagement. Contrary to previous guidance, Google never intended to match this type of AMP content with non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google says that AMP Stories content should be […]
Google penalizes JCPenney for linking scheme In 2011, JCPenney was found to be involved in a linking scheme and was penalized by Google as a result. The New York Times seemed baffled that jcpenney.com ranked organically for nearly everything the retailer sold. So, I asked someone who is familiar with SEO to check it out. […]
Yahoo formally rejects Microsoft Rumors came true in 2008 when Yahoo rejected Microsoft’s $45 billion offer to buy Yahoo. The company concluded that the proposal grossly undervalued Yahoo and was not in the best interests of Yahoo and its shareholders. Microsoft basically rejected Yahoo’s refusal, calling it “disappointing” and promising to “pursue all necessary steps” […]
The last few years have been tumultuous for business, to say the least. In this hyper-crowded, new digital-first environment, we face the challenge of helping our clients navigate the digital hustle, grow brand awareness and improve conversion rates at a low cost. That’s why we’ve rounded up our best and favorite Semrush resources for digital […]
Start Google Buzz In 2010, Google announced its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main things: Gmail and mobile. But do users want social networking to invade their inboxes? As I pointed out at the time, there […]
Keyword research is an important step in any company’s digital marketing strategy. Knowing what people are searching for and understanding the intent behind those searches greatly increases your chances of finding and connecting with the right audience. Effective keyword research can also help you better understand broad industry trends, which can even influence your broader […]