Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create […]
Every page on your website likely uses JavaScript. If you use Google Analytics, event tracking, or display ads, you’re already using JavaScript. But you can (and should) leverage it further to create great experiences for your users. Before you can do that, you need to understand what JavaScript is and what it’s used for. What […]
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web […]
Social media management is the strategic use of social media to grow audiences and revenue. It helps you achieve brand goals in marketing, sales, and customer service. Social media managers often share these core responsibilities: Develop a social media strategy Create and post social media content Create and manage social media ads Engage with followers […]
What Is Yoast SEO? With millions of active installations, Yoast SEO is one of the most widely used SEO plugins for WordPress. It provides a comprehensive set of tools for optimizing a website for search engines. Its key features include the following: Keyword analysis and optimization suggestions XML sitemap generation Meta description and title tag […]
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than […]
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google’s latest $300M AI investment) is hiring a “Prompt Engineer” for $250k-$335k/yr + equity No CS degree required, just have “at least basic programming and QA skills” Wild times. pic.twitter.com/4i1sEWs5iZ […]
This post was sponsored by iQuanti. The opinions expressed in this article are those of the sponsors themselves. What turns a website from just a catalog of blog posts into a highly organized hub of authoritative content? How can you ensure your website is the most visited resource in your industry? Today we move down […]
What is SEO Score? An SEO score is a measure of how your site is performing in terms of search engine optimization. The exact meaning of the metric may vary between different he SEO tools. In general, the term “SEO score” describes the overall technical SEO health of a site. A typical SEO scoring example […]
Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of […]
Successful companies all do one thing really well: tell powerful, compelling stories. Stories are engaging. They help us form connections between ourselves and the storytellers. This creates an opportunity for companies that want to build strong relationships with their audience. The art of brand storytelling promotes the effective communication of your brand story, which is […]
Software-as-a-service (SaaS) is a highly unique but profitable business model when combined with a successful marketing strategy. Since the cost of hosting cloud networking and applications tends to be reduced with additional customers, SaaS companies need to grow their subscriber base quickly to thrive in a competitive market. Over the years, I’ve found that many […]
Audiences are the heart of marketing. Knowing who your ideal prospect is and what encourages them to engage with your brand is a key question every campaign needs to address. Digital marketing (especially PPC) has been pretty spoiled in terms of targeting options over the past decade. We knew exactly who was engaging with us […]
With FAQ structured data, virtually any website will appear on Google in enhanced listings, increasing your search traffic. Implementing this structured data is relatively straightforward. You can also automate it. In this article, learn more about the FAQ schema, why you should use it, and how to implement it for on-page SEO. FAQs FAQ is […]
Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions. In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your brand’s online […]
Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, and it’s surprisingly enjoyable to discover. Keep reading for a comprehensive overview of redirects and the proper application for technical SEO. What Is […]
What is search intent? Search intent (also known as searcher intent or keyword intent) is the reason why a user enters a particular query into a search engine. Suppose someone searches Google for “best dog food”. I’m not trying to go to a specific page. They also don’t want to buy specific products. (At least […]
There’s no one correct way to create content. But you can rank better with SEO-friendly content. Which you can create using SEO writing best practices. Read on to learn all about SEO writing, plus nine SEO content writing tips to help you rank higher on Google. What Is SEO Writing? SEO writing is the process […]
What are sitelink extensions? Sitelinks are additional links you include in your PPC (pay-per-click) ads to direct users to specific pages on your website. For example: These are a type of Google Ads extension (now called ad “assets”). Display additional information in your ad. These additional links help us promote different products, services and sections […]
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media […]
Not too long ago I shared a simple offer on Facebook: Donate $5 to a good cause and I’ll spend five minutes auditing your website on screen, with a focus on search engine optimisation. The response was so overwhelming that I had to close the doors just 72 hours later. For the next few weeks […]
Google’s new guide to search features visualizes and defines different elements of the search results page. If you need help with SEO, it can be difficult to get a good answer if your question doesn’t have the right terminology. For example, ask, “How can I customize the images that appear in search snippets?” This question […]
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative. It’s one of the essential parts […]
Content marketing is the creation and distribution of valuable, relevant content. The goal is to grow, engage, and retain your audience. A well-executed content marketing strategy is a great way to promote your brand. And, ideally, make your business stand out when it’s time for consumers to make a purchase. Let’s dive into what a […]
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll […]
What Is Keyword Research? Keyword research is the process of finding and analyzing keywords your ideal website visitors enter into search engines. That enables you to target the most effective keywords in your content strategy. Keywords are words or phrases people use to find information or products in search engines. For example, if you wanted […]
What Is Link Building? Link building is all about getting other websites to link to pages on your own site. In SEO, these links are called backlinks. Here are some of the most popular link building strategies: Content marketing Email outreach Broken link building Unlinked brand mentions PR (Among others.) Let’s get into the details. […]
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll […]
Monday, November 21, 2022 Over the years, through blog posts and other public communications, Google has regularly shared information about our automatic ranking system and how it operates. Now, to make it easier for creators and other users to learn about the more noteworthy systems, we’ve created a centralized page called “Guide to the Google […]
WordPress is by far the most popular CMS (content management system) in the world. It’s free. It’s open-source. And, above all: It’s SEO-friendly. However, simply using WordPress won’t make your website rank No. 1 on Google. You still need to follow SEO best practices and—of course—provide real value to your visitors. Below, we give you […]
A meta tag is part of a website’s HTML code. They help search engines understand information about your website. And it affects how your website appears in search results. Meta tags also tell the browser how to display the website on your device. This means that you can ensure that your website displays correctly for […]
What Are Internal Links? Internal links are hyperlinks that point to different pages on the same website. These differ from external links, which link to pages on other websites. Here’s what an internal link looks like on a live page: And here’s a sample of what its code looks like on the backend of a […]
The phrase “canonical tags” comes up a lot in SEO discussions, and it’s even more likely when you’re working with cross-functional partners like engineering and analytics. At first glance, it can seem a little intimidating, especially if you’re new to the SEO space. But good news. In this guide, we’ll dive into what canonical tags […]
Redirects send users and search engines from one URL to another. See here for how to use each type. Standing Desk Reviews
A canonical URL is the URL of the principal version of a page when you have duplicate versions of that page on your website. You set the canonical URL using a canonical tag in your HTML. Then, when Google crawls the page, it can distinguish this page from the duplicate pages. Understanding canonical URLs is […]
With Amazon’s October Prime Early Access sale on the books, Amazon advertisers will have to fine-tune their strategies for the core stretch in Q4. Part of that plan revolves around: Plan how your budget will be spent in the last month and a half. The day you pedal the hardest. We took a deep dive […]
To compete in today’s highly competitive markets, it’s essential to keep your finger on the pulse when it comes to market conditions, consumer behavior, and emerging trends. This can be a difficult task. Market conditions change rapidly, consumer habits shift, and trends begin and end in the blink of an eye. Conducting good market research […]
What Is Ecommerce SEO? Ecommerce SEO is the practice of improving organic rankings for online stores. Common tasks associated with ecommerce SEO include optimizing product and category pages, fixing website architecture issues, and link building. Why Is SEO Important for Ecommerce Sites? It’s simple: ranking at the top of Google for product keywords your customers […]
As BuzzFeed’s Jonathan Perelman once said, “Content is king, but distribution is queen. And she wears the pants.” In the world of content marketing, this is indeed true—building a smart content distribution strategy is crucial for long-term success. If you produce a remarkable piece of content, how can it make an impact if nobody reads […]
Picture this: You’ve built a business you love—and a site you’re proud of to go along with it. Your site acts as a resource for your current customers and attracts plenty of curious new faces from across the internet. You’ve even earned top spots in some of your most important keywords! Then, one day, everything […]
You’ve already got a stellar product or service and great visuals to show them off. So why are you not getting noticed on Etsy? Maybe you need better SEO (search engine optimization). Etsy SEO is the process of improving your Etsy shop’s visibility to compete with the other sellers on the platform and get more […]
Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can be a problem for your website if you have multiple pages competing for the same keyword and one or more pages are performing poorly. If you’re worried that your website is undergoing harmful keyword cannibalization, don’t panic. Join […]
30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue which surpasses the $205 billion benchmark from 2021 If you found yourself Googling “ideas to boost ecommerce holiday season revenue” we have answers for you! […]
What Is Robots.txt? Robots.txt is a text file with instructions for search engine robots that tells them which pages they can and cannot crawl. These instructions are specified by “allowing” or “disallowing” the behavior of certain (or all) bots. This is what a robots.txt file looks like: Robots.txt files might initially seem complicated, but the […]
What is a schema Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand information on a website. When search engines recognize the meaning and relationships behind an entity, they can provide rich results or rich snippets. in this way: A schema is a language used to represent data, and the […]
What Is Local SEO? Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally relevant content. Any business that has a physical location or serves a geographic area can benefit from local SEO. Here’s […]
digital marketing talent—Specialized in SEO, Content, Email Marketing, PPC—still in high demand. With 92% of recruiters reporting difficulty finding top talent, there’s never been a better time to become a qualified job seeker. Looking to advance your career, change jobs or grow your digital marketing team? Conductor’s 2023 Digital Marketing Salary Guide did you cover […]
Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps. Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information. In this article, we’ll cover: Why you should have a Google Business Profile for your business How […]
Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In this article, we will outline the types of deals and discounts Amazon makes available to sellers and how you can utilize them to help drive […]
How long should a blog post be? The answer depends on your content goals, your audience, and why your audience is searching (“search intent”). A good content strategy addresses the needs of both short-form and long-form content. Let’s explore these factors in more detail to determine the optimal blog post length for each. Does blog […]