Given undeniable evidence that domain authority is irrelevant when it comes to ranking organic content, what would you change as a marketer? Imagine how much effort you can put into one thing: developing content that ranks. In this bold presentation, DemandJump’s Chief Solutions Officer, Ryan Brock, ventures to assess how much equity you invest in […]
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good […]
Today’s Ask An SEO question comes from Neethu who asks: My website is almost 20 years old. There is a lot of content. Many of them are not working well. How can we effectively clean up this content without impacting our rankings? Contrary to what some SEO experts say, more content is not always better. […]
There are concerns and speculations on the internet that Microsoft Bing feeds content behind paywalls and uses such content to provide answers in Bing Chat. When I asked Bing Chat if they could answer based on the content behind the paywall, they said no. But I’m not sure if this answer is 100% correct. Here […]
Consistently producing high-quality content on a regular basis is difficult for any business. So how did the most successful people do it? First, you have a content strategy in place. After that, it is a matter of whether to in-house or outsource the strategy, such as planning, idea generation, writing/production, publishing, and advertising. In other […]
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools […]
Google’s John Mueller said that lesser-used or well-known languages published on the web are not considered low-quality content simply because they are not well known.He said Mastodon “Good content is good content” no matter what language it is written in. According to Daniel Mealo, “The best recommendation at this time is to avoid risking the […]
So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry. Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this […]
You’ve probably heard how successful content marketing can be if you do it consistently. Consistent content drives revenue 55% more visitors to your site and 67% more leads. (Overall, creating content is your best bet for increasing traffic. Ranking in organic search is 1,000% more traffic than organic social media) But you can’t just write […]
Whether selling to businesses or consumers, buyers need access to different types of product content: emotional visual assets and objective information. This will allow you to feel the most confident when making a purchase decision. Digital asset management (DAM) and product information management (PIM) tools are required to deliver this experience. Join us for this […]
Content marketing tools help you write engaging copy, understand your audience, track content performance, and more. In this article, we’ll show you 16 of the best tools for streamlining and optimizing your campaigns in 2023. The Best Content Marketing Tools from Semrush Semrush’s toolkit includes various options to help you plan, execute, and measure content […]
It’s time for an SEO video recap. In this episode, I’ll talk about how the February 2023 Google product update in his review ended his rollout on March 7th. Last weekend I talked about flutter I saw in Google search results. Google has launched new site names, favicons, and sponsored ads labels for desktop search […]
Do you know who you’re selling to and, by extension, who you’re targeting with your content marketing? If you’re building a content strategy, you’ve probably done audience research to get a sense of them. And if you’ve ever done audience research, you’ve probably heard of personas as well. a Persona is a content strategy tool […]
What Is a Content Calendar? A content calendar is a resource that helps you organize what you’re going to publish, when, and where. You can create one with a simple spreadsheet. Or use a project management tool. Your content calendar will help you: Simplify collaboration between team members Save time Minimize errors Streamline processes This […]
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, […]
Email is an affordable and accessible way to reach your audience with an ROI (return on investment) other marketing channels can only dream of. In this article, we’ll show you how to make the most of your email content. You’ll learn the types of emails to send and how to create content to increase conversions […]
Technology makes it easy for businesses to generate many different types of content. When this content isn’t managed effectively, teams struggle to find the information they need to complete tasks. Enterprise content management (ECM) is designed to prevent that. In this article, you’ll learn how enterprise content management systems and strategies can help you organize […]
In a test that lasted five weeks, Google began temporarily limiting news results to about 4% of randomly selected Canadian users. The decision is in direct response to the Online News Bill, called C-18, currently being debated in the Canadian Parliament. The bill, introduced last spring, would require Internet companies such as Google and Facebook […]
Google has updated the Search Central Discover documentation to replace guidance on EAT with new guidance that shifts the focus to recommending useful content. The clarifications to the guidance will coincide with a concurrent update to the Helpful Content System guidance that adds a reference to Google Discover content. Google Discover is part of Search […]
There’s a lot to discuss in this week’s SEO video recap. Let’s start with the new confirmed Google update. In February 2023, the Google product review system was updated to support languages other than English. Google has updated their help documentation to say that helpful content system updates can impact visibility in Google Discover. Microsoft […]
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, […]
Content marketing is more lucrative than ever in 2023. How do we know? By surveying 1,700 marketers and business owners about their efforts in this area. They were generous enough to give us their feedback once again. As a result, we have compiled this data into the comprehensive State of Content Marketing: 2023 Global Report. […]
The Microsoft Bing blog has published new information about how the new AI-federated search works. This includes details of a technology called Bing Orchestrator that acts like a coordinator between the Bing website index and the “next-generation GPT” that underlies new versions of Bing. Microsoft Prometheus model Microsoft has previously Described the Prometheus AI modela […]
Content marketing can help your brand stand out from your competitors. It’s a way to boost your search ranking, establish authority, build trust—and ultimately drive revenue. In this article, we’ll discuss what content marketing is, and why it’s important. We’ll also show you how to create your own content marketing strategy and how to measure […]
American politicians are divided on many aspects of social networks’ content moderation policies, but they can find common ground in setting these policies. A bipartisan group of senators led by Brian Schatz and John Thune introduced the Internet Platform Accountability and Consumer Transparency Act (Internet PACT), a bill that would set the “open” content moderation […]
Now that Republicans control the House of Representatives, they’re poised to question tech giants over accusations of content censorship. The Wall Street Gazette have learned House Judiciary Speaker Jim Jordan has summoned the CEOs of Alphabet, Amazon, Apple, Meta and Microsoft to court for information on content moderation methods. The leaders have until March 23 […]
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If there’s anything marketers have learned in the past several years, it’s to prepare for anything. This year, we’re grappling with an ever-changing digital landscape, potentially paradigm-shifting tools (like ChatGPT), and more. And it’s only February. So, how do you prepare your content marketing strategy for 2023 to help your business grow organically this year? […]
It’s been an insane week of AI announcements, algorithm updates, content, and more. First, a little bit about Google’s Bard announcement and the Paris announcement two days later. But Microsoft Bing caught our attention with a demo of how Bing is incorporating ChatGPT into Bing Search. This is impressive. In fact, Microsoft’s Yusuf Mehdi has […]
Google’s Danny Sullivan repeated As for AI content, as long as the content is useful and written for people, Google is fine with it.If you’re using AI to create spam, it’s against Google’s guidelines. But Google also added a new section on the “who, how, why” of your content to the user-first content section. Most […]
TikTok has expanded its Quick Promote Ads feature with four new options to make it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. New promotional campaign. Brands will be able to: Drive visits to your TikTok page – TikTok has added a new Promote […]
Google has issued a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, whether human- or machine-generated. Among other things, Google’s ranking system aims to identify content that exhibits expertise, experience, authority, and trustworthiness (EEAT). We advise creators looking to succeed in search results […]
Wednesday, February 8, 2023 At Google, we have long believed in the power of AI to transform our ability to deliver useful information. This post details how AI-generated content fits into long-standing approaches to presenting useful content to users in search. Reward high-quality content, no matter how it’s produced Google’s ranking system aims to reward […]
Chrome 110, which is scheduled to roll out on February 7, 2022, has changes to how the Web Share API is handled, requiring explicit third-party content to be allowed in the Web Share API. Better privacy and security. This may not be something that individual publishers need to address. It’s probably more relevant to developers […]
The Pakistan Telecommunications Authority (PTA) blocked Wikipedia after slowing access to the website for 48 hours due to content it deemed “unholy”. A PTA spokesperson said Bloomberg that the agency blocked the online encyclopedia for not removing the content in question in the past few days. The telecom official announced on February 1 that he […]
We live in a time when AI technology is booming and the world is taking the world by storm with the introduction of ChatGPT. ChatGPT can do a wide range of tasks, but it’s really good at writing articles. While this has many obvious advantages, it also presents many challenges. In my opinion, the biggest […]
30 second summary: SEO insights continue to grow in importance as the content battlefield changes dramatically ChatGPT helps content marketers gain an edge over their competitors by efficiently creating and editing high-quality content. Ensuring your content ranks high enough to attract your target audience requires strategic planning and implementation Google is constantly testing and updating […]
Content intelligence refers to software that uses machine learning and AI to measure how different types of content perform for a target audience. Use these insights to improve your online marketing strategy by choosing topics and content types that resonate with your readers. Content Intelligence takes the guesswork out of your content strategy. You can […]
According to a new Twitter poll, most SEOs are still reluctant to recommend using AI to create client content. A poll asked, “Would you encourage your clients to use AI writers?” Most SEOs said no. Mordy Oberstein posted this poll twitter Over 600 votes were cast. About 66% said, “No, I wouldn’t recommend AI writers […]
As I mentioned briefly last week, Google announced mass layoffs last week. There are also reports that Google encourages advertisers to use third-party resellers rather than internal staff. DOJ sued Google again, seeking to split up its advertising business. Microsoft releases earnings, showing Bing’s search ad growth continues to slow. Bing may also have updated […]
A Large Language Model (LLM) like ChatGPT trains using multiple sources, including web content. This data forms the basis for summarizing that content, in the form of articles created without attribution or benefit to the person who published the original content used to train ChatGPT. Search engines download your website’s content (called crawling and indexing) […]
Today at The Verge, Inside CNET’s AI-Powered SEO Money MachineWe’ve covered many of the reactions to BankRate reported in Google searches over the past week, and more brands are using AI to create their content. It also details how machines can be used instead of low-cost humans to generate low-quality content designed to rank higher […]
Posted by Google New help document Posting Limits for User-Generated Content on Google Maps. This is specific to reviews, photos and videos that a user may update to his Google Maps. This may also include content such as ratings and Q&A topics. i found this via Local U “This is the first time Google has […]
Today’s Ask An SEO question comes from Nick. “Which time period is most useful for content audits? Traffic changes based on Google algorithm updates and is also seasonal. Should I use a year of performance data to influence strategy? Would it be better to use smaller chunks of data?” Good question, Nick! Since every site […]
Google has announced that it has completed the deployment of both the December 2022 Informative Content Update and the December 2022 Link Spam Update. Both Google said he completed the rollout on Thursday, January 12, 2023. The December 2022 Helpful Content Update began on December 5, 2022 and completed its rollout after approximately 38 days. […]
To keep your business top of mind for your target audience, you need to post content regularly. For maximum impact, you need to post the right things at the right time. Your posting schedule should align with your marketing efforts, focusing on strategic needs and expected results. In other words, you need a content plan. […]
This week, Google’s December 2022 Helpful Content Update and Link Spam Update is finally complete after a long wait. There was a lot of activity on Wednesday 11th January or so. Google says rolling out algorithm updates is like planting a seed in a garden. According to Google, linking to multiple merchants can result in […]
If you’ve ever written a blog post or an online article, you’ve probably asked questions like: In other words, what is the optimal length of web content for SEO purposes? Depending on the year and source, you may hear that the ideal word count for SEO is anywhere from 250 to over 2,000 words per […]
There are signs of increased volatility in Google search results, both in terms of SEO chatter and some Google search tracking tools. The volatility is the algorithm update level, it could be the new google search ranking algorithm update or the end of the ongoing December 2022 informative content update and the December 2022 links […]
The company, which has become a monthly event on Twitter, has slashed most of its workforce. On Friday night, Twitter reportedly laid off “at least a dozen” workers at its Dublin and Singapore offices. According to Among the casualties is Analuisa Dominguez, the company’s former chief revenue policy officer. The outlet reports that Twitter has […]
Google said it could take another week or two to complete the rollout of two different Google search algorithm updates, December 2022’s helpful content system and December 2022’s link spam update. said. The helpful content update started on December 5th and the link spam update started on December 14th. The rollout of the algorithm update […]