In this Ask an SEO, Mouna asks:
“Should I still use a keyword if I don’t have volume or keyword difficulty data? [tool name redacted] About some keywords? “
Good question, Mouna!
The answer is yes. You should focus on keywords with zero search volume if it makes sense for your company.
Here are four examples for building a business case when asked. “Why focus on questions that no one is looking for?”
- Build your site structure.
- You may have questions from your customers, which provide solutions for both you and your future customers.
- It’s cheaper to remarket to someone than pay for every acquisition touchpoint.
- The question may have no search volume, but responses are shown for main phrases that have significant search volume.
Let’s take a closer look at each of these examples.
1. You are building your site structure
E-commerce sites and sites built for branding typically have a limited amount of primary website pages and content.
By having these topics related to your company or organization’s activities, you can use zero search volume keywords and entities to create content that is relevant to your topic.
This content helps search engines and potential customers know what you do and which pages offer those solutions.
When you mention or demonstrate your product or service, you can use internal links to get conversion pages. This is a natural way to build a site structure for SEO and help her website visitors at the same time.
Also, if your page gets backlinks from quality sources, it can boost other pages and improve your SEO significantly.
Pro tip: Just because a tool shows zero search volume doesn’t mean there are zero people searching.
If you build a quality experience, your website could become the go-to website for journalists and bloggers looking for resources.
2. Customers want it
SEO tools don’t know what your customers want. They come up with variations of the question and can only make guesses as to how many people are actively searching.
Talk to our customer support team and get a database of live chat questions.
If your customers are actively asking these questions and you see the question or phrase appearing in your SEO tool, it really means you have search volume. It may also have high search volume.
A high-intent keyword with 100 monthly searches can generate more revenue than a low-intent phrase with 10,000.
Pro tip: I know that person is looking for a specific answer, and my customer support team is taking pictures in the dark and conducting online research to help answer their questions and convert customers. There are data-driven advantages over
One option is to create a blog post dedicated to your topic.
If you have a how-to part, try adding a video demonstration and see the results on YouTube and Google Video.
If your question is directly related to the use of your product or service, consider adding it to the text of your product or service page. It can lead to higher conversion rates. This is also a good addition to the FAQ.
Answering these questions for people considering shopping with you or using your services will let them know they’re in the right place.
This reduces the workload of customer support by not answering the same questions over and over again, and gives your social media and PPC team a new asset to recruit people to.
3. Remarketing is cheaper than acquisition
If you can bring that person in through SEO, you can tag them in your remarketing pixel.
Instead of bidding on big keywords that require huge budgets, you can tag people who are at the top of your sales funnel and get you back for $1.
An added benefit here is that the content provided the solution without a hard pitch. You can earn their trust if you do a good job.
Now that you’re seeing remarketing ads, you’ve already built credibility and credibility, and can keep you coming back for more relevant posts and direct conversions.
But this all depends on the topic and where the person is in the sales funnel.
4. Your content could appear in larger phrases
Enter short volume phrases into search engines in incognito mode, even if the long tail phrase or question has no search volume. Sometimes the question actually looks like this: Traffic can be obtained from:
- People ask too.
- Related searches.
- movie.
- knowledge panel.
- other.
If these titles or answers are the same as your topic, you can replace them by creating a better and better user experience. Your phrase has zero search volume, but it appears as a phrase in 20,000 searches per month. This is a trick I use for some clients who have new sites and aren’t ready for link building.
See what you’re missing but need, offer a solution to the topic, and create it. If the current top sites have a great answer, but the answer is buried in fluff, provide the answer first, then create content that offers more solutions.
Pro tip: I do it on YouTube sometimes. Look for videos that appear in the top results for big phrases and see what plays after each one.
From there, explore why these videos are recommended, what they lack, and what they have in common with others.
Then create a better video and try to get your audience without using your main phrase.
The conclusion is
Yes, keywords with zero search volume are worth looking for, but only if they are relevant to your business.
They can increase conversions of people in the funnel, be used on multiple channels, and bring in traffic that SEO tools don’t even consider.
Other resources:
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