Q&A about Semantic HTML, Search, and Google Search Console [Podcast]

Interested in how to improve your website’s SEO with Semantic HTML and Google Search Console?

Google’s Martin Splitt joins us for this very special episode of SEJ Show to share his thoughts and opinions on various technical SEO topics such as Semantic HTML, Google Search Console, Indexing, Client Side Rendering and more. gave me

Learn how to use these powerful tools more effectively to improve your website’s SEO.

[Prefer to watch instead? Get access to the on-demand video.]

Make sure you focus on the quality of your content and focus on delivering value to your users. They were, always will be, and most importantly. Everything else should follow. –Martin Split

Say you’re fine-tuning the technical details, or the structure and markup of your website. In that case, you may be missing a more important opportunity to ask yourself what people need from your her website. –Martin Split

This question continues. This isn’t the first time this question has been asked, nor will it be the last. I don’t know why everyone thinks who, what values, who. It’s about structure. This cannot be overemphasized. If you choose to use H1 as the top level structure for your content, that’s fine. This means that the top level of content is organized along H1. –Martin Split

[00:00] – About Martin
[02:47] – Why is semantic SEO important?
[04:22] – Is there anything you can do to improve your communication with Google within semantic HTML?
[06:02] – Should the schema markup information match the content of the document?
[08:24] – What part of semantic search does Google most need help with?
[09:19] – What is Martin’s opinion on header tags?
[14:22] – Are developers responsible for implementing Semantic HTML for SEO?
[16:19] – Accessibility to semantic HTML within WordPress or Gutenberg style
environment?
[19:58] – How compatible is Semantic HTML with WCAG?
[21:08] – What is the relationship between Semantic HTML and overall concepts such as Semantic Web RDF?
[25:04] – Can you fix wrong thumbnails using semantic HTML?
[28:42] – Is there another type of schema markup that can reference an org and use the ID on article pages?
[32:10] – Would adding schema markup to display the product category hierarchy and modifying the HTML help Google understand the relationship between products and their categories?
[33:49] – Is maintaining the header hierarchy more important than which headers you use?
[36:36] – Is it bad practice to show different content on a page to returning and new users?
[40:08] – What are the best practices for error handling in SPA?
[45:31] – What is the best way to handle search query parameters indexed by Google?
[48:02] – Should I worry that my product pages are not in the XML sitemap?
[50:26] – How does Google prioritize headers?
[56:00] – How important is it for developers and SEOs to start implementing semantic HTML today?
[57:31] – What should SEO and developers focus on?

If you understand it’s a 404, you have two options. One is error pages that are indexed and appear where they shouldn’t appear in search results. Another thing is that you’re making 404’s in the search console, possibly cluttering your data. –Martin Split

If you have one H1 and nothing below it, H2, content H2, content H2, nothing changes. This means that the structure of the content is different. You didn’t structure it better. You didn’t make it worse. You just structured it differently. –Martin Split

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Connect with Martin Split:

Martin Splitt – Friendly internet elf and code wizard! He is a tech wizard from Zurich with a magic finger when it comes to writing web-friendly code.

With over 10 years of experience as a software engineer, he currently works as a Developer Advocate at Google. A master of all things open source, his mission is to make your content visible everywhere in cyberspace.

Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/
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