How to Calculate the ROI of SEO for Your Marketing Strategy

This post was sponsored by Semiify. Opinions expressed in this article are sponsored‘my own.

Ever wondered how beneficial SEO is for your business or how much of your budget you should invest in SEO?

Do you ever worry that your SEO efforts won’t yield enough benefits to justify the cost?

56% of small businesses still don’t use SEO or aren’t sure it’s part of their marketing strategy.

This means that 56% of small businesses have closed their doors to evergreen free traffic sources.

Maybe your competitors aren’t Start your online presence with SEOinvesting in search engine optimization is a great way to move forward.

But how can you demonstrate the true value of SEO?

How do you convince prospects and bosses that SEO is worth the effort?

is created powerful tool Takes the guesswork out of the equation.

Today you will learn how to: Calculate your SEO return on investment (ROI).

Why is the ROI of SEO important for your business?

It’s hard to spend money if you don’t know how it will help you in the future.

You May Already Know What SEO Offers lowest cost per lead of any marketing channel.

SEO also helps crack the code in organic search.

#1 Spot on Google Search Results Pages (SERPs) receive at least a quarter of organic traffic share

But while SEO is one of the most affordable marketing tools available, you may need to know if those costs pay off.

We can conclude that better rankings equate to more traffic and conversions, but how does that translate into money?

As you can imagine, there is no substitute for hard (or extrapolated) data.

If you can prove the value of SEO with numbers, not theoretical concepts, you have “Powers That Be.”

What’s the hardest part about determining your SEO return on investment (ROI)?

That said, obtaining such detailed data is not always easy. SEO ROI.

First, no one knows when or how Google will rank a particular website. Even with all the ducks in line, progress can be slow, from algorithm updates to technical website issues.

We know what Google wants, but we can’t control how long it takes for results. We can make predictions based on experience, but there are no SEO guarantees.

And unlike display or PPC advertising, where you can get answers quickly, SEO requires more data compilation and general know-how to determine if you’re on the right track.

Data segregation can also be a challenge when pursuing a multi-faceted digital marketing strategy.

Since most marketing techniques tend to work best when combined with each other, it’s not always easy to figure out what makes them successful.

Finally, SEO is a long-term solution, so progress may seem stagnant. For those used to instant results, SEO can feel like a giant leap.

So you need to show the ROI of SEO and convince them to take the lead.

What’s the best way to measure the ROI of SEO?

and semi-phiwe have developed a reliable tool that gives you a long-term view of your potential SEO impact. SEO calculator ROI.

Combined with the latest keyword research, you’ll instantly know how profitable your search optimization efforts are!

Below are the step-by-step instructions How to Calculate Your SEO Return on Investment.

Step 1: Download the free ROI of the SEO Calculator

The first step is the customizable SEO calculator ROI This allows you to plug in information and instantly know the profitability of your SEO strategy.

For simplicity, we’ve created an ROI calculator that includes 1-month and 18-month forecasts for a more realistic ranking timetable.

With these numbers, you can set better expectations and show the value of your SEO.

Step 2: Perform Keyword Selection and Ranking

To calculate the ROI of your SEO strategy, you need to know the ROI of an SEO calculator.

• Keywords that you plan to target.
• What is the monthly search volume for each target keyword?

Once you have these two pieces of information, you may already have them in your SEO strategy. SEO calculator ROI.

How to find monthly search volume for a keyword

Today I’ll pretend I’m proving the ROI of SEO for a fictional local dentist.

To get the most accurate ROI, you need to make sure you choose long-tail keywords that clearly match your prospect’s search intent and relevance.

Therefore, rather than simply targeting [dentist]it is recommended to target [dentist rochester ny] Instead.

put next [dentist rochester ny] Go to your favorite SEO keyword research tool and find out the volume, or number of monthly searches, for that keyword.

keyword [dentist rochester ny] has about 1,600 monthly searches.

Step 3: Know your click-through rate (CTR)

SEO click-through rate is the percentage of users who performed a relevant search and clicked on your site.

Organic CTR is highly dependent on where your site appears in the SERPs. The closer to number 1, the more likely your site will be clicked.

• Over 25% of users click on the first organic search result.
• CTR drops exponentially after the first spot.
  Screenshot from SearchEngineJournal, February 2022

If you download us SEO calculator ROI If you go to the ranking position dropdown menu, you’ll see that your CTR automatically adjusts to reflect these numbers.

Step 4: Add Average Conversion Rate

In this context, conversion rate refers to the percentage of visitors who come to your website and complete the desired action.

If you know your conversion ratebased on your business goals, objectives, and desired visitor behavior calculator.

If you don’t know your average conversion rate:

1. Find Your Industry Now conversion rate analysis chart.
2. Copy the percentage under the column in the SEO (Organic Search) row. This number is the average conversion rate for a given industry.
3. Paste this number into the CTR line of the calculator.

In our dental example, we looked at the average B2C SEO conversion rate and compared it to the DentistryIQ data. This suggests that the typical dentist conversion rate is somewhere. from 1 to 2%.

In this example, we slightly increased the conversion rate to give dentists the benefit of the doubt.

When entering your own conversion rate data, we recommend doing industry research to get a more accurate number for your business or client.

Step 5: Add Sales Qualified Lead (SQL) Close Rate

If this is already added to your calculator by default, you can proceed to the next step.

But to get the most accurate ROI for SEO, it’s important to determine your true close rate.

In our hypothetical client, research data Set an appropriate SQL closing rate. One article on Frontspin states that the average close rate for good sales leads ranges from 25% to 35%. Based on these numbers, dental clients have higher than normal SQL close rates.

You can use the defaults, but for the most accurate calculations, it’s a good idea to get more accurate information from your business or client.

Step 6: Configure lifetime customer value (LCV) and new sales

Lifetime customer value is a measure of a customer’s profitability over the course of a relationship.

Many companies use the standard $10,000 LVC figure, but I’ve learned that dental industry professionals estimate the average LCV for the sector from anywhere. two to four times higher than that. Higher LCV usually means higher ROI, but we chose the $10,000 figure for this example to be conservative.

If you change your website’s conversion rate (and keyword rankings and CTR), you’ll find that it affects new sales areas as well. Since this is an estimate, you do not need to provide this information.

You can click on these fields to see exact calculations.

Step 7: Add SEO Costs and Get Monthly SEO ROI

With SEO you usually get what you put in. But that doesn’t mean you have to spend millions of dollars to make a profit.

In this example, we assumed that a dentist client might spend $2,000 per month on SEO. Feel free to play with that number and see how it affects her ROI over time in the 18-month view.

The first few months can seem a little hectic even with a healthy SEO budget, but after about six months the tide turns. As the client climbs the keyword rankings, her monthly negative ROI numbers turn into positive numbers.

Nearly a year later, these numbers really shine. This shows that good things await his SEO pro.

This is your chance to prove the value of SEO

As marketers, we know that SEO is worth investing in. However, if you want others to agree with you, you need a more compelling argument.

Personalizing your potential rewards makes your marketing feel more tangible. And when the potential payoff becomes clear, it becomes very difficult to deny the power of SEO.

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