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Google Maps Software

Google is testing a new blend of search and local snippets


Two blended drinks table Google logo

Google may be testing a new result snippet that blends results from the general search result snippet and the local snippet. It has a favicon, site name, URL, title, and image, but the description has been removed and replaced with local features such as maps, directions, calls, and hours of operation.

This was discovered by Manish Chauhan who posted the screenshot below. twitter:

Local testing of Google search snippets

This is in comparison to the normal snippet I see.

Google search snippet normal

I wish this test had an explanation as well, but it has a local element added on top of it.

forum discussion at twitter.

Update: Another variation of this:





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