With the rapid adoption of generative AI chatbots, you may be wondering which one best suits your needs. The recent release of Google Bard was tested against ChatGPT, Bing and Claude to ensure it responds to prompts about search engine optimization, website coding, content generation, productivity tools, news and social media. I decided to Specifically, […]
GPT-4, the latest version of ChatGPT, OpenAI’s language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized the way we communicate with machines. ChatGPT’s multimodal capabilities allow it to process text, images and videos, making it a very versatile tool for marketers, businesses and individuals. What is GPT-4? GPT-4 is ten times […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
This post was sponsored by Semiify. Opinions expressed in this article are sponsored‘my own. Ever wondered how beneficial SEO is for your business or how much of your budget you should invest in SEO? Do you ever worry that your SEO efforts won’t yield enough benefits to justify the cost? 56% of small businesses still […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, so it’s vital to ensure you’re using the best SEO software for your needs. The […]
With so many tools and applications available in our industry, it’s impossible to keep track of them all. What do they do, how much do they cost, what are they used for, and many other questions that plague us when looking for tools to help solve problems. Today I’m going to talk about GTmetrix, a […]
Your clients trust you to deliver real results and achieve the KPIs that drive their business forward. Understanding the intricacies of how it works can be difficult, so showing progress and effort is essential. SEO reporting software presents important metrics in an easy-to-understand visual display. Eliminate guesswork and manual referencing and highlight achievements for a […]
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in ot her ways: Efficiency. Doing […]
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their […]
It may not seem like one of the fancy paid SEO tools you’re used to logging in, but Excel is one of the most versatile and powerful tools in an SEO professional’s toolbox. Use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta […]
Link building strategies have certainly changed over the years, along with SEO tools. Since the old automated link building tools like KontentMachine and GSA’s Search Engine Ranker that automatically placed content for you, modern tools have moved to manual research and outreach platforms. The tools many of my link building colleagues and I use today […]
Much of the web is ephemeral. Web pages exist until they no longer exist. Their content exists until they are updated, then they disappear. Unless you dig into the archives. Archiving the web is important for cultural and anthropological research. It is also useful for business reasons such as competitive analysis. It is also useful […]
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools. Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you in ot her ways: Efficiency. Doing […]
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their […]
It may not seem like one of the flashy paid SEO tools you’re used to logging into, but Excel is one of the most versatile and powerful tools in an SEO professional’s toolbox. Use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta […]
Link building strategies have certainly changed over the years, along with SEO tools. Since the old automated link building tools like KontentMachine and GSA’s Search Engine Ranker that automatically placed content for you, modern tools have moved to manual research and outreach platforms. The tools many of my link building colleagues and I use today […]
AI for SEO is at a tipping point, and the technology used by large companies is becoming increasingly affordable for small businesses. The increased use of this new technology is permanently changing SEO practices today. But is it right for your business? These are amazing facts. What is AI for SEO AI, or artificial intelligence, […]
Having a degree is good for some professions. After all, you don’t want a doctor who took your cecum out and learned his job from his YouTube videos, right? But for other professions, you can learn online as much or more than what college curriculum is worth, and for a fraction of the cost. Search […]
Having a degree is good for some professions. After all, you don’t want a doctor who took your cecum out and learned his job from his YouTube videos, right? But for other professions, you can learn online as much or more than what college curriculum is worth, and for a fraction of the cost. Search […]
Struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology (or MarTech) comes in. With the right MarTech, you can automate tasks, streamline workflows and improve performance. But how do you upgrade your MarTech stack to maximize campaign effectiveness? On November 10th, I moderated a webinar with iQuanti’s Vishal Maru, Vice […]
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true advantage? It’s time to move past the tools that your competitors are using. Stop using […]
Google has announced that it will begin rolling out new services. HTTPS report in search console. The announcement was made via Google Search Central Blog Search engines also indicated that they expect the launch process to take several months. Google said in a blog: This new report shows you how many of your site’s indexed […]
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an SEO perspective, Google is less likely to promote webpages that take too long to load. Yes, site speed is a ranking factor, so taking the […]
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an SEO perspective, Google is less likely to promote webpages that take too long to load. Yes, site speed is a ranking factor, so taking the […]
That means starting a business or designing a logo for a local brand. It is amazing. Congrats! Let’s get down to creating a brand logo, which can be time consuming, laborious and expensive. But it doesn’t have to be that difficult or expensive. There are many platforms that allow you to create unique and professional […]
In my last article, I saw artificial intelligence getting better and better at answering our questions, regardless of subject or sector. Using GPT-3 technology, we have demonstrated that AI can pass SEO multiple-choice tests and solve SEO case studies. Other technologies, such as Deepmind’s Gopher, are superior to GPT-3 in the humanities, social sciences, medicine, […]
Drilling down to the very core, all search engine optimization (SEO) strategies have the same purpose. So the best answer to a user’s query is to convince Google of the web page. There are many tactics that can or should be adopted to achieve this, but that is the goal. And as Google Brain gets […]
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and […]
The data in Google Analytics and the search console do not match. Mismatches give the impression that the data is somehow inaccurate. In reality, the data is actually accurate. Mismatches exist in what is being tracked and in the way Google presents it. Google Analytics vs Search Console Coordinating data in Google Analytics and the […]