What is a UTM tracking code? The Urchin Tracking Module (UTM) code is a small text snippet appended to the end of your URL. To improve tracking of marketing campaigns. And understand your audience better. The URL containing the UTM code looks like this: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after “?” is UTM code. The corresponding data is […]
Every page on your website likely uses JavaScript. If you use Google Analytics, event tracking, or display ads, you’re already using JavaScript. But you can (and should) leverage it further to create great experiences for your users. Before you can do that, you need to understand what JavaScript is and what it’s used for. What […]
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Interested in how to improve your website’s SEO with Semantic HTML and Google Search Console? Google’s Martin Splitt joins us for this very special episode of SEJ Show to share his thoughts and opinions on various technical SEO topics such as Semantic HTML, Google Search Console, Indexing, Client Side Rendering and more. gave me Learn […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
How does Google Search Console use product schema markup? Does semantic HTML make it easier for search engines to understand your website? The competition is fierce and every easy win is needed, but is semantic HTML worth your time? On February 23rd, I hosted a webinar with Google’s Martin Splitt. He shared his opinions, thoughts […]
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible […]
What Is a Technical SEO Audit? A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. The primary goal of a technical site audit for SEO is to make sure search engines like Google can crawl, index, and rank pages on your site. You can […]
What is a sitemap? A sitemap is a file that lists all the important pages on your website. It helps search engines decide which pages to include in their index. Having a sitemap is an important part of SEO. Sitemaps help Google find your pages faster and more effectively. Sitemap type There are two types […]
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How has indexing changed recently? Do we really need to spend time on semantic HTML? With so many changes to search engine rankings, indexing, and search, it’s hard to know how to handle certain technical issues. To be honest, who do you ask? Now you can get the answer directly from the source. Loren Baker, […]
What Is a 301 Redirect? A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. And passes ranking power from the old URL to the new one. For example: We updated a blog post and redirected it to […]
What is CLS? Cumulative Layout Shift (CLS) measures how much the layout shifts unexpectedly as the user views a web page. A layout shift or content shift is when something on the page visibly changes position within a frame. This can mean that text fonts change, images load slowly, popups shift page content, and so […]
With so many tools and applications available in our industry, it’s impossible to keep track of them all. What do they do, how much do they cost, what are they used for, and many other questions that plague us when looking for tools to help solve problems. Today I’m going to talk about GTmetrix, a […]
Website optimization is becoming more and more demanding for digital marketers. Scaling can feel overwhelming, especially as search engine user experience, accessibility compliance, and privacy recommendations become more and more important. So how should you and your SEO team prepare to take on these expanding responsibilities? How can you use website intelligence to seamlessly scale […]
site map. This is a term you may be familiar with, but what does it mean? You need it? where do i find it? how to make These are valid questions. For some people there may be more than one answer. Today we’re going to delve deep into the world of sitemaps so you can […]
30 second summary: Google’s impact of page load times on website rankings is gradually increasing. Google has introduced three Core Web Vitals metrics as ranking factors for measuring user experience. The following steps will help you better understand your website’s performance through multiple tests. A fast website not only provides a better experience, but can […]
30 second summary: Google’s impact of page load times on website rankings is gradually increasing. Google has introduced three Core Web Vitals metrics as ranking factors for measuring user experience. The following steps will help you better understand your website’s performance through multiple tests. A fast website not only provides a better experience, but can […]
What Is Technical SEO? Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience. Common tasks associated with technical SEO include the following: Submitting your sitemap to Google Creating an SEO-friendly site structure Improving your website’s speed Making your website mobile-friendly Finding […]
Website indexing is one of the first steps (post-crawl) in the complex process of understanding what web pages are ranked and served as search results by search engines. Search engines are constantly improving the way they crawl and index websites. Understanding how Google and Bing approach website crawling and indexing is essential for technical SEO […]
What is a URL Slug? A URL slug (also called a website slug) is the last part of a URL address that serves as a unique identifier for a page. For example, the URL of the article you’re reading now looks like this: https://semrush.com/blog/what-is-a-url-slug/ The URL slug is “what-is-a-url-slug”. Why URL slugs are important for […]
Search engine optimization in its most basic sense relies on one thing above all else. It’s the crawling and indexing of your site by search engine spiders. But almost every website has pages that we don’t want to include in this exploration. For example, do you want your privacy policy or internal search page to […]
Redirects for SEO should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, much more is happening, and it’s surprisingly enjoyable to discover. Keep reading for a comprehensive overview of redirects and the proper application for technical SEO. What Is […]
Building for the web is harder than ever. Better mobile technologies and web standards roll out every day. So, how are websites keeping up? Unlimited data plans are a luxury. But how much data gets downloaded when visiting a website, and what’s the environmental impact of our web today? Google search engine’s mobile-first index prioritizes […]
2022 will be a turbulent year for the SEO industry, and it shows no signs of slowing down. This year alone, Google removed eight confirmed and unconfirmed updates. This has forced many companies to adapt. With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant? How will this […]
I want to implement a JavaScript redirect but I don’t know how it works? Yes, more difficult to implement than standard redirects. Ideally, implementations should use 301, 302, or 307 based redirects. This is normal best practice. But… what if you don’t have that level of access? What if you’re having trouble creating standard redirects […]
Search engine optimization in its most basic sense relies on one thing above all else. It’s the crawling and indexing of your site by search engine spiders. But almost every website has pages that we don’t want to include in this exploration. For example, do you want your privacy policy or internal search page to […]
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web Vitals. These render-blocking resources include things like external fonts that take too long to load (that don’t need to be used), unnecessary media files, code […]
An XML sitemap is a way to show search engines (such as Google) the most important pages of your site. It basically says: “These pages are important to me. Index them. But you probably know it. (If not, read our full sitemap guide.) You want to create a sitemap for your website, so you’ve come […]
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In a fast-paced industry like SEO, a lot can happen in a single year. So how will you be competitive in 2023? What SEO Strategies and Tactics Help You Dominate SERPs and Earn More Revenue? In the latest edition of the SEO Trends eBook, you’ll find answers to your most pressing questions and tips that […]
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web Vitals. These render-blocking resources include things like external fonts that take too long to load (that don’t need to be used), unnecessary media files, code […]
Google officially launches 1998, 24 years ago. Much has changed since then, but one thing remains constant. You can achieve great success online by simply focusing on the basics. of course, foundation The 2022 base is very different from the 1998 base. Being disciplined in your approach to SEO has never been more important. So […]
Google officially launches 1998, 24 years ago. Much has changed since then, but one thing remains constant. You can achieve great success online by simply focusing on the basics. of course, foundation The 2022 base is very different from the 1998 base. Being disciplined in your approach to SEO has never been more important. So […]
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability. There are roughly 50 billion webpages on 1.93 billion […]
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true advantage? It’s time to move past the tools that your competitors are using. Stop using […]
Do Lighthouse scores affect website rankings? Unlike Core Web Vitals, Lighthouse scores do not affect search engine rankings. Even with a low Lighthouse score, Your actual users may have a good experience with your website. In addition to the Core Web Vitals metrics, many performance tools also display performance scores between 0 and 100. this […]
The phrase “canonical tags” comes up a lot in SEO discussions, and it’s even more likely when you’re working with cross-functional partners like engineering and analytics. At first glance, it can seem a little intimidating, especially if you’re new to the SEO space. But good news. In this guide, we’ll dive into what canonical tags […]
Redirects send users and search engines from one URL to another. See here for how to use each type. Standing Desk Reviews
A canonical URL is the URL of the principal version of a page when you have duplicate versions of that page on your website. You set the canonical URL using a canonical tag in your HTML. Then, when Google crawls the page, it can distinguish this page from the duplicate pages. Understanding canonical URLs is […]
Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe the page using syntax that Google understands. And when it comes to SEO, more often than not, best practices […]
When navigating a website, nothing is more frustrating than reaching a “page not found” 404 error screen. This issue can cause users to click too quickly from your website. To prevent this, make sure your internal page links are working properly. But what if someone enters the wrong URL or the slug of one of […]
What Is Robots.txt? Robots.txt is a text file with instructions for search engine robots that tells them which pages they can and cannot crawl. These instructions are specified by “allowing” or “disallowing” the behavior of certain (or all) bots. This is what a robots.txt file looks like: Robots.txt files might initially seem complicated, but the […]
What is a schema Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand information on a website. When search engines recognize the meaning and relationships behind an entity, they can provide rich results or rich snippets. in this way: A schema is a language used to represent data, and the […]
JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically updating products on the site using JS. While this is great news for ecommerce sites, JavaScript poses several challenges for SEO pros. Google is consistently […]
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. It helps you understand how your web pages are performing and identifies areas that need improvement. Google offers several metrics for measuring page performance called Web Vitals. This is different from Core Web Vitals. Web […]
Wondering the best way to tell users and search engines that the requested URL is not available? Here’s how to do a redirect via Javascript. The article “How to Do JavaScript Redirects for SEO” was first published in Search Engine Journal. Standing Desk Reviews
Google has announced that it will begin rolling out new services. HTTPS report in search console. The announcement was made via Google Search Central Blog Search engines also indicated that they expect the launch process to take several months. Google said in a blog: This new report shows you how many of your site’s indexed […]
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an SEO perspective, Google is less likely to promote webpages that take too long to load. Yes, site speed is a ranking factor, so taking the […]
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an SEO perspective, Google is less likely to promote webpages that take too long to load. Yes, site speed is a ranking factor, so taking the […]
Vocabulary size and difference are semantic and linguistic concepts for mathematical and qualitative linguistics. For example, Heaps’ law claims that the length of the article and vocabulary size are correlative. Still, after a certain threshold, the same words continue to appear without improving vocabulary size. The Word2Vec uses Continuous Bag of Words (CBOW) and Skip-gram […]
Over the past two years, changing market conditions have led several companies to move to an online model. Competition is rapidly intensifying in many areas. Some companies have done well with out-of-the-box templates and ecommerce solutions. However, due to the high competition in search, we need to provide the best possible user experience. At some […]
Imagine your content as you would yourself. Do you have luggage that can be removed? Do you have something you’d like to keep but want to repurpose or look at differently? Website content is no exception. We may all be sitting as a group thinking about content we’d like to keep off our website, but […]