WordPress is the world’s most popular Content Management System (CMS) with over 60% market share. A large support community and dozens of free plugins available make it affordable to build a website with WordPress (WP). It also plays an important role in why it has such a large market share. However, as you know, installing […]
What Is a Target Audience? A target audience is a specific group of people most likely to be interested in your products or services. They share common demographic and psychographic traits. Like age, gender, income, interests, challenges, and goals. For example, a target audience for a high-end fashion brand might be affluent women between the […]
Let’s recap what happened in search forums today through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finished rolling out a major broad core update in March 2023. Google search shows fewer brand and company names in search result titles. Google Search Console bulk data export to […]
According to a new study by Search Engine Land, search marketers’ annual compensation (salaries and bonuses) average between $60,000 and $220,000. why you care. Search marketing can be an attractive and satisfying career choice that can become more and more lucrative over time. What is the key to earning that high pay? Seniority in the […]
In this YouTube video, Daniel Waisberg, a search advocate at Google, provides valuable tips for quickly finding and analyzing the reasons for a drop in Google search traffic. The timing of this informative guide is perfect as Google has just completed the March 2023 Core Algorithm Update. Many people are currently assessing the impact on […]
Before you start: If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, it’s a good place to start. here Or request a demo of SplitSignal. beginning, I asked my Twitter followers Vote: Voting results on Twitter. I got a lot of followers this time. right! Read on to find […]
Google’s March 2023 Broad Core Update finished rolling out around 10:30am yesterday. The rollout took him 13 days, starting March 15th at 10:30am and finishing March 28th at 10:30am. The website indicates that it started later in the day, but that it wasn’t because that’s when the data was populated when Google added rankings to […]
Millennials and Generation Z are Govern the B2B Purchasing Committee This year, catching up with them is a must. In addition to knowing the latest trends, you should continuously assess: Where this target user is located. (Which platform are they on?) Where they engage in content. types of materials they are consuming. And most importantly, […]
Google has announced a set of measures to provide up-to-date, actionable information to help people and cities cope with rising temperatures from climate change. These initiatives include: New extreme heat alerts for Google Searchan extension of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources Institute through the […]
Above-the-fold (ATF) content is important for web design because it’s where users form their first impressions. And where they expect to see certain website features. Plus, ATF content can affect search engine optimization (SEO). What Does ‘Above the Fold’ Mean? Above the fold refers to the visible part of a webpage before the user scrolls […]
Microsoft has fixed missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that prevented the Bing Webmaster Tools API from working, Microsoft fixed it, but about a week’s worth of data was missing. Microsoft is now filling the data gaps with the missing data. Microsoft’s Fabrice Canel confirmed that […]
Google is officially rolling out several new features designed to help searchers better and more easily see the information in their search results. what’s new. Google is: rollout of About this result Globally. During startup perspective For top stories. During startup About this author. make it easier to access About this page feature. Let’s dig […]
With the rapid adoption of generative AI chatbots, you may be wondering which one best suits your needs. The recent release of Google Bard was tested against ChatGPT, Bing and Claude to ensure it responds to prompts about search engine optimization, website coding, content generation, productivity tools, news and social media. I decided to Specifically, […]
There’s a lot to learn about SEO. We’re here to show you exactly where to start. In this guide, we’ll provide you with an overview of the SEO basics. And give you useful tips on how to learn SEO on your own. Let’s dive in. Start with the SEO Basics Let’s start with a brief […]
Let’s recap what happened in search forums today through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console uses merchant listings and product snippets for more detailed analysis of your product performance. Google Search Console has also updated the Core Web Vitals report. Google Ads Editor version […]
Given undeniable evidence that domain authority is irrelevant when it comes to ranking organic content, what would you change as a marketer? Imagine how much effort you can put into one thing: developing content that ranks. In this bold presentation, DemandJump’s Chief Solutions Officer, Ryan Brock, ventures to assess how much equity you invest in […]
Google is improving the way it helps searchers evaluate information and discover different perspectives. As the Internet grows and evolves, finding accurate and reliable information can be difficult. To meet this challenge, Google is taking the lead in providing users with new tools. Google announced the following updates are rolling out to search results: Introduction […]
What Is Multilingual SEO? Multilingual SEO is the practice of converting your website content into multiple languages. Allowing users searching Google in specific languages to find your website in organic search results. For example, if you’re translating English content into Spanish to reach search engine users in Spain, you’re doing multilingual SEO. Multilingual SEO allows […]
Google updated the Core Web Vitals report in Google Search Console on March 27, 2023. The update may have changed the number of URLs for Core Web Vitals reports. I have written. Google writes: “ A small marker will appear in the report notifying you of this update. It looks like this: Here’s more about […]
It’s an exciting time for marketers. The advent of AI and machine learning is changing the PPC game, impacting every aspect of a search marketer’s day-to-day work. Much has been written about using AI to improve advertising performance through audience targeting and bid optimization. But another big shift we’re seeing is the impact of AI […]
Rendering is essential to the operation of your website, allowing Google to retrieve your webpage, decipher its code, and understand its content and structure. The rendering process turns this code into a web page that the user can interact with. Every web page should be designed with the end person in mind, so choosing the […]
What is breadcrumb navigation? Breadcrumb navigation is a trail of text links (breadcrumbs) that tells users where they are on a website and how they got there. Usually displayed at the top of the page. For example: Breadcrumb navigation is an important part of your website for two main reasons: It affects user experience. Breadcrumbs […]
Google is testing some search ads with a blue badge icon and label for advertisers verified by Google Ads. The blue label is a blue circle with a ridge and a check mark. This is due to the ongoing Google Advertiser Verification Program, and you’ll see Google testing a small blue check mark for verified […]
Google has split the Merchant Listings and Product Snippets reports into two unique looks that can be filtered within the Google Search Console performance reports. Google also revealed these in its Merchant Listings and Product Snippets report, which it launched last September. what’s new Google says it is “adding the ability to measure the impact […]
The perfectly competitive market model can help you achieve highly targeted marketing, stronger relationships, and more sales. In this article, you’ll learn what a perfectly competitive market looks like and how it helps you engage customers without slashing your prices. A Perfectly Competitive Market Defined A perfectly competitive market is an economic structure in which […]
Let’s recap what happened in search forums today through the eyes of the Search Engine Roundtable and other search forums on the web. There are new local search ranking factors researched to read on. Google Ads tests a blue verified checkmark on search ads. Google News may not fully render a page before showing it […]
Google just released Ads Editor version 2.3, with some new features and updates available to advertisers. Let’s see what’s new. new function: File support for image assets: Advertisers can now easily import and export image assets as files instead of just using a URL. Card view for image assets: Image assets can now be displayed […]
Google announced an update to its Search Console that gives merchants the ability to accurately measure the search performance of product listings and product snippets. Search Console has two new ways to see your SEO impact on SERPs, providing impression and click data from two different search views. Screenshot by Google, modified by author to […]
Before you start: If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, it’s a good place to start. here Or request a demo of SplitSignal. beginning, I asked my Twitter followers Vote: Voting results on Twitter. I got a lot of followers this time. right! Read on to find […]
Whitespark people published There, a study of local ranking factors for 2023 was conducted, asking dozens of local SEO experts to rank what they believed were the most important ranking signals for local pack and organic local search rankings. I made a request. Of course, most SEOs know by now that these ranking studies are […]
Google is experimenting with displaying a blue badge icon and label on certain search ads for advertisers verified by Google Ads. The blue label features a raised blue circle with a checkmark inside it. It’s part of Google’s ongoing advertiser verification program, and it appears the company is currently testing the use of a small […]
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is […]
In Part 1, we talked about who Sam Michelson is and how he develops businesses. Part 2 dives deeper into CRM software and how to use it, including a review of new software for partner management. Part 3 then covers service pricing, and part 4 covers human resources. In Part 5, we’ll cover updates to […]
Starting April 24th, manual bidding for new campaigns on the Microsoft Audience Network will be discontinued. Starting today, all current image and feed campaigns with manual cost-per-click (CPC) bid strategies will be migrated to enhanced CPC (eCPC). This change is expected to be completed by April 28th. migration timeline. The transition from individual bidding to […]
Open Source GPT Chat has taken a step further with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is called Dolly, named after the first mammal to be cloned, the famous sheep. Open source large scale language model Dolly LLM is the latest […]
This is an aerial view of part of Google’s Kirkland office in Seattle. You can see they have tennis courts and the net says Kirkland. I don’t know how busy this office is these days, but it used to be pretty busy. This photo Instagram. This post is part of our daily Search Photo of […]
Google Study: PPC Ads Drive 50% More Clicks In 2012, Google published a study. The Impact of Organic Search Results Rankings on Search Ad IncrementWe investigated whether clicks from organic search results could substitute for ad clicks when PPC advertising was turned off. Google found that on average: 81% of ad impressions and 66% of […]
The Bing Webmaster Tools API is subject to one week of data loss, data gaps. Since March 3rd there was an issue with the API not returning data and after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue, but from March 3rd he returned March 17th Between days he lost data […]
Microsoft Advertising team announced Its PromoteIQ launched a new way to target ads with the ability to target shoppers based on the categories they browse and also use keywords as boosters for campaign bids. Nicole Farley explained According to Search Engine Land, “This latest development in keyword-powered, category-based targeting will maximize revenue and sales for […]
Google Search Console’s URL inspection tool can now report whether a video’s embedded URL page uses the new indexifembedded robots tag. indexifembedded tells Google whether or not Google can index the content of a page when that page’s content is embedded in another page via an iframe or similar HTML tag, regardless of noindex rules. […]
The 2023 Local Search Ranking Factors Study has been announced. This is a study of local SEO experts ranking the most important ranking factors in both Google Local Pack and Google Organic Local Results. Investigation details. This research was conducted by Whitespark and surveyed 44 different local SEO professionals. We asked these local SEO experts […]
Did you know that Google’s offices in Belo Horizonte, Brazil have a room designed to look like Mars? I could be wrong but it looks like volcanic rock hanging from the ceiling. Look at that kind of carpet and foam. This was posted by Google’s Daniel Waisberg on Search Central Live Belo Horizonte. twitterBy the […]
Google’s John Mueller recently murmured True but ironic and some people seem to have taken it the wrong way. The problem is that any rel attribute, such as rel=cheese, is treated the same as rel=dofollow and Google ignores that attribute. The only attributes Google recognizes and does anything with are supported link attributes such as […]
More Sites Move to Google Mobile First Indexing In 2018, Google announced that it enabled mobile-first indexing for more websites. This is the first time Google has confirmed that many sites are moving to this mobile-first indexing process. Google reported in October 2017 that a limited number of sites had been moved. Websites migrated in […]
As the Google Analytics 4 migration deadline approaches, Google Ads liaison Ginny Marvin warned advertisers that not migrating “could significantly impact the performance of their ad campaigns.” remind me. Ginny wrote this twitter, first mentioning the Google Analytics 4 deadline, stating, “The GA4 deadline is approaching. Universal Analytics properties will stop processing new data on […]
Patented Google Panda 2014, patent (Ranking of search resultsWritten by Navneet Panda and Vladimir Ofitserov at Google, which may describe updates to or parts of the Google Panda algorithm, has been accepted. However, the fact that Google obtained this patent does not necessarily mean that it was in use by Google at the time, or […]
Google Business Profiles has apparently launched a new admin menu feature for restaurants in the web version of the Business Profiles tool. A “your menu on Google” box will open where you can manually create a custom menu on Google or link to a third party menu partner. Here’s a screenshot from Tim Capper. twitter […]
Google Discovery Ads has been updated with new features to help your brand stand out with the most engaging advertising surface. Product feeds that spark your audience’s interest Product-level reporting and data-driven attribution Measure incremental effect through conversion lift testing New attractive layout and product feed. Advertisers can take advantage of different layouts such as […]
Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll cover all the details of keyword research—from identifying keywords to analyzing them and selecting the best ones for your business. Before you dive in, create […]
A few days ago, we announced the integration of the Bing Image Creator tool into Bing Chat. But the truth is, at least yesterday he wasn’t integrated until March 23rd at 4:30pm ET. Now works in his Bing Chat in “Creative” mode. I’ve been trying it every few hours since it launched, and it finally […]