Google Analytics 4 (GA4) rebuilt the platform from the ground up with a focus on events and enhanced the ability for users to customize tracking of specific actions across websites and apps. To properly set up GA4, you should consider which events are suitable for tracking on your site. This article describes the events that […]
According to a new study by Search Engine Land, search marketers’ annual compensation (salaries and bonuses) average between $60,000 and $220,000. why you care. Search marketing can be an attractive and satisfying career choice that can become more and more lucrative over time. What is the key to earning that high pay? Seniority in the […]
In this YouTube video, Daniel Waisberg, a search advocate at Google, provides valuable tips for quickly finding and analyzing the reasons for a drop in Google search traffic. The timing of this informative guide is perfect as Google has just completed the March 2023 Core Algorithm Update. Many people are currently assessing the impact on […]
Google has announced a set of measures to provide up-to-date, actionable information to help people and cities cope with rising temperatures from climate change. These initiatives include: New extreme heat alerts for Google Searchan extension of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources Institute through the […]
Google is officially rolling out several new features designed to help searchers better and more easily see the information in their search results. what’s new. Google is: rollout of About this result Globally. During startup perspective For top stories. During startup About this author. make it easier to access About this page feature. Let’s dig […]
With the rapid adoption of generative AI chatbots, you may be wondering which one best suits your needs. The recent release of Google Bard was tested against ChatGPT, Bing and Claude to ensure it responds to prompts about search engine optimization, website coding, content generation, productivity tools, news and social media. I decided to Specifically, […]
Given undeniable evidence that domain authority is irrelevant when it comes to ranking organic content, what would you change as a marketer? Imagine how much effort you can put into one thing: developing content that ranks. In this bold presentation, DemandJump’s Chief Solutions Officer, Ryan Brock, ventures to assess how much equity you invest in […]
Google is improving the way it helps searchers evaluate information and discover different perspectives. As the Internet grows and evolves, finding accurate and reliable information can be difficult. To meet this challenge, Google is taking the lead in providing users with new tools. Google announced the following updates are rolling out to search results: Introduction […]
Rendering is essential to the operation of your website, allowing Google to retrieve your webpage, decipher its code, and understand its content and structure. The rendering process turns this code into a web page that the user can interact with. Every web page should be designed with the end person in mind, so choosing the […]
Google has split the Merchant Listings and Product Snippets reports into two unique looks that can be filtered within the Google Search Console performance reports. Google also revealed these in its Merchant Listings and Product Snippets report, which it launched last September. what’s new Google says it is “adding the ability to measure the impact […]
Google announced an update to its Search Console that gives merchants the ability to accurately measure the search performance of product listings and product snippets. Search Console has two new ways to see your SEO impact on SERPs, providing impression and click data from two different search views. Screenshot by Google, modified by author to […]
Google is experimenting with displaying a blue badge icon and label on certain search ads for advertisers verified by Google Ads. The blue label features a raised blue circle with a checkmark inside it. It’s part of Google’s ongoing advertiser verification program, and it appears the company is currently testing the use of a small […]
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is […]
Open Source GPT Chat has taken a step further with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is called Dolly, named after the first mammal to be cloned, the famous sheep. Open source large scale language model Dolly LLM is the latest […]
Google Study: PPC Ads Drive 50% More Clicks In 2012, Google published a study. The Impact of Organic Search Results Rankings on Search Ad IncrementWe investigated whether clicks from organic search results could substitute for ad clicks when PPC advertising was turned off. Google found that on average: 81% of ad impressions and 66% of […]
The 2023 Local Search Ranking Factors Study has been announced. This is a study of local SEO experts ranking the most important ranking factors in both Google Local Pack and Google Organic Local Results. Investigation details. This research was conducted by Whitespark and surveyed 44 different local SEO professionals. We asked these local SEO experts […]
More Sites Move to Google Mobile First Indexing In 2018, Google announced that it enabled mobile-first indexing for more websites. This is the first time Google has confirmed that many sites are moving to this mobile-first indexing process. Google reported in October 2017 that a limited number of sites had been moved. Websites migrated in […]
Patented Google Panda 2014, patent (Ranking of search resultsWritten by Navneet Panda and Vladimir Ofitserov at Google, which may describe updates to or parts of the Google Panda algorithm, has been accepted. However, the fact that Google obtained this patent does not necessarily mean that it was in use by Google at the time, or […]
Google’s Top 3 Search Ranking Factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals for Google’s search algorithm. RankBrain was the third most important ranking factor. Google said so in his 2015. the other two? Lipattsev clarified them in a Q&A, stating: Content. And it’s a […]
Your brand most likely creates different types of content across multiple channels. Your content marketing team may have multiple creators. How do you ensure that the content you publish maintains a consistent look, feel, and sound wherever it appears online? Are you sure? If you want your brand content and presence to be consistent, you […]
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable […]
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than […]
The AI search engine arms race is still in its infancy, but Microsoft seems to have beaten Google thanks to the new Bing. Microsoft previously said one-third of preview users were new to Bing, and Bing had over 100 million daily active users after the new Bing preview. Elsewhere, Similarweb data showed that: Bing saw […]
Mozilla announced the formation of an open source initiative for AI development that will bring transparency, accountability and trust to the forefront of open source AI products built to compete with Microsoft, OpenAI and Google. Many of the most important software products that enable modern life, such as Android, WordPress, PHP, Nginx, and Apache, are […]
Want to know what improvements you can make to improve your organic search results and increase your ROI? If you want to be successful with SEO, even after major Google algorithm updates, make sure you: Keep SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding results. For e-commerce, […]
TikTok CEO Shou Zi Chew testified in a highly dramatic and painful session at a hearing that will shape the future of the social media app. Just as U.S. user adoption reached 150 million, the CEO faced tough questions from disinterested lawmakers about safety, privacy, data sales, and security concerns. Here’s what happened: “Mr. Chu, […]
Google has just released Bard, its answer to ChatGPT, and users are getting to know it to see how it compares to OpenAI’s artificial intelligence-powered chatbot. The name ‘Bard’ is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Here is everything we know […]
Tech news publisher The Verge has published a 600-word article half-filled with ChatGPT content and tons of sarcasm. This article ranks higher than the deeper, well-researched, and arguably more helpful content written by humans in publications like New York.Competing query time [best printer 2023]. why you care. Search, SEO, and content are entering a new […]
As of this writing, Bard has been open to the public for a full day with a small portion. I’ve had the chance to play around with Google’s new AI chatbot, and I’m getting mixed results. In this article, I’ll cover my initial thoughts on Bard, details on how I got into early access, my […]
GPT-4, the latest version of ChatGPT, OpenAI’s language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized the way we communicate with machines. ChatGPT’s multimodal capabilities allow it to process text, images and videos, making it a very versatile tool for marketers, businesses and individuals. What is GPT-4? GPT-4 is ten times […]
View event rich result errors where not found Google Search Console 2022: Google Search Console’s rich results report now shows an additional warning about structured data markup in events if the event has no location. Merchant Center can now be linked to Google Analytics 4 2022: Additionally, you can now “connect your Merchant Center and […]
Google launches new ‘Rankings’ section Google Search Status Dashboard Launched last December. The new rankings section contains current and historical Google algorithm updates. This allows you to see what has changed in Google Search related to ranking, not just crawling, indexing or serving. new dashboard. Here’s what the new dashboard looks like: Google added a […]
Google released the bard waitlist today. Hopefully you will have access to it soon. While waiting, you can get a taste of how the bard works and behaves. See what people in the search community (and beyond) have seen and shared in the early Bard tests. No links/quotes initially. One of our big concerns with […]
As report is circulated Its AI lab, OpenAI, uses news articles from media outlets like The Wall Street Journal and CNN to train its ChatGPT chatbot, but an even bigger challenge emerges. How will media outlets maintain traffic, revenue, and relevance in the age of generative AI? AI-generated news has long caused fear among journalists. […]
I didn’t find rel=next/prev on Google. it is an error. In 2019, I learned that Google stopped supporting the rel=next/prev markup introduced in 2011. Worse, according to Google’s John Mueller, Google hasn’t used it for indexing in “years.” All the while, Google continued to encourage the use of markup, so SEOs, publishers, and developers invested […]
This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team is in the company’s big picture. The CFO wants to make sure you’re staying within your tight marketing budget. Meanwhile, shareholders want to see a higher return on investment […]
What are rich snippets? A rich snippet is a type of Google search result that displays additional information. Like ratings and reviews. Google usually derives this additional information from special code (Structured Data Markup) in the HTML of web pages. A typical Google search result looks like this: on the other hand, rich snippets It […]
Microsoft Bing has added Bing Chat answers to Bing search results instead of some answer boxes. We knew this was coming, as Mikhail Parakhin, who heads Bing Search and Bing Chat, suggested it would be a week before him. what is it like Here’s a screenshot of one of the many queries that trigger Bing […]
Google’s Lizzi Sassman answered a question about whether it’s okay to combine different structured data types during the Google SEO Office Hours session. This answer sheds light on how Google interprets structured data and whether it’s better to combine structured data or separate the two. Combining multiple structured data is called nesting. What is nesting […]
Consistently producing high-quality content on a regular basis is difficult for any business. So how did the most successful people do it? First, you have a content strategy in place. After that, it is a matter of whether to in-house or outsource the strategy, such as planning, idea generation, writing/production, publishing, and advertising. In other […]
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land […]
New emergency help attribute on Google Business Profile for Ukraine Support 2022: Google also added a hotel attribute to define whether the hotel provides assistance to refugees from Ukraine. Brands, especially restaurants, urgently need FAQs and “corona pages” 2020: It was important that the precautions being taken were found in the search results. Video: Martha […]
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web […]
![Audience First SEO with HubSpot [Podcast]](https://i8n686.a2cdn1.secureserver.net/wp-content/uploads/2023/03/Audience-First-SEO-with-HubSpot-Podcast-1200x630.jpg?v=1679098641)
In today’s digital age, having an optimized website is essential for any business looking to succeed online. However, focusing on keywords and topics alone may not be enough to stand out and truly connect with your target audience. HubSpot’s Rory Hope joined the SEJ Show to discuss beyond the basics of important terms and topics […]
It’s been a busy week for professionals in all industries thanks to the latest developments in AI. From search to social to AI, we’ve rounded up the top stories you need to know in this easy-to-follow article to help you stay on top of the latest news that could impact your work life. This week’s […]
Google blocked 3.1 billion ads in turbulent 2020, says annual ad safety report 2021: The report lists misinformation about COVID-19 and the political climate, and ad fraud as the top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” help businesses provide event updates in search results. Yahoo and other […]
Using the search engine you like best is a preference many internet users don’t take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other […]
Customer growth has pushed Semrush’s annual revenue in 2022 to $254.3 million, up 35% from 188 million in 2021. We expect Semrush to break even or make a small profit in 2023. In 2022, he will lose $33.8 million. The company is financially strong. Cash and short-term investments totaled $237.5 million at the end of […]
Running an SEO campaign involves many moving parts. Delivering results requires comprehensive planning, good execution, and continuous monitoring. It’s all about search marketing on a global scale. International SEO comes with its own set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. In many cases, they have […]
Google confirms that the March 2023 Core Algorithm Update is now rolling out. Here’s what you should know: Core algorithm updates can affect search rankings, so it’s important for SEOs and website owners to be informed and adapt their strategies. Monitor your site metrics, focus on quality content, and optimize technical aspects to maintain your […]