According to a new study by Search Engine Land, search marketers’ annual compensation (salaries and bonuses) average between $60,000 and $220,000. why you care. Search marketing can be an attractive and satisfying career choice that can become more and more lucrative over time. What is the key to earning that high pay? Seniority in the […]
Millennials and Generation Z are Govern the B2B Purchasing Committee This year, catching up with them is a must. In addition to knowing the latest trends, you should continuously assess: Where this target user is located. (Which platform are they on?) Where they engage in content. types of materials they are consuming. And most importantly, […]
It’s an exciting time for marketers. The advent of AI and machine learning is changing the PPC game, impacting every aspect of a search marketer’s day-to-day work. Much has been written about using AI to improve advertising performance through audience targeting and bid optimization. But another big shift we’re seeing is the impact of AI […]
Google just released Ads Editor version 2.3, with some new features and updates available to advertisers. Let’s see what’s new. new function: File support for image assets: Advertisers can now easily import and export image assets as files instead of just using a URL. Card view for image assets: Image assets can now be displayed […]
Starting April 24th, manual bidding for new campaigns on the Microsoft Audience Network will be discontinued. Starting today, all current image and feed campaigns with manual cost-per-click (CPC) bid strategies will be migrated to enhanced CPC (eCPC). This change is expected to be completed by April 28th. migration timeline. The transition from individual bidding to […]
Google Study: PPC Ads Drive 50% More Clicks In 2012, Google published a study. The Impact of Organic Search Results Rankings on Search Ad IncrementWe investigated whether clicks from organic search results could substitute for ad clicks when PPC advertising was turned off. Google found that on average: 81% of ad impressions and 66% of […]
More Sites Move to Google Mobile First Indexing In 2018, Google announced that it enabled mobile-first indexing for more websites. This is the first time Google has confirmed that many sites are moving to this mobile-first indexing process. Google reported in October 2017 that a limited number of sites had been moved. Websites migrated in […]
Patented Google Panda 2014, patent (Ranking of search resultsWritten by Navneet Panda and Vladimir Ofitserov at Google, which may describe updates to or parts of the Google Panda algorithm, has been accepted. However, the fact that Google obtained this patent does not necessarily mean that it was in use by Google at the time, or […]
Google Discovery Ads has been updated with new features to help your brand stand out with the most engaging advertising surface. Product feeds that spark your audience’s interest Product-level reporting and data-driven attribution Measure incremental effect through conversion lift testing New attractive layout and product feed. Advertisers can take advantage of different layouts such as […]
Google’s Top 3 Search Ranking Factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals for Google’s search algorithm. RankBrain was the third most important ranking factor. Google said so in his 2015. the other two? Lipattsev clarified them in a Q&A, stating: Content. And it’s a […]
Reddit has announced a series of updates to Ads Manager to keep up with its growing global advertising business and to meet the diverse needs of advertisers. These changes will take effect immediately and provide specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple campaign creation: Create a […]
TikTok CEO Shou Zi Chew testified in a highly dramatic and painful session at a hearing that will shape the future of the social media app. Just as U.S. user adoption reached 150 million, the CEO faced tough questions from disinterested lawmakers about safety, privacy, data sales, and security concerns. Here’s what happened: “Mr. Chu, […]
Google Analytics has increased the number of properties you can add to your account from the previous default value of 100 to 2000. change point This change gives you more flexibility in managing your properties and eliminates the need for additional capacity support. Additionally, a new limit has been introduced on the number of sub-properties […]
View event rich result errors where not found Google Search Console 2022: Google Search Console’s rich results report now shows an additional warning about structured data markup in events if the event has no location. Merchant Center can now be linked to Google Analytics 4 2022: Additionally, you can now “connect your Merchant Center and […]
I didn’t find rel=next/prev on Google. it is an error. In 2019, I learned that Google stopped supporting the rel=next/prev markup introduced in 2011. Worse, according to Google’s John Mueller, Google hasn’t used it for indexing in “years.” All the while, Google continued to encourage the use of markup, so SEOs, publishers, and developers invested […]
Getting results from paid search requires delivering better campaigns and higher bids. This drives up costs. However, higher bids won’t necessarily lead to more clicks. Eventually, you reach a point where increasing your bids yields little or no profit. This is the law of diminishing returns. When running a PPC campaign, you struggle with this […]
Google Analytics now has the ability to process custom item-specific parameters from ecommerce events that occur on your website or app. These parameters can be registered as custom dimensions and available for exploratory analysis. what do they do Item-level custom parameters give you the opportunity to collect more data about products on your website or […]
New emergency help attribute on Google Business Profile for Ukraine Support 2022: Google also added a hotel attribute to define whether the hotel provides assistance to refugees from Ukraine. Brands, especially restaurants, urgently need FAQs and “corona pages” 2020: It was important that the precautions being taken were found in the search results. Video: Martha […]
Meta CEO Mark Zuckerberg announced on his Instagram channel that Meta Verified, the company’s paid verification program, is now available in the United States. How to use. The program is designed to provide users with a blue verified badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer […]
Google blocked 3.1 billion ads in turbulent 2020, says annual ad safety report 2021: The report lists misinformation about COVID-19 and the political climate, and ad fraud as the top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” help businesses provide event updates in search results. Yahoo and other […]
Google Universal Analytics: the beginning of the end In 2022, Google announced plans to retire Universal Analytics on July 1, 2023 (106 days from today). Data previously processed by Universal Analytics will be retained for at least 6 months from the date of retirement. Why did Google switch to Google Analytics 4? Because it doesn’t […]
Twitter has launched a new educational series called ‘Unskippable’. The series consists of his eight parts focused on video marketing and creating video promotions that stand out on your Twitter feed. This series is part of Twitter’s free educational platform called “Flight School” and provides insight into key advertising best practices on Twitter. Twitter’s creative […]
Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrate active advertisers to view sessions, users, and conversions within the context of dimensions such as source, campaign, medium, and default channel grouping. Google has narrowed this search and expanded this search to now appear in search results 2022: These features were previewed […]
Google releases video of search quality conference In 2012, Google shared a video from one of its search quality conferences. Google annotated the video to make the conversation easier for the general public to understand, elaborated on the specific features being discussed, and changed how spelling corrections were handled. “I was lucky enough to be […]
Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick. The commission determined that “this transaction is unlikely to adversely affect consumers in terms of ad serving or intermediation in the online advertising marketplace.” The deal was first announced on April 13, 2007. The EU launched an investigation in November 2007. […]
TikTok is reportedly expanding its offerings by entering the search advertising market, competing directly with Google and Microsoft. TikTok is preparing to launch its own search advertising platform that will allow advertisers to bid on specific keywords and phrases related to their products and services. During last year’s beta test rollout, testers collected the search […]
Meta has announced that it will temporarily stop paying bonuses to creators on its video sharing platform Reels. This decision is a result of the company’s efforts to invest more in building features and tools that improve the overall experience for Reels users. what’s happening. The suspension of bonus payments affects reel creators who have […]
Keeping track of the latest industry news can be difficult. Input: SEJ Sum-Up. Every Friday, we compile the top stories you need to know, from search to social to AI and more, in one easy-to-read post. Top stories of the week include Google Desktop search updates, Bing reaching new heights, RESTRICT Act (and impact on […]
Google and Bing “Exception List” In 2011, Google and Bing revealed at SMX West that they had an “exception list” of websites that could be hit by some algorithmic signal. Neither search engine suggests that these listings were used to boost sites in search results or exclude them from algorithm-wide changes. However, some sites may […]
In a LinkedIn announcement, Rob Wilk, corporate vice president and global head of Microsoft Advertising, announced he was stepping down. “This is one of the most difficult posts I’ve ever done on LinkedIn. I’ve decided to leave Microsoft and take the next step in my career.” Enter Kya Sainsbury-Carter. Wilk will be replaced by Kya […]
Has Google moved too slowly on AI? Is that why Google is desperate to incorporate AI into everything? It depicts two completely different images of The Google search revolution that never happened. Over two years ago, two researchers at Google created a chatbot that they said would “revolutionize the way people search the Internet and […]
Goodbye Google Toolbar PageRank In 2016, Google confirmed to remove Toolbar PageRank. Google will continue to use PageRank data internally within our ranking algorithms. Only his PageRank value externally displayed in the toolbar will soon be completely gone. The end of Toolbar PageRank was inevitable at this point. Google hasn’t updated his PageRank score since […]
TikTok is now expanding its content offering by allowing creators to sell premium episodes of their shows directly to viewers. How to use. The new feature, still in testing, allows TikTok users to purchase access to exclusive episodes of their favorite series, allowing creators to set their own prices for their content. The move is […]
Google adds landing page load time to Quality Score In 2008, Google AdWords looked at a new addition to Quality Score: landing page load time. Google says it did this for two reasons: First, your users will have the best experience if they don’t have to wait a long time for your landing page to […]
Google Webmaster Tools Adds User Management In 2012, Google Webmaster Tools added a long-awaited feature: user management. Site owners can finally grant users access to their Google Webmaster Tools accounts without sharing their usernames and passwords or going through the verification process. Site owners can grant three types of access: Owner, Full, or Limited. See […]
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009 Matt Cutts of Google said video Since late February, we’ll be answering a lot of questions about the recent “brand push” in search results that SEOs and webmasters have noticed. Cutts confirmed it was a “minor change,” adding that Google’s ranking algorithms may consider […]
Pinterest is currently alpha testing a new advertising service that will help businesses reach customers from more visible locations within their mobile apps. The new format, tentatively named ‘Premiere Spotlight’ ads, gives advertisers 24-hour access to premium placements on the Pinterest app search page. As a result, you can reach Pinterest users while still leveraging […]
Sheryl Sandberg becomes Facebook’s chief operating officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At that time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of advertising and publishing products. Sandberg said he joined Google in 2001. Sandberg joined Facebook on March 24, […]
Google panda’s name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda is the real name of the update that was unofficially called Farmer when it was released on February 24th. “Well, we named it internally after our engineer. His name is Panda. So internally we called him Big Panda,” Singhal […]
Amid ongoing security concerns about possible links to the CCP, TikTok said the U.S. House of Representatives Committee on Foreign Relations has given President Joe Biden the power to ban Chinese-owned apps, depending on its assessment of the situation. Given, we are facing further setbacks. The US government has already declared a complete ban on […]
As a marketer facing economic uncertainty (and resulting budget cuts), evaluating your company’s digital strategy is more important than ever. So how can you maximize your results when using fewer resources and less money? How should you allocate your marketing budget to generate the best possible return on investment (ROI)? On February 22nd, I moderated […]
Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I wanted to celebrate Yahoo’s 28th birthday with this day in search history on March 1st. Especially after seeing the 2010 article Happy Birthday, Yahoo: 15 Years Old Today. But why was Search Engine Land’s March 1st headline the only one that said it […]
Google is updating two new policies for ad networks this month. The Google Ads Malicious or Unwanted Software Policy is divided into three policies: Malicious Software, Compromised Sites, and Unwanted Software. of Financial Products and Services Policy Updated to clarify the scope and requirements for advertising cryptocurrency-related businesses and services. We are updating our Ad […]
Google’s Search Ads Week kicked off with two new tools to help advertisers deliver creatives faster and perform better. Create new assets with Google’s AI New customer acquisition goals Several updates to our Search Week product: Auto-created assets are now available in open beta for all advertisers in English. Also, new customer acquisition goals have […]
Google expands mobile friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendly as a ranking signal starting April 21st. Google says the algorithm change will have a “significant impact” on mobile search results and affect all languages ​​worldwide. But by April, the general consensus was that Mobilegeddon wouldn’t […]
SEO upset after Google removed attribution from featured snippets In 2019, SEOs were frustrated with Google’s featured snippet format that didn’t immediately show the source of the content. in order to found on the web Cards required searchers to click to expand featured snippets and scroll through different sources to see the publisher. Danny Sullivan, […]
Digital advertising is dynamic. You should make the best possible account reconciliation at the right time. But making informed decisions requires a thorough understanding of micro and macro trends. The right data, analytics, and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data […]
Google Search Console will send you an alert when clicks drop significantly In 2019, Google Search Console began sending notifications when it detected a “significant decrease” in clicks to your website from Google search results compared to the previous week’s data. it read: “Search Console has analyzed your performance report and found that your site […]
Microsoft announced that Bing chat sessions are currently limited to 50 questions per day and 5 questions per session. There are many bad examples shared of new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft says it doesn’t envision chat extensions, which “could disrupt the underlying chat model.” what’s changed? Chat […]
Google Drops Support for Meta News Keyword Tags In 2018, I learned that Google quietly ended support for news meta keyword tags. Google didn’t announce this change, but it was actually done a few months ago. John Mueller, Google Webmaster Trends Analyst, Confirmed This is on Twitter: “It looks like they stopped supporting this around […]