Google Analytics 4 (GA4) rebuilt the platform from the ground up with a focus on events and enhanced the ability for users to customize tracking of specific actions across websites and apps. To properly set up GA4, you should consider which events are suitable for tracking on your site. This article describes the events that […]
Google Analytics has increased the number of properties you can add to your account from the previous default value of 100 to 2000. change point This change gives you more flexibility in managing your properties and eliminates the need for additional capacity support. Additionally, a new limit has been introduced on the number of sub-properties […]
Google Analytics now has the ability to process custom item-specific parameters from ecommerce events that occur on your website or app. These parameters can be registered as custom dimensions and available for exploratory analysis. what do they do Item-level custom parameters give you the opportunity to collect more data about products on your website or […]
Google will retire Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create a Google Analytics 4 (GA4) property for any customer who has not set up his GA4 property in their preferences. If you do not opt out of automatic migration by February 28, 2023, Google will migrate your UA account […]
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to […]
With everyone’s favorite new Google Analytics product, GA4, you can now recreate many Universal Analytics properties into GA4 properties using the Migrator for Google Analytics Google Sheets add-on tool. You can also personalize the home page content to make what you see more relevant. Let’s see. why you care. First, these new tools try to […]
Advertisers should be aware that the difference between UA and GA4 session counts may vary from business to business. Nicole Farley Dec 1, 2022 12:25 PM | Read time: 1 min Google Analytics 4 (GA4) introduces two new metrics for data exploration and report customization. Google Analytics Product Manager Carly Boddy tweeted about the two […]
As many of you are already aware, Google Analytics 4 (GA4) is not an Analytics refresh.that is completely new Across analytics products. Also, with the implementation of a new Analytics product comes an inevitable learning curve of not only figuring out how to set it up, but familiarizing yourself with the new UI, finding and […]
Google has added enhanced measurement options for form interactions. Now you can see when the form was submitted, not just when it was submitted. started by a new user. Lead generation marketers rejoice! Get the daily newsletter search marketers rely on. Enable extended measurements. If you’ve already created a web data stream, enhanced measurement is […]
Google Analytics now provides tailored recommendations to keep users aware of new features by looking at your property’s history, settings and trends across Analytics. Recommendations can be found on the home page[インサイトと推奨事項]In addition to appearing in sections, they appear in relevant locations throughout Analytics. learn more. For more information on Analytics recommendations, see Help. documentation. […]
Google is updating its privacy standards for search query reports in Universal Analytics. Google Ads query, First User Google Ads QueryWhen Session Google Ads Query A dimension for data exploration in Google Analytics 4. What is Privacy Threshold? Google announced Last year, a new privacy threshold was set to ensure user anonymity by only reporting […]
Many of the same concepts you’re used to from universal analytics exist in Google Analytics 4. However, GA4 has some new concepts. This article details some familiar and less familiar concepts that GA4 brings to the table. If you are new to GA4, we recommend that you first check this article to understand some of […]
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google wasn’t reporting the right advertising spend. I checked the status of Google ads Dashboard This seems to be a known issue. What Google says. Nothing is said about when the problem will be resolved. Check the dashboard for updates. There are ongoing […]
Google Analytics 4 introduces three new metrics to the platform this week. Metrics will be visible across the Exploration, Segments, Audiences, Reports, and Google Analytics Data APIs. The new metrics added are: Bounce rate UTM terminology and UTM advertising content Conversion speed 1. Bounce rate Bounce rate is the percentage of sessions that did not […]
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective […]