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Google Ads (AdWords) Software

Google Ads testing blue badge for verified advertisers

Google is testing some search ads with a blue badge icon and label for advertisers verified by Google Ads. The blue label is a blue circle with a ridge and a check mark. This is due to the ongoing Google Advertiser Verification Program, and you’ll see Google testing a small blue check mark for verified […]

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Google Ads (AdWords) Software

Google says Google Ads could significantly impact performance by not moving to GA4

As the Google Analytics 4 migration deadline approaches, Google Ads liaison Ginny Marvin warned advertisers that not migrating “could significantly impact the performance of their ad campaigns.” remind me. Ginny wrote this twitter, first mentioning the Google Analytics 4 deadline, stating, “The GA4 deadline is approaching. Universal Analytics properties will stop processing new data on […]

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Google Ads (AdWords) Software

Allow e-bikes up to 28 mph in Google Product Listing Ads

Google will update its Merchant Center policy to allow ads for e-bikes up to 28 mph. This is up from a top speed of 15.5 mph from May 2022. This new policy will go into effect this month, March 2023. Google I have written“From March 2023, our company”Unsupported shopping content“The policy has been updated to […]

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Google Ads (AdWords) Software

Google AdsBot Mobile Web Android User Agent Update

Google has updated the user agent for the AdsBot Mobile Web Android crawler. If you have hard-coded this bot for any purpose on your site, you will need to update your code. new user agent for AdsBot Mobile Web Android teeth: Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML like Gecko) Chrome/WXYZ Mobile Safari/537.36 […]

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Google Ads (AdWords) Software

Google Ads testing new design to improve workflow

Google announced We’re testing a new design to help improve advertiser workflows in the Google Ads console. “We’re testing new designs to improve how we organize our products and make things easier to find, while continuing to provide the same tools and solutions you need to grow your business,” Google said. This is a limited […]

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Google Ads (AdWords) Software

Added reporting capabilities to P-MAX including Google Ads, brand exclusions, page feeds and video creation

Google Ads announced Four new features coming soon to P-MAX, including campaign-level brand exclusions, page feeds, video creation tools, additional tests, and additional reports. Her Google Ads contact, Ginny Marvin, said on Twitter: Here’s what’s coming soon from Google Ads. Campaign-level brand exclusions for branded queries for inventory on Google Search and Google Shopping. Campaign-level […]

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Google Ads (AdWords) Software

Google Ads now supports account-level negative keywords

Google Ads now supports negative keywords for brand protection at the account level. Google just added account-level negative keywords to Google Ads, and the PPC community is happy with this. I first found this via Melissa McKee twitter who to trust @Nils Rooijman SEA in search LinkedInMelissa wrote, “Account-level negative keywords are here! This is […]

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Google Ads (AdWords) Software

Google sponsored labels for product listing search results

Google is currently testing Google Ads Sponsored Labels on product listing results within the Other Products section of Additional Results. I can’t replicate this, but Saad AK found this and posted two videos of him in action. As a reminder, Google launched a new “sponsored” ad label on mobile last October. Google has also tested […]

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Google Ads (AdWords) Software

Google Ads Dynamic Search Ads Pilot Operation Flow

Google confirmed that it is testing options other than DSA (Dynamic Search Ads) when creating new search campaigns within Google Ads. Advertising Liaison Ginny Marvin said: twitter“We are experimenting with the campaign building flow.” Collin Schmelebeck posted about this a few weeks ago asking, “Does Google test non-DSA options when creating new search campaigns?” “Currently, […]

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Google Ads (AdWords) Software

Google Ads will allow select cannabidiol (CBD) and hemp ads in select regions on January 20, 2023

Google Ads will soon allow select cannabidiol (CBD) and hemp-derived topical CBD products to be advertised on its network. Google posted an update to this policy, which he said will begin on January 20, 2023. Google said this is specific to FDA-approved medicines containing cannabidiol (CBD) and to topical CBD products derived from hemp that […]

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Google Ads (AdWords) Software

Google is testing sponsored labels for desktop search ads

Google is testing a new “sponsored” ad label in desktop search results. Google launched a new sponsored ads label on mobile search two months ago and recently tested it on Discover as well. We are currently testing with a desktop interface as well. This should come as no surprise to anyone. This was discovered by […]

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Google Ads (AdWords) Software

Google Discovery Ads ad labels replaced with sponsored labels

A few months ago, Google switched the label for search ads from “ads” to “sponsors.” Greg Finn noticed that ads in the Google Discover feed and the Google Discovery Ads label also changed from “advertising” to “sponsored”. Also, the logo near the ad catches the eye… he posted twitter “Discover: Changes to the Discovery ad […]

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Google Ads (AdWords) Software

Updated client libraries and code examples for Google Ads API version 12

Google has updated client libraries and code examples for the new Google Ads API version 12 released a few weeks ago. Code examples are on github Also includes ApplyRecommendation.cs, DetectAndApplyRecommendations.cs, DismissRecommendation.cs, and GetTextAdRecommendations.cs. All of these were added about 9 days ago. We asked Google Ads Liaison Ginny Marvin for an update on this article. […]

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Google Ads (AdWords) Software

Google Ads Updates UK Financial Services Policy Updates

Google has announced that it will crack down on the rise in financial fraud in the UK with updates to its UK Financial Services Policy, which will take effect in December.Google Said “We are announcing important additional measures to protect both UK consumers and legitimate advertisers.” Here’s an overview of Google: The Google Ads financial […]

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Google Ads (AdWords) Software

Google Ads disapproves ads that don’t meet better advertising standards

Google Ads sent an email to advertisers on Friday about the policy changes starting in October 2022. This change states that ads will be disapproved if the destination contains an ad experience that does not comply with the Better Ads Standards. I’ve received countless notifications from SEM about this, so I assume this has been […]

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Google Ads (AdWords) Software

Google-guaranteed local ads add non-guaranteed disclaimer

Google has added a label to Google Guaranteed Local Services Ads reviews to indicate that the review is not guaranteed. This makes sense, given the amount of Google Local Services Ads spam and junk I’ve been seeing lately. Curtis Boyd found a new disclaimer, “Reviews do not constitute guarantees, guarantees, or projections as to the […]

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Google Ads (AdWords) Software

Google Ads Advertiser Console Delay

As a result, Google Search currently has major indexing issues, while the Google Ads advertiser console has issues with advertising costs and other data loading.Google Confirmed The issue: “Affected users can access Google Ads, but may not have access to the latest data.” Google is currently investigating Google Ads issues and Google Search indexing issues. […]