Given undeniable evidence that domain authority is irrelevant when it comes to ranking organic content, what would you change as a marketer? Imagine how much effort you can put into one thing: developing content that ranks. In this bold presentation, DemandJump’s Chief Solutions Officer, Ryan Brock, ventures to assess how much equity you invest in […]
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good […]
Your brand most likely creates different types of content across multiple channels. Your content marketing team may have multiple creators. How do you ensure that the content you publish maintains a consistent look, feel, and sound wherever it appears online? Are you sure? If you want your brand content and presence to be consistent, you […]
Tech news publisher The Verge has published a 600-word article half-filled with ChatGPT content and tons of sarcasm. This article ranks higher than the deeper, well-researched, and arguably more helpful content written by humans in publications like New York.Competing query time [best printer 2023]. why you care. Search, SEO, and content are entering a new […]
You want your online business to be successful. One of the best ways to do this is by establishing website authority. The key to successfully building authority is building trust with your audience. With the rise of AI tools, you need to publish high-quality content that sets you apart from your competitors who may be […]
What are pillar pages? A pillar page or pillar post is the underlying piece of content for a topic cluster. They provide comprehensive overviews of a wide range of topics and links to related content. For example, let’s say you create a topic cluster in SEO. your pillar page It could be a complete article […]
Google released the bard waitlist today. Hopefully you will have access to it soon. While waiting, you can get a taste of how the bard works and behaves. See what people in the search community (and beyond) have seen and shared in the early Bard tests. No links/quotes initially. One of our big concerns with […]
Consistently producing high-quality content on a regular basis is difficult for any business. So how did the most successful people do it? First, you have a content strategy in place. After that, it is a matter of whether to in-house or outsource the strategy, such as planning, idea generation, writing/production, publishing, and advertising. In other […]
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land […]
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research, local SEO, content, and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web […]
You’ve probably heard how successful content marketing can be if you do it consistently. Consistent content drives revenue 55% more visitors to your site and 67% more leads. (Overall, creating content is your best bet for increasing traffic. Ranking in organic search is 1,000% more traffic than organic social media) But you can’t just write […]
Whether selling to businesses or consumers, buyers need access to different types of product content: emotional visual assets and objective information. This will allow you to feel the most confident when making a purchase decision. Digital asset management (DAM) and product information management (PIM) tools are required to deliver this experience. Join us for this […]
Do you know who you’re selling to and, by extension, who you’re targeting with your content marketing? If you’re building a content strategy, you’ve probably done audience research to get a sense of them. And if you’ve ever done audience research, you’ve probably heard of personas as well. a Persona is a content strategy tool […]
If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem on the surface that SaaS SEO is no different than an SEO strategy for any other business type; You’ll want to be mindful of everything from content to technical SEO to backlinks. But SaaS business […]
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, […]
ChatGPT and similar tools are on the rise. How does it stand out in a sea of AI-generated content? Step 1: Get people to trust you. Establishing website authority is essential if you want your business to succeed online. Step 2: Create quality content. Regardless of your niche, this is the key to maximizing your […]
As a marketer facing economic uncertainty (and resulting budget cuts), evaluating your company’s digital strategy is more important than ever. So how can you maximize your results when using fewer resources and less money? How should you allocate your marketing budget to generate the best possible return on investment (ROI)? On February 22nd, I moderated […]
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than […]
Wouldn’t it be helpful to predict how much traffic and revenue your next marketing campaign will bring before you launch it? After all, why advertise a product or service without first understanding its market potential? The ability to estimate ROI is essential to making smart decisions for your business, whether it’s deciding how to allocate […]
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google’s latest $300M AI investment) is hiring a “Prompt Engineer” for $250k-$335k/yr + equity No CS degree required, just have “at least basic programming and QA skills” Wild times. pic.twitter.com/4i1sEWs5iZ […]
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, […]
This post was sponsored by Semrush. The opinions expressed in this article are those of the sponsors themselves. Imagine getting 24 hours of marketing tips from experts from top brands like Google, Amazon, Pinterest, Adobe and more. Imagine getting these valuable insights for free. thanks to Semlash, this idea doesn’t have to exist only in […]
This post was sponsored by iQuanti. The opinions expressed in this article are those of the sponsors themselves. What turns a website from just a catalog of blog posts into a highly organized hub of authoritative content? How can you ensure your website is the most visited resource in your industry? Today we move down […]
30 second summary: Google’s impact of page load times on website rankings is gradually increasing. Google has introduced three Core Web Vitals metrics as ranking factors for measuring user experience. The following steps will help you better understand your website’s performance through multiple tests. A fast website not only provides a better experience, but can […]
![Links and Blog Strategy for 2023 [Podcast]](https://i8n686.a2cdn1.secureserver.net/wp-content/uploads/2023/02/Links-and-Blog-Strategy-for-2023-Podcast-1200x630.jpg?v=1676002606)
Use link building and blogging to your advantage in 2023 SEO professionals looking for ways to gain a competitive edge with link acquisition and blogging techniques are encouraged. Ann Smarty joins the SEJ Show to talk link-earning techniques, witty and authoritative content, and other advances in traditional SEO strategies. Discover her approach to increasing visibility […]
30 second summary: Google’s impact of page load times on website rankings is gradually increasing. Google has introduced three Core Web Vitals metrics as ranking factors for measuring user experience. The following steps will help you better understand your website’s performance through multiple tests. A fast website not only provides a better experience, but can […]
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content […]
30 second summary: SEO insights continue to grow in importance as the content battlefield changes dramatically ChatGPT helps content marketers gain an edge over their competitors by efficiently creating and editing high-quality content. Ensuring your content ranks high enough to attract your target audience requires strategic planning and implementation Google is constantly testing and updating […]
With access to more data than ever before and better techniques to interpret that data for marketers looking to create the right content to drive organic traffic, marketers are better off than they should be. It turns out that the framework I used is a spider’s web. Join DemandJump’s SEO experts for a live webinar […]
Today at The Verge, Inside CNET’s AI-Powered SEO Money MachineWe’ve covered many of the reactions to BankRate reported in Google searches over the past week, and more brands are using AI to create their content. It also details how machines can be used instead of low-cost humans to generate low-quality content designed to rank higher […]
Communicating your value proposition is the most important goal of your website. But at the URL level, messaging needs to be more sophisticated. This usually means targeting specific keywords and topics on your page and clearly communicating your expertise and beneficial purpose within your content. With Google’s recently updated Search Quality Rater guidelines adding an […]
If you’ve ever written a blog post or an online article, you’ve probably asked questions like: In other words, what is the optimal length of web content for SEO purposes? Depending on the year and source, you may hear that the ideal word count for SEO is anywhere from 250 to over 2,000 words per […]
30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance […]
If you’ve ever written a blog post or an online article, you’ve probably asked questions like: In other words, what is the optimal length of web content for SEO purposes? Depending on the year and source, you may hear that the ideal word count for SEO is anywhere from 250 to over 2,000 words per […]
As the calendars flip over to 2023, we’ll be looking forward to seeing new developments, opportunities and trends. We took a deep dive into the data available in the Semrush Topic Research tool. Our job was to analyze what’s been trending in the US over the past year. And there were plenty of highlights among […]
First of all, congratulations on surviving 2022. Well done I think. 2022 was an amazing, unique and challenging mix of some global events that have kept us haunted as consumers, brands and search marketing professionals. Recessions, big resignations, wars, FIFA finales and some quiet battles we all fought ourselves. As we look back on the […]
2022 will be a turbulent year for the SEO industry, and it shows no signs of slowing down. This year alone, Google removed eight confirmed and unconfirmed updates. This has forced many companies to adapt. With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant? How will this […]
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search […]
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media […]
Work freelance or work in-house? That’s the problem. The problem is harder than ever, especially for content marketers. According to the State of SEO 2022, freelancing is becoming an increasingly attractive avenue, with almost 45% of freelancers and contractors earning over $75,000 a year. But that doesn’t mean it’s the only viable career path for […]
For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly. But what’s the best type of content? You would likely get 12 different responses if you asked a dozen marketers. Some […]
Everyone may have a goal when they start creating content, but it’s easy to drift away from it or stop chasing it over time. As your website grows, we recommend performing regular content audits to reset your goals and expectations and align your content with current business KPIs. Aligning these goals and acting on the […]
It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. […]
This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this year? Could this be part of a larger trend? On August 25, 2022, Google started rolling out an update that could be quite interesting for […]
Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, […]
Many law firms simply lease space when it comes to online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook ads, or social media, these channels often deliver temporary results. If you stop investing, the results will disappear completely. On the other hand, your website can be a 24/7 sales tool for law firms. Being able […]
As with most updates in Google’s history, rumors in the search industry quickly spread about how the system “operates”. “Freshness” has been a common theme in Google updates for over a decade. Also, “fresh content” as a ranking factor is an ongoing SEO concern, especially among content marketers. To better understand this discussion, let’s take […]
As 2022 draws to a close, marketers are being asked to focus on efficiency and “do more with less.” The most successful companies are leveraging tools like calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers can connect customer data, segment audiences faster, […]
Struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology (or MarTech) comes in. With the right MarTech, you can automate tasks, streamline workflows and improve performance. But how do you upgrade your MarTech stack to maximize campaign effectiveness? On November 10th, I moderated a webinar with iQuanti’s Vishal Maru, Vice […]
The Arab Spring protests kicked off on December 17, 2010. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people. This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan. Social media’s ability to both mobilize and catalyze individual […]