Today’s Ask An SEO question comes from Neethu who asks: My website is almost 20 years old. There is a lot of content. Many of them are not working well. How can we effectively clean up this content without impacting our rankings? Contrary to what some SEO experts say, more content is not always better. […]
It happens every few years. First was Jason Karakanis and Mahalo, then early social platforms. I saw it again with voice search and smart assistants. TikTok turnThen the metaverse crossed the line. Now for ChatGPT and AI. Of course, this is an “SEO killer”. From time to time, new technologies come along and three things […]
In this Ask an SEO, Mouna asks: “Should I still use a keyword if I don’t have volume or keyword difficulty data? [tool name redacted] About some keywords? “ Good question, Mouna! The answer is yes. You should focus on keywords with zero search volume if it makes sense for your company. Here are four […]
Today’s Ask An SEO question comes from Dean. SEO is a hot topic, but many companies don’t understand the shift to ROI. We support paid media as a quicker strategy. With that in mind, how would you suggest businesses invest in paid instead of SEO? SEO and PPC are mutually exclusive. In fact, a series […]
Today’s Ask An SEO question comes from Nick. “Which time period is most useful for content audits? Traffic changes based on Google algorithm updates and is also seasonal. Should I use a year of performance data to influence strategy? Would it be better to use smaller chunks of data?” Good question, Nick! Since every site […]
Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), where he asks: How do you distinguish between goals and KPIs? Digital marketing terminology can be confusing. Even seasoned marketers can get confused by the latest buzzwords and technical definitions. Also, don’t get me started on how major search engines […]
When I went through some of the questions SEJ received after a recent webinar, I found two of them related and similar. Today is a special two-for-one version of Ask SEO, so that means you’re in for a treat, non-Jewish readers. Here are the questions: Ines’s question: What do you do with old websites that […]
Today’s Ask An SEO question comes from Peter. “What are the risks of focusing on what competitors are doing instead of charting your own path? If all competitors are looking at each other, there is no differentiator.” Good question, Peter! And the one that comes up often. If companies focus on what their competitors and […]
Today’s Ask An SEO question comes from Robert of St. Pete. I’m a newbie and just started and am confused about Pillar Posts. If you have software, gear, and training for specific niches you want to highlight, do you need to write separate pillar posts for each category? Also, I need to have multiple cluster […]
Today’s Ask An SEO is from Kayle, who asked at a recent webinar. How do you get older consumers who aren’t computer savvy to write reviews? Some people don’t know how to leave a Google review. Consistent reviews come from consistent processes Companies with strong and consistent reviews typically create a process to ask satisfied […]
How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I […]
Today’s ‘Ask An SEO’ question comes from Bhaumik from Mumbai. “I have a question about auto-generated URLs. My company used to use various tools to generate sitemaps. By blocking the , I now create it manually. I’m currently facing an issue with more than 50 auto-generated URLs. For example, I have a page with a […]
If you have complete control over how your website looks in Google Search Properties. Sadly, it’s not, as someone recently discovered. AskAnSEO’s question today comes from Marwan, England. How do I remove transaction landing pages such as “Restaurant Branding Agency” from Google’s organic site links and instead create main pages for websites such as “Overview”, […]