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Dozens of Brokers Are Selling Pregnancy Data Post-Roe

In early 2012, the New York Times Magazine put out a cover story about Andrew Pole, a statistician working for Target who was tasked with inventing a way to identify potentially pregnant shoppers, even if those shoppers didn’t want the company to know. The rationale, Pole said, was that moms-to-be are a multi-million dollar market, […]