What is a Google Analytics session? A Google Analytics (GA) session is the length of time a user interacts with a website. A session starts when a user first visits a website. GA records the actions you take during this visit (called “hits”) as part of that session. A session ends when the user leaves […]
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are small snippets of code that track user actions and collect data. The most common example of a marketing tag is the Google tag used to […]
While Google Analytics is the most popular and widely used analytics tool, it’s not necessarily the best option for every website and situation. There are many valid reasons to seek out alternatives to Google Analytics, including: Its limited data reporting and use of data sampling Concerns over privacy and related laws Its highly technical setup […]
What is a Google Analytics Tracking ID? A Google Analytics Tracking ID is a unique identifier that Google Analytics assigns to your property (website, blog, mobile app, etc.). Google Analytics uses this ID in its tracking code to identify and collect user traffic and behavioral data for your property. Useful when you need to make […]
30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr. […]
30 second summary: Bounce rate is the percentage of single-page visits or visits where users leave your site from the starting (landing) page. This metric helps you measure the quality and relevance of your visits Exit rate is a metric that identifies the number of exits from a site and, like starts, is always equal […]
30 second summary: Google Trends Could Be A Powerful Gateway To Search Trends After Publishing Useful Content How do you spot trends and distinguish them from fads to justify investing in resources? Practical tips for discovering Google trends and applying them to your ecommerce SEO strategy A successful digital marketing strategy grows by leveraging online […]
30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are searched […]
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective […]