In a recent survey, the Pew Research Center found that “81% of the general public said the potential risks they face due to corporate data collection outweigh the benefits.” bottom. And 79% of consumers are concerned about how businesses use the data they collect. It is clear that businesses must prioritize customer trust and data […]
There is a lot of uncertainty right now, but one thing remains constant. That’s what programmatic campaigns do. Programmatic was built for the open internet, giving consumers a seamless cross-channel experience. Unmatched targeting, customizable architecture, and advanced optimization make programmatic a reliable option. Register now “The Power of Programmatic Advertising: Stay Relevant with this Trusted […]
Looking to create powerful marketing campaigns and great customer experiences? Marketers are constantly looking for new ways to get more power out of their marketing stack. The growing role of data warehouses as the authoritative source of customer data plays a key role in delivering these delightful customer experiences. In this webinar, Juan Mendoza and […]
Whether selling to businesses or consumers, buyers need access to different types of product content: emotional visual assets and objective information. This will allow you to feel the most confident when making a purchase decision. Digital asset management (DAM) and product information management (PIM) tools are required to deliver this experience. Join us for this […]
Giving marketing leaders the skills, tools, and data they need to prove ROI is like going fishing. Instead of distributing an equal amount of bait to each rod in a marketing campaign, marketing attribution divides the baits into a single line before casting it into a sea of prospects without knowing which one will produce […]
The holiday season may be over, but now is a great time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps customers create lasting memories through printed photo books, gifts and more. The company’s marketing team knows what it takes to keep customers engaged throughout their lives. Join our […]
A top priority for marketers is to increase customer email responses and lower unsubscribe rates. But to be successful, they need data that helps them personalize their messages with information about past buying behavior, inquiries, and engagement. Join Salesforce’s live webinar to hear how Manheim Auto optimized email journeys and created an instant view of […]
Customers have come to expect personalized and timely service, and marketers face the challenge of delivering these real-time, personalized experiences to meet their needs. As a result of this shift, businesses are leveraging customer-centric strategies to drive smarter engagement across the customer journey, capture revenue opportunities, and drive long-term loyalty. The truly successful companies make […]
B2B audiences are full of avid TV viewers. In the days of linear television, accurate targeting was nearly impossible (and very expensive). For B2B marketers, the TV screen was virtually off-limits. Connected TV is now on the scene, with digital roots and third-party data his providers enabling precise targeting of his B2B audience. Whether they’re […]
Python is currently very hot in the SEO industry. It is a relatively easy programming language to learn and is made available to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing search data, consider looking into R. This article covers the basics of […]
As 2022 draws to a close, marketers are being asked to focus on efficiency and “do more with less.” The most successful companies are leveraging tools like calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers can connect customer data, segment audiences faster, […]
For marketers, having their own data is only half the battle. As you consider your 2023 roadmap, understand what you can do with the customer data you own, which partners will add measurable value, and how to implement a successful data strategy is important. Register now for Lotame Accelerate: The (R)evolution of Customer Data in […]
Taking risks is part of a marketer’s job. No strategy works reliably. I like to think of myself as a calculated risk taker. I have a TSA PreCheck and monitor flight status from home so I arrive at the airport exactly an hour before my flight. . I’m going to try a new restaurant in […]
Businesses know they need engaging, scalable ways to connect with prospects and customers. That’s why we’ve invested heavily in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions fall short as needs evolve and customer expectations mature. What is needed is a […]
Third party cookies are being phased out. You’ve probably been thinking and talking about this for years. You’ve also seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is a pathway to adapting to a cookie-free future. what is not On the topic? The role search plays in collecting that valuable […]
Online purchases are booming. Over the past five years, the market has grown exponentially as a share of global retail revenue. Consumers are online and their expectations are changing. They want a personalized shopping experience tailored to their wants and needs. Brands that deliver immersive experiences through rich media (purchasable video, real-time customization, user-generated content, […]
In this detailed report, Shopper Approved explores the different forms of USC and their benefits, different tools for generating and distributing UGC, and how they work to improve your online visibility in search results. Covers what See why Google and shoppers love the reliability and authenticity of UGC. And here are some other reasons why […]
Penske Media Corporation (PMC) wanted to know what was next for their data solution due to the ambiguity about the future of cookies. PMC is a global media company serving audiences of over 30 brands including Variety, Rolling Stone and SXSW. With multiple brands at PMC, there were many data silos and marketers had no […]
A first-party data management strategy that keeps your customer’s data safe and your business thriving. what is best for you? Out-of-the-box CDP? Do you want to build your own customer data solution? There are advantages to both options. This webinar will help you narrow down the best for your business. Register Now”How to Decide to […]
I find myself answering many of the same questions from new clients about how to measure SEO. My answers usually fall into one of her two categories: Why basic boilerplate SEO metrics aren’t good KPIs and how to improve them. What (more sophisticated) metrics should be established to determine real-world business impact? In this article, […]
Most marketers work daily to understand how the market is evolving, but just one unexpected factor can change the trajectory of an entire industry. Join us for this webinar for an eye-opening discussion on how to identify consumer concerns, identify market barriers, and use consumer and market intelligence to identify potential gaps. please. Register now […]
Learn first-party data management strategies that keep your customers’ data safe and your business thriving. what is best for you? Out-of-the-box CDP? Do you want to build your own customer data solution? There are advantages to both options. This webinar will help you narrow down the best for your business. Register Now”How to Decide to […]
To maintain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can influence both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of Acquisition and Conversions to discuss how Hearst unlocks value by leveraging first-party data to drive conversions across both subscribers and e-commerce products increase. Register Now”Leverage your […]
Learn the key technical metrics for SEO and website health that you should include in your marketing KPIs, and how to demonstrate the impact of organic search and website health on broader business goals. From website traffic and click-through rates to sales attribution models, our SEO experts cover it all in this webinar. Register Now”Tracking […]
Third-party cookie tracking is gone, and the SEO industry preparation and careful preparation Obscure and posting memes on Twitter. SEO has dealt with the lack of cookie tracking since its existence. So is the end of cookies really a problem? Friends, I am here to tell you two things. Good news: This change means something […]
Effective digital transformation can accelerate the growth of organic marketing and sustain that growth despite future economic or regulatory challenges. Join Conductor search experts in an upcoming webinar to learn: The important role organic and SEO play in a company’s digital transformation. Importance and appearance of diversifying marketing activities. How to apply data-driven insights to […]
With 800 million active users worldwide, TikTok is impacting a whole new generation of social media users and consumers. This webinar describes how content and influencers can drive engagement and influence consumer behavior. Learn how to measure your competitive voice share, attract consumers and drive your business’s revenue growth. Register now and “Unleash the power […]
Many of the same concepts you’re used to from universal analytics exist in Google Analytics 4. However, GA4 has some new concepts. This article details some familiar and less familiar concepts that GA4 brings to the table. If you are new to GA4, we recommend that you first check this article to understand some of […]
Google Analytics 4 introduces three new metrics to the platform this week. Metrics will be visible across the Exploration, Segments, Audiences, Reports, and Google Analytics Data APIs. The new metrics added are: Bounce rate UTM terminology and UTM advertising content Conversion speed 1. Bounce rate Bounce rate is the percentage of sessions that did not […]
According to a new study, organizations are investing resources in improving their core web vital scores. The enterprise SEO platform BrightEdge compared the top rankings of 500 keywords from this year to the end in four markets: education, B2B technology, finance and retail. Core web vitals a year later. It’s been exactly one year since […]
There has never been a better time for web developers to approach SEO. The pace at which both new and familiar tools and resources are innovative and open options for us also demands that we catch up. Recently, as Google released algorithm updates and metric calculation changes, the requirements for performance optimization have increased. One […]