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YouTube accidental media critic


Gary Weinachuk has long been an internet celebrity and it’s hard to know which era term to use to describe him. He was one of YouTube’s earliest stars, first making videos for his father’s wine business and then about media and tech companies. Later he started his own media company. He is a self-help guru, publishing a book on how his fans do “Crush It” in his business, and doing more extreme things, “an almost evangelist-like persona.” It is adopted as “Gary Vee”. Recently, non-fungible tokens (NFTs) have proved to fit him naturally. Last year he re-entered his zeitgeist with his own NFT project and encouraged young viewers to join the club. He spends a lot of time blaming.

However, something interesting appeared accordingly. A video explaining why a young adult secretly looked at his camera and thought Vaynerchuk’s content was dangerous.Name man Nick Green, Frizz and Baby Face, Lamphun Weinerchuk’s Business Advice, Recommendations such as “Be careful” and “Do”. Georgie Taylor, a blonde, Englishman and posting with the screen name münecat, created a video to call Vaynerchuk. “Capitalist Youth Pastor” By breaking down the tendency to inflate the story of the origin of his entrepreneurship (hired by the family business) into a grand personal myth and emphasizing positivity, he suffers from challenges beyond personal control. Emphasize how weird malicious intent can be included.

Importantly, these commentators weren’t professional journalists, interested professionals, or spectators other than YouTube. They and their viewers come from the same demographics that Vainerchuk is targeting. Younger and more active in internet video and social media than traditional commentary. In other words, YouTube has created its own media critics. For example, Taylor looks into the cat’s eyeglass, grabs a beer, and provides a detailed video that’s nearly an hour long and well-structured like a “dateline” exposure. Marshalling video evidence from Vaynerchuk’s own output, she dreamed of his wealth while he used their attention to feed young people and line up his own pockets to Gen-Z and millennial audiences. I blame you for selling it.

Over the past few years, this type of commentary (an internet video figure that analyzes the output of other more popular internet video figures) has become its own small ecosystem. People who make comments often appear on each other’s channels, where they discuss the absurdity and social media culture of influential people. Their levels of seriousness vary, but in general they are trying to be interesting. Even withered takedowns like Taylor, Quip is strapped. Their commentary has become one of YouTube’s most popular genres, appearing in trendy videos such as Jimmy Fallon’s clips and James Corden’s “Carpool Karaoke.”

Perhaps this is a reassuring necessity. Even in a world where there is no gatekeeper and moderation is limited, if you have specific knowledge, you will claim itself. YouTube also has the equivalent of tabloids and trade magazines, covering fascinating online dramas and niche interests. But YouTube commentators in particular are as popular as reacting stars, creating a bizarre conflict between fame and critical honesty, and even a literal runaway in a studio infested with Los Angeles influencers. Connected. In 2019, bold influencer Jake Paul posted a video titled “Confronting Cyberbullying Kodiko” In it he tracked Cody Kolodziejzyk, a commentary YouTuber who frequently discussed his work. Paul recorded that he was ambushing his critics, complaining that everyone could be hateful instead of being visibly furious and spreading his positivity.

Kolodziejzyk and his Comedy partner Noel Miller gained popularity on YouTube with a series called “That’s Cringe,” which ridiculed Paul as well as other Internet celebrities. However, fans of Kolodziejzyk and Miller realized that as they became more prominent, they were steadily immersing themselves in the world of the media they were criticizing. Soon their mockery subject began to appear on Kolodziejzyk and Miller’s own channel, creating hit videos by performing reconciliation gestures with comedians. Fans were worried about the conflict of interests that motivated Kolodziejzyk and Miller to punch. This is a neat mirror for worrying about access-based coverage in traditional journalism.

For example, in the May 2021 episode of the Kolodziejzyk and Miller podcasts, they responded to a particularly ridiculous Tik Tok from Gary Vee. There, he urged participants to one of the self-help seminars to express their gratitude by imagining the family being shot. face. Howling while laughing, Kolodziejzyk and Miller exchanged escalating riffs About the theme (“Imagine your family being swallowed by 10,000 locusts!”); The conversation clip has become one of TikTok’s most popular posts.But soon Gary Vee himself was hit by the wind Requested to appear on a podcast.. Appearing on a T-shirt requesting “POSITIVE VIBES ONLY,” the host laughed and turned the line into a parrot at Miller’s request (“Imagine yourself swallowing a bag of nails!”).

YouTubers such as Drew Gooden and Danny Gonzalez, such as Kolodziejzyk and Miller, do more than just notify you about Ephemera on the Internet. They also reveal dubious online courses, money-making practices, and NFT hype that some of the influential celebrities on the Internet are reaching out. Although not media critics, they do not hesitate to judge what they are discussing. They cover areas of influence among young people, but are sometimes ignored by traditional media.Whether they knew or not, they started teaching them audience Media criticism and the lesson that not all popular people shout “What’s wrong, everyone?” Entering the camera has their greatest concern in mind.

As entertainers in the landscapes they create themselves, these commentators are free to define their techniques. Even if their dull style makes them less convincing, it’s hard to resent those who have become friendly to Internet celebrities. But whether or not these comedians have a future of criticism on YouTube, TikTok, and Instagram, they already have a credit card and a bank account before and now, “What’s wrong, everyone?” — Needs and wants important coverage of what it sees. The question is whether such criticism can thrive in an unstructured world. There is no need to clarify values ​​and you can always be happy under the banner of a positive atmosphere.


Source photo: Screen grab from YouTube

Adlan Jackson is a freelance writer from Kingston, Jamaica. He finally wrote about Band Beach House for music issues in magazines.



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