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Top 10 Important Website Optimization Strategies


Google officially launches 1998, 24 years ago.

Much has changed since then, but one thing remains constant. You can achieve great success online by simply focusing on the basics.

of course, foundation The 2022 base is very different from the 1998 base. Being disciplined in your approach to SEO has never been more important.

So the obvious question is: What is the focus factor? How can I improve my ranking? How can you build traffic in such a competitive environment?

This post details which factors are most important and how to optimize each.

1. Search intent

As machine learning, artificial intelligence, and deep learning continue to evolve, each will become more important in Google’s core algorithms.

Google’s ultimate goal is to understand the context of a given search query and provide results that match the user’s intent. This makes high-level keyword research and keyword selection more important than ever.

Before investing time and resources into ranking a phrase, you should check which websites are currently top in the SERPs for that phrase.

The contextual relevance of your keywords should match your search query.I have some keywords and queries Unable to rank.

For example, a user searching for “personal injury lawyer” [insert city]A series of trusted legal directories appear at the top of the SERP if you want to choose from a list of attorneys.

No individual or single company replaces these directories. In such cases, the strategy should be improved.

2. Technical SEO

The foundation of technical SEO is having a solid website architecture.

You can’t simply publish a random collection of pages and posts. An SEO-friendly site architecture guides users through your site When Make it easier for Google to crawl and index your pages.

Once you have the right architecture in place, perform a technical or SEO audit.

SEO audits are no longer a daunting task thanks to the many SEO tools available. However, it is important to know how to interpret the data provided and what to do with it.

First, you should check the following and fix any problems found:

  • Check for status code errors and fix them.
  • Check robot.txt for errors. Optimize as needed.
  • Check your site’s index in Google Search Console. Investigate and fix any problems found.
  • Fix duplicate title tags and duplicate meta descriptions.
  • Audit website content. Check your traffic stats in Google Analytics. Consider improving or removing underperforming content.
  • Fix broken links. These are the enemies of the user’s experience and also the enemies of the rankings.
  • Submit your XML sitemap to Google via Google Search Console.

3. User experience

User Experience (UX) focuses on gaining insight into users, their needs, values, capabilities, and limitations.

UX also considers business goals and objectives. UX best practices focus on improving the quality of the user experience.

according to peter mobilefactors affecting UX include:

  • You can use: Your content should be unique and meet your needs.
  • Available: Your website should be easy to use and easy to navigate.
  • desirable: Design elements and brands should evoke emotion and appreciation.
  • Searchable: Integrate design and navigation elements to help users easily find what they need.
  • Accessible: Content should be accessible to everyone. 12.7% of the population with disabilities.
  • Reliable: Your site should be trustworthy so that users can trust you.
  • valuable: Your site should provide value to your users in terms of experience and value to your company in terms of positive ROI.

Multivariate and A/B testing are the best ways to measure and improve your website users’ experience. Multivariate testing is best when considering complex changes.

You can include many different elements and test how they work together. A/B testing, on the other hand, compares two different elements of her on your site to determine which works best.

4. Mobile first

Google officially began rolling out mobile-first indexing in March 2018. Smart marketers adopted a mobile-first approach long before the official rollout.

according to google Search Central:

“Neither being mobile-friendly nor having a mobile-friendly layout is a requirement for mobile-first indexing. A page without a mobile version will work on mobile and can be used for indexing. It’s time to move from only to mobile :)”

Here are some basics for making your site mobile friendly:

  • Create sites for any device, including desktop, mobile, and tablet.
  • Always scale your images, especially when using responsive design for mobile users.
  • Use short meta titles. Easy to read on mobile devices.
  • Avoid pop-ups that cover your content and prevent visitors from getting a glimpse of what your content is about.
  • On mobile, less can be more. In a mobile-first world, longer content doesn’t necessarily translate to more traffic or better rankings.
  • Don’t use mobile as an excuse for cloaking. Users and search engines should see the same content.

5. Core Web Vitals

The Page Experience Update rolled out in July 2021 and is now incorporated into Google’s core algorithms as a ranking factor.

As the name suggests, the Core Web Vitals initiative was designed to quantify the essential metrics of a healthy website. This is consistent with Google’s commitment to providing the best user experience.

According to Google, “page content loading experience, interactivity, visual stability, and their combination are the foundation of Core Web Vitals.”

Each of these indicators:

  • It focuses on unique aspects of user experience.
  • It is measurable and quantifiable to objectively judge the results.

Tools to measure core web vitals:

  • PageSpeed ​​Insights: Measure both mobile and desktop performance and provide recommendations for improvement.
  • Lighthouse: An open-source automation tool developed by Google that helps developers improve the quality of web pages. Some features are not available in PageSpeed ​​Insights, such as SEO checks.
  • Search Console: Core Web Vitals reports are now included in GSC and show URL performance grouped by status, metric type, and URL group.

6. Schema

When you add schema markup to your web page, rich snippets – Expanded description displayed in search results.

All major search engines such as Google, Yahoo, Bing and Yandex support the use of microdata. The real value of schemas is that they can provide context to web pages and improve the search experience.

There is no evidence that adding the schema has any impact on SERPs.

Here are some of the most common uses of schemas.

If the idea of ​​adding a schema to your page sounds scary, don’t do it. Schema implementation is very simple. If you have a WordPress site, there are several. Plugin it does this for you.

7. Content marketing

is predicted to be 97 zettabytes of data will be created, retrieved, copied and consumed around the world this year.

That equates to 18.7 trillion songs every day, or 3,168 years of HD video.

The challenge of breaking through the clutter becomes exponentially more difficult over time.

To do so:

  • Create content hubs in the form of resource centers.
  • Fill our resource hub with a mix of useful, informative and fun content.
  • Create the “spokes” part related to resource hubs and reciprocal links.
  • Write and cross-link news articles related to resources.
  • spread the word. Promote news articles on social channels.
  • Hijack trending topics related to your content. Advertise on social media.
  • Use your smartphone’s camera. Images and videos generally have higher conversion rates than text alone.
  • Update old, low-traffic content.

8. Link Building

Links continue to be one of the most important ranking factors.

Over the years, Google has in particular Penguin 4.0. In that case, quality continues to trump quantity.

Here are the best link building strategies for 2022:

9. Tests and documentation changes

Manage what you measure.

Recent research We showed that less than 50% of “optimized” pages lead to more clicks. Worse, 34% of the changes resulted in fewer clicks.

Basic steps of SEO testing:

  • Identify what to test and why.
  • make a hypothesis. What do you think will happen with your change?
  • Document your tests. Make sure it can be replicated reliably.
  • Publish your changes and submit the URL for inspection via Google Search Console.
  • Run the test long enough to see if your hypothesis is correct. Document findings and other observations, including changes made by competitors that may affect results.
  • Take appropriate action based on the test results.

This process can be easily performed and documented using a spreadsheet.

10. KPI tracking and analysis

According to Roger Monti, here are the 9 most important SEO KPIs to consider.

  • Customer lifetime value (CLV).
  • content efficiency.
  • Average engagement time.
  • A conversion goal with a percentage-based metric.
  • Accurate search visibility.
  • Brand visibility in search.
  • New users and returning users.
  • Average time on site.
  • Revenue per thousand (RPM) and average position.

The thing to remember about these KPIs is that they are dependent. your goals and objectives. Some may apply to your situation, some may not.

Consider this a good starting point for determining how to best measure the success of your campaign.

Conclusion

Since the Internet has no expiration date, a huge amount of information and disinformation is provided daily with various search queries.

If you’re not careful, implementing bad or outdated advice can lead to disastrous consequences.

Do yourself a favor and focus on these 10 essentials. Doing so will ensure long-term success.

Other resources:


Featured image: Rawpixel.com/Shutterstock





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