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Content marketing SEO Software

7 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power of one of Google’s most […]

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Google SEO SEO Software

New Snake Oil for Google SEO?

Google search advocate John Mueller says that SEO advice that mentions “link juice” is unreliable. Is that so? I wondered about the context and wondered if that was true.there is different opinions. After Barry Schwartz shared the news on LinkedIn, a lively discussion ensued.Even Moz and SparkToro founder Rand Fishkin commented: Maybe we should all […]

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SEO Software

Get insights for 2023 with this SEO prediction template

Even during boom times, marketing budgets are divided among different teams, channels, and initiatives. As we move into 2023, a volatile economy is likely to constrain many budgets and headcounts well below optimal levels, making it imperative for marketers that their specialties get their fair share of resources. It is especially important to articulate a […]

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SEJ Show SEO Software

SEJ’s Ben Steele on SEO Today [Podcast]

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the next year? What are your biggest threats and challenges? SEJ’s Ben Steele joined the SEJ Show to discuss findings from SEJ’s Second Annual State of SEO Study. The research includes emerging trends in the world of SEO to help […]

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Local Search Software

7 Ways To Improve Local SEO & Attract New Business

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google uses to show the map pack differs from the main organic algorithms. In this article, I’ll be taking you through the ways you can win […]

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Content Creation SEO Software

How to write a good SEO title

The title is the reader’s first point of contact on the search engine results page (SERP) for your brand or site. But how important is it for SEO? We always know that title optimization is essential, but it’s not the only one. For example, SEO titles can be gateways to potentially higher click-through rates, helping […]

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On-page SEO Software

A Beginner’s Guide to SEO Meta Tags

A meta tag is part of a website’s HTML code. They help search engines understand information about your website. And it affects how your website appears in search results. Meta tags also tell the browser how to display the website on your device. This means that you can ensure that your website displays correctly for […]

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On-page SEO Software

What is an H1 tag? SEO Importance and Best Practices

What is an H1 tag? H1 tags are HTML headings used to mark up the subject of a web page. In the web page code, the H1 text is You can see that it is surrounded by tags. Here’s an example of the HTML code for a blog post and the H1 tag for a […]

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keyword strategy SEO SEO mistakes Software

Are These SEO Newbie Mistakes Costing Your Search Rankings?

30 second summary: SEO is becoming an important practice area for companies to increase their visibility. From optimizing your website with the wrong keywords to putting too many keywords in your meta keyword tags and creating lots of similar doorway pages. We have listed the most common SEO mistakes to avoid and prepare for the […]

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MarTech Intelligence Reports Platforms SEO Software

Choosing an SEO Platform

Enterprise SEO is increasingly complex and time consuming, with thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize. With an enterprise SEO platform, you can increase efficiency and productivity while reducing the time and errors involved in managing your organic search campaigns. Ready to help […]

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Software What is SEO

9 SEO Best Practices to Improve Your Organic Traffic

There are hundreds of things you can do to get higher Google rankings. But it’s important to get the basics down first. In other words: You want to make sure that your site follows current SEO best practices. That’s the foundation. What Are SEO Best Practices? SEO best practices are tasks designed to help improve […]

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Content SEO Software

How to reliably predict SEO success before publishing content

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings, […]

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On-page SEO SEO SEO Strategy Software Sponsored Posts

10 Image SEO Tips to Create a Website Your Users Love

Scanning on pages with lots of images See how well you’re doing with WebCEO’s speed optimization tools. WebCEO Screenshots, November 2022 Pay special attention to the Cumulative Layout Shift metric. This is another Google ranking factor that is also influenced by images. If you want to lower CLS, Avoid drastic layout changes in terms of […]

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On-page SEO Software

How often should on-page SEO be updated?

SEO is fickle when it comes to results, both in terms of what works, how fast you can expect results, and how long it takes to get to the next algorithm update. For all the important and often urgent optimizations we perform, it can be difficult to tell when we’re done (or well enough) and […]

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Careers Content SEO Software Webinar

How to Hire Top SEO and Content Marketing Talent in 2023

Do you have plans to expand your SEO and content marketing teams in 2023? If 3 in 4 employers report difficulty finding the talent they need, don’t worry. We will help you secure the qualified candidates you are looking for. So how can you rethink your hiring strategy to attract, hire, and retain top SEO […]

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content strategy Digital Strategy SEO Strategy Software

How to balance your SEO and B2B marketing goals

Despite the benefits of matching strategies, from what I’ve observed with clients and partners, marketing and SEO managers don’t always have the same goals when it comes to promoting content. SEO professionals are often striving to hit key performance indicators (KPIs) on time, but success depends on the marketing team’s performance. Marketing, on the other […]

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Enterprise SEO Link Building On-page SEO SEO SEO Strategy Software Sponsored Posts technical seo Tools

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true advantage? It’s time to move past the tools that your competitors are using. Stop using […]

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Enterprise SEO Local Search Software

5 Enterprise Local SEO Challenges and How to Solve Them

Local SEO can be difficult for corporate brands. Because that means understanding how to perform “national” SEO, Google Business Profiles, and learning how Google handles preferred search queries in different markets. This means that local SEO presents a myriad of challenges for enterprise search marketers. So what are the most common challenges in enterprise local […]

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agency strategy client relationship management client servicing tips Industry SEO SEO client management Software

How long does it take for SEO to show results?

30 second summary: The only way to determine a timeframe is to determine the client’s goals and flesh out a number of “what ifs” before committing. There are a lot of “if and when” things that need to be clarified with the client before giving a time estimate. Factors that can affect how long SEO […]

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SEO Software technical seo

What is a canonical URL SEO guide

The phrase “canonical tags” comes up a lot in SEO discussions, and it’s even more likely when you’re working with cross-functional partners like engineering and analytics. At first glance, it can seem a little intimidating, especially if you’re new to the SEO space. But good news. In this guide, we’ll dive into what canonical tags […]

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Google Search Engine Optimization Software

Google says H1 and header font sizes don’t matter for SEO

Google’s John Mueller said that the size of the header tag (H1, H2, etc.) is irrelevant for SEO and ranking purposes. John said it might be important for users and conversions, but it might be important for SEO. John was asked, “Does Google see huge headline font sizes as a sign of ‘overkill’ and reduce […]

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advanced SEO automated content Backlinks content and SEO SEO Software

Are these alternative SEO techniques the key to ranking success?

With algorithm updates rolling out more regularly, staying at the top of Google’s search engine results pages (SERPs) has never been more difficult. Gone are the days of directory signups, exact match domains, and keyword stuffing. SEO practitioners must do whatever they can to outperform their competitors. Sure, you can get more work done, hire […]

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Ecommerce Software

The Definitive Guide to Ecommerce SEO

What Is Ecommerce SEO? Ecommerce SEO is the practice of improving organic rankings for online stores. Common tasks associated with ecommerce SEO include optimizing product and category pages, fixing website architecture issues, and link building. Why Is SEO Important for Ecommerce Sites? It’s simple: ranking at the top of Google for product keywords your customers […]

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SEO Split Testing Software

How to Come Up with New Ideas for SEO Tests

Do you want to generate ideas for SEO tests to prove positive ROI and improve your bottom line? SEO testing is the discipline of evaluating and, crucially, validating SEO theories and experiments. In this article, we explore the concept and how you can come up with ideas to test, helping you generate positive, measurable, and […]

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Enterprise SEO Local Search Software

5 Enterprise Local SEO Challenges and How to Solve Them

Local SEO can be difficult for corporate brands. Because that means understanding how to perform “national” SEO, Google Business Profiles, and learning how Google handles preferred search queries in different markets. This means that local SEO presents a myriad of challenges for enterprise search marketers. So what are the most common challenges in enterprise local […]

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On-page SEO Software technical seo

What You Need To Know For SEO

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe the page using syntax that Google understands. And when it comes to SEO, more often than not, best practices […]

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Professional Development SEO Software

13 essential SEO skills you need to succeed

What is your greatest skill in SEO? if you believe this tweetthis is Patience. Patience is a great answer, but I would never say you have the “best” SEO skills. why? Successful SEO requires a variety of hard skills (what you can learn and teach) and soft skills (how you work and how you interact […]

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Ecommerce Software

Etsy SEO: An 8-Step Guide

You’ve already got a stellar product or service and great visuals to show them off. So why are you not getting noticed on Etsy? Maybe you need better SEO (search engine optimization). Etsy SEO is the process of improving your Etsy shop’s visibility to compete with the other sellers on the platform and get more […]

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SEO Software Sponsored White Papers & Webinars

An SEO guide to fixing keyword cannibalism

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can be a problem for your website if you have multiple pages competing for the same keyword and one or more pages are performing poorly. If you’re worried that your website is undergoing harmful keyword cannibalization, don’t panic. Join […]

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News SEO Software

Google on Alt Text SEO & Accessibility

Google’s John Mueller and Lizzi Sassman discuss creating alt text for images that works well for people using screen readers, what to do with decorative images, and creating alt text that balances SEO and accessibility It briefly touches on how difficult it is to Is alt text for accessibility and SEO? According to the official […]

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Ecommerce ecommerce SEO ecommerce strategy holiday season SEO Software

Ecommerce SEO guide for the 2022 holiday season

30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue which surpasses the $205 billion benchmark from 2021 If you found yourself Googling “ideas to boost ecommerce holiday season revenue” we have answers for you! […]

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account management agency strategy Industry SEO SEO client management Software

How to manage SEO client expectations

30 second summary: SEO costs money, but there are no specific guarantees regarding rankings or traffic.No wonder many business owners are confused All SEO clients are different. Before formulating a relationship management strategy with each, it’s important to understand your previous experience with SEO. Knowing new leads and their decision makers helps position services in […]

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SEO Software Sponsored Content

Link building services to scale up your SEO efforts

Link building is essential. Although Google has made many advances in machine learning and content understanding, links remain a key factor in how Google ranks his website. We understand that Google does not want you to actively create links. They want you to create quality content. Whether you’re a well-known brand or a local SMB, […]

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SEO Split Testing Software

SEO Split Test Results: Adding Dates to Titles Helps SEO

Before you start: What do you know about SEO split testing? If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, we recommend starting here or requesting a demo. Is the report the same as the news you see from Google? We added the date to the title of the […]

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Local Search SEO Software

7 Tips to Improve Your Local SEO Reports

One area where many agencies are generally lacking, especially in local SEO, is reporting. Unlike large or international companies with C-level executives and shareholders, many local companies only care about getting people to their doors. So by simplifying our approach and focusing on reporting only relevant data, agencies can better serve local businesses and build […]

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SEO Software

SEO Trends, Organic Growth, and Personal Branding by Craig Campbell

The search game does more than just optimizing your site for Google. Digital marketers are under pressure to deliver results and often conflict over which marketing channels to prioritize or add to the mix. “You don’t have to focus on one way to get traffic.” This is Craig Campbell’s advice.Known for his SEO expert from […]

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Agency Marketing SEO SEO Strategy Software Sponsored Posts

4 SEO Experts Share Key Actions to Increase Client Satisfaction

So, as Sandford advises, you need to be proactive in communicating both the opportunities and the downsides. According to him, you should do the following: Please report issues in a timely manner.Flagging a potential problem in the right time frame before it happens shows you’re on track. If you see problems somewhere in the future, […]

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Local SEO Software

The Beginner’s Guide to Local SEO

What Is Local SEO? Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness.  Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally relevant content. Any business that has a physical location or serves a geographic area can benefit from local SEO.  Here’s […]

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Google SEO SEO Software

Technical SEO Test: How Googlebot Handles iframes

Earlier this year at SMX Advanced, we announced the results of our Peak Ace test lab. These tests reveal some technical implementation points and how Googlebot deals with them. One of my favorite tests looked at Google’s indexing of iFrame URLs and their content. In his SMX Advanced presentation of mine, I touched on various […]

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SEO Split Testing Software

SEO Split Test Results: Remove FAQ Schema

Before you start: If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, it’s a good place to start. here Or request a demo of SplitSignal. beginning, I asked my Twitter followers Vote: Please follow us twitter vote next time The majority of followers were correct this time, so read […]

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SEO Split Testing Software

Myths about SEO – Almost every SEO expert got it wrong 10 times

Combined with over a century of SEO experience, we just didn’t get it right!Run an SEO test with the tool SplitSignal to determine which changes are worth keeping and which shots in the dark didn’t work. But to make it more fun and helpful for our readers, we also invite our communities on LinkedIn, Twitter, […]

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Content marketing SEO Software

5 Massive SEO and Content Shifts You Must Master Right Now

Google’s interest in optimizing for users never goes away. As such, ongoing updates are always aimed at both his SEO and content best practices. These range from core algorithm changes to new features and products. For example, this includes changing his SERP format and new ranking signals to avoid low quality content to better understand […]

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Esports Esports SEO gaming industry Industry SEO Software

Why esports organizations are losing business due to lack of SEO

SEO has become the standard for many marketing tactics in myriad industries, but has anyone stepped outside the gaming or esports industry? However, there are elements that are not important. In the latest edition of the Gamactica Podcast, we had the opportunity to speak with CEO Michael Ashford about the lack of SEO or Esports […]

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Ecommerce SEO Software Webinar

Real World SEO – How People Search, Shop and Buy Online

You created content to help real shoppers find your store, but do you know if your efforts are paying off? Is your expensive, time-consuming, lengthy content and link building generating conversions and generating sales? Most content doesn’t drive conversions because it doesn’t address how people search, their buying questions, or what motivates real people to […]

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cost of SEO Industry SEO SEO Strategy Software talent acquisition

In-house SEO vs outsourced agency talent: who wins the debate?

30 second summary: SEO involves many tasks, processes and techniques that are difficult to master and manage. Investing in an in-house team has many benefits, including better management of professional talent development, performance, productivity, brand and process alignment. However, outsourcing to an SEO agency may not offer the above benefits, but it can save your […]

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Software Tactics & Troubleshooting

How to Create an Effective SEO Strategy in 8 Steps (+ Template)

An SEO strategy is an action plan designed to help improve a website’s rankings and increase organic search traffic.  It’s a detailed to-do list that will help you focus on the things that bring in more traffic and revenue from SEO. In this post, we’ll show you exactly how to create and execute an effective […]

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SEO Split Testing Software

SEO split testing and analysis of FAQPage structured data (for myself)

With SEO A/B testing or split testing, you can validate almost any SEO change and optimization before implementing it on your website. for example: Optimizing content elements such as headings Optimizing SERP snippets with page titles and meta descriptions Add content Add structured data Effects of client-side rendered content and server-side rendered content Web Vitals […]

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by CMS/Platform Software

Advanced SEO Tasks When Using Wix

Regardless of CMS, what makes a website great is the work content creators and SEOs (and beyond) do to help it succeed. However, every CMS has its own idiosyncrasies. When working with clients on Wix sites, knowing what’s on offer and how to navigate the platform makes all the difference. Let’s take a look at […]

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Ecommerce SEO Software

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers. Add to this the fact that advertising costs are reaching the realm […]

Categories
SEO Split Testing Software

Will adding emojis to my meta description improve my SEO?

Before you start: If you’re unfamiliar with the principles of statistical SEO split testing and how SplitSignal works, it’s a good place to start. here Or request a demo of SplitSignal. beginning, I asked my Twitter followers Vote: twitter poll results Here’s what other SEO experts have to share about this test: Victor Valentine RomoSEO […]