You know that SEO (Search Engine Optimization) is an organic way to drive traffic to your brand’s website.
What you don’t know is how to make SEO traffic generation work for your brand without wasting your budget. Correction: You still don’t know how.
We explain the process in an easy-to-understand manner and with the help of an SEO checker on the page, we can help direct the relevant traffic to your website without spending all a cent.
How does SEO generate traffic?
Generating SEO traffic works by helping search engines understand what your website is about. It makes it easier to put your site in a SERP (Search Engine Results Page) in front of an interested audience.
Larry Page, co-founder of Google, once described the perfect search engine as “understanding exactly what you mean and returning exactly what you want.”
It’s easy? Not exactly.
Factors such as the site’s architecture, useful content, and targeting the right keywords all play a key role in communicating with search engines and help you understand what your site offers.
Other SEO signals, such as site speed and great user experience on all platforms, are important to Google and important to you.
But making your site as user-friendly, fresh, and useful as possible is the way to get Google’s attention. Doing this will allow you to attract more organic traffic.
Let’s disassemble it a little more together.
It’s more than possible to generate free site traffic without social media via SEO. SEO is a time-consuming process, but if you are patient, it can lead to many long-term ROIs.
Yes, Google has hundreds of ranking elements and there are multiple variations on the algorithm.
Does that mean you need to know all the ranking factors to be successful? No!
Instead, you can focus on three parts of your online visibility to direct your target audience to your website. These three factors are:
- SEO on page
- Off-page SEO
- Technical SEO
With this in mind, you can scale your search engine results page with a patient and flexible strategy.
Including each of these three types of SEO in your digital marketing strategy will help you select as many checkboxes as possible in Google’s list.
How can SEO on a page generate traffic?
SEO on a page is basically the process of optimizing your website’s pages and making them user-friendly. You can guess some of the elements that make up SEO on your page, such as high quality and relevant content.
However, no one actually reads every page of your website to determine its rank.
Instead, Google needs to make the content easier to read and understand. You can do this by using keywords in the right way through your content to help Google understand what you are writing.
Part of doing this is to use relevant headers to split the content, add value through images, and use markup to help search engine crawlers understand the content. Includes doing.
Other elements on the page to optimize:
- Internal link
- Title tag
- Clean html
- Image size
- Mobile usability
Of course, that’s not all. However, you don’t have to be Larry Page to learn SEO on your site’s pages.
How Does Off-Page SEO Generate Traffic?
As the name implies, off-page SEO includes actions that contribute to the rank of your website through someone else’s site.
It’s true that social media impacts off-page SEO. But like backlinks, there are other ways you can take advantage of it.
Webmaster Trend Analyst John Mueller said that link building Google SearchCentral SEO Hangouts However, he emphasized that relevant, high-quality links are really important.
On-page SEO checkers provide a working way to get backlinks that direct the right audience to your website at the right time. We’ll talk about this again later.
What is Technical SEO? How do you generate traffic?
Technical SEO describes the actions you take to improve the indexability and crawlability of your website.
SEO on the page deals more with the user side of making the website easier to understand, while technical SEO makes it easier for crawlers to understand.
You may have heard the term “core web vitals”. This is a series of tests that measure:
- Site load time
- If your site visually shifts after loading / on loading
- The time it takes for an element to load on your website after user interaction
These metrics above, along with other metrics (ie page speed and site architecture), can have a significant impact on your website’s technical SEO.
If the health of your site is shaken, search engines may put you on top of SERP. As a result, online visibility and traffic increase.
What is an SEO checker on the page?
On-page SEO checkers are one of many free tools for increasing website traffic in your Semrush suite. Instead of throwing darts in the dark to randomly optimize existing content, you can use this tool to collect solid SEO suggestions based on real-time data.
A report from this SEO checklist tool can show you:
- SEO ideas on the page
- Semantically related words to include on the page
- Target content length and readability
- Backlink outlook
- Ideas for improving technical SEO
Our crawlers scrutinize SERPs to find the top 10 competitors for your target keywords and learn from their strategies.
On Page SEO Checker can also crawl the entire website to counter cannibalism of keywords and check items in progress.
It’s hard to know which aspect of SEO to start with. To help you choose, this tool suggests priorities for what you should focus on first.
With Trello’s integration, your entire team can keep going and stay on the same page.
You can choose to consider ways to improve organic traffic on a page-by-page or SEO idea-by-page basis. It’s your preference — either route can help you reach out to interested website visitors.
How to find SEO ideas with the SEO checker on the page
Just look for the SEO checker on the page and you’ll find enough SEO ideas to keep you busy for weeks. All these suggestions[最適化のアイデア]You can check it from the tab.
This type of SEO idea tells you if you’re optimizing the right keywords for your target landing page.
For example, imagine optimizing a particular web page for the term “Google ads”. This page is ranked in the 101st position of the term.
Cup plot twist:
On the page, the SEO checker will crawl your site and detect that there is another page ranked 55th. Pages ranked 55th are more likely to move up than other pages, so it makes more sense to optimize them.
You can also find out about the issue of cannibalism in keywords in the Strategic Ideas section of the Optimization Ideas report.
Simply put, cannibalism of keywords is when multiple pages of your website target the same keyword. It leads to content conflicts over who gets a better position for the targeted keywords. And here Google is a referee (also known as you).
SERP feature ideas
The SERP feature enhances search results and makes it easier for searchers to find the answer they are looking for. You’re probably aware of the snippet of interest.
These coveted spots occupy a significant portion of web real estate and can occupy the first position in SERP without having to rank for the first result.
The SERP feature Ideas section will help you find the best way to steal these spots based on the data of the top 10 rivals.
This section also describes the opportunity to add a bit of markup to your page to increase your chances of gaining the SERP feature of your review.
Google’s algorithms are very clever, and you can better understand your content by including terms related to your targeted keywords. These related phrases are called semantically related keywords.
To help you create your semantic strategy, the SEO checker on your page has a Semantic Ideas section that compares your content to the content of your top 10 rivals. Examine the top results of your targeted keywords, then look for keywords that are semantically relevant in your competitors’ content.
Click View Detailed Analysis to see how many times your rivals have used these related terms and how many times they have used them on your target page.
You can see more organic traffic by weaving these into your target page.
User experience ideas
User experience (UX) is becoming more and more important to Google. That makes sense: if your website is awkward to use, Google doesn’t want to promote it.
[最適化のアイデア]Of tabs[ユーザーエクスペリエンスのアイデア]In the section, we will look at three indicators:
- Page load time (3 seconds or less)
- Bounce rate
- Time spent on web pages
These tests are not exaggerated guesses. The SEO checker on the page integrates with Google Analytics so you can get accurate SEO suggestions. If the crawler sees pages with high load times and bounce rates, we recommend optimizing these pages to improve the user experience.
Most of the suggestions for this tool deal with optimizations on the page.
But why stop there?
The Backlink Ideas section explores content competitors based on targeted keywords and landing pages.
Then track the existing backlinks of your rivals. It refers to domains that may provide appropriate outreach strategies and links to content.
Click View Detailed Analysis to see which reference domains are linked to the top 10 competitors. It also shows what is already linked to the target landing page.
Technical SEO ideas
You can create the most informative content, but if Google crawlers don’t have access to it, no one can find it.
If you have already performed a site audit,[技術的なSEOのアイデア]The section shows issues that could prevent Google from accessing the page. By fixing them, people can find the content you worked hard on and turn it into a viable lead.
The Content Ideas section provides a check on the next page.
- Keyword abuse
- Use target keywords where appropriate (H1, metatitle, etc.)
- If your content is long enough compared to your rivals
- If Google decides to change your meta tag from what you wrote
- Whether a web page can benefit from including video
These are all very simple SEO ideas and can have a big impact on your website’s SERP location. That said, it can be a long to-do list, and SEO checkers on the page are happy to track it.
Like some other sections, Content Ideas also compare the landing page you’re targeting with its top rivals and show you where you can improve your content.
You can view the details of the breakdown by clicking the “View detailed analysis” link. A report with more data is displayed.
Final Thoughts on SEO’s Generation of Organic Traffic
You may have arrived at this blog without the idea of a single SEO. Now you should have a long list of them. Knocking off each suggestion will bring you closer to the top of SERPs and the eyes of future viewers.
Best of all, SEO can be a good ROI, especially if you’re trying to do it yourself.
You can use the on-page SEO checker to provide on-page, off-page, and technical SEO ideas. It tracks your achievements and the results of your efforts.
With your free Semrush account, you can collect up to 10 different keyword ideas. If you need more ideas, consider signing up for a 7-day free trial of your extended subscription.
Use these suggestions to see how much traffic SEO brings to your site without using social media or running out of budget.