In general, we don’t recommend writing page titles in multiple languages. However, Google has a way to handle them when they are encountered.
Algorithm updates are being rolled out, especially for multilingual page titles.
Here are the changes and their impact on search results:
Google Multilingual Title Algorithm Update
Google’s algorithm updates are designed to identify pages whose titles contain a different language than the main content and process them differently than before.
Instead of displaying the page title in search results as it is written, Google will rewrite the page title in the language used in the main content.
This means that if you have multiple languages or scripts, you can 100% expect the page title to be rewritten.
As Google states in a blog post, this change is based on best practices for language consistency throughout the document.
“This week we introduced an improvement in the algorithm that identifies documents whose title element is written in a different language or script than the content, and selects a title that is similar to the document’s language and script. This is the title of the document. Is based on the general principle that it must be written in the language or script of its main content. This is one of the reasons why it can go beyond the title element of the title of a web result. “
This update also applies to transliterated titles. This is when the content is written from one language to another script or another language that uses the alphabet.
The title contains only one language, but if it is not the same as the language used in the main content, it will be rewritten.
Google shows examples of page titles for songs written in Hindi but transliterated to use Latin letters instead of the Hindi native Devanagari.
Image credit: Screenshot of developers.google.com/search/blog in June 2022.We recommend that you use a title that matches the language and script of the main content of the page.
sauce: Google
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