Netflix plans to deploy A cheaper, ad-supported subscription hierarchy In the near future, whatever the success of HBO’s equivalent tier, Streamer will be the winner.
In a recent survey conducted by insider (Opens in a new tab)28% HBO Max-Subscription respondents said they are currently signing up for a subscription tier supported by platform ads. Released in June last year..
For $ 9.99 per month (about £ 8 / AU $ 14), ad-supported versions of HBO Max subscribers have access to the same library of movies and TV shows as the standard tier ($ 14.99 per month). Ability to download content for offline viewing and stream with higher quality than 1080p.
The Insider survey surveyed 1,600 adults in the United States, so the findings are far from definitive. However, that stunning 28% figure is likely to show a national trend, streaming service subscribers are ready, and accept cheaper ad support subscribers when the opportunity arises. It supports the growth of the industry, which is ready.
This data is from the streaming service Recent subscriber losses..
“We’ve removed a large customer segment from the table. People like this:” Hey, Netflix is too expensive for me and I don’t care about advertising, “Netflix co-CEO Sarandos recently said. Admitted when asked about the company’s decision. “We’re adding an ad layer. As you know today, we’re not adding ads to Netflix. We’re adding an ad layer for people who say,” Hey, I’m. ” I want a cheaper price, so I look at the ad. “
Like HBO Max, Netflix plans to introduce this ad support layer for customers who are willing to pay a lower monthly fee at the expense of ad-free viewing. This hierarchy is completely optional and will not show ads to existing subscribers’ Netflix accounts.
The cost of Netflix’s ad support subscription hierarchy and the parameters that this more affordable package could have on content availability aren’t yet clear, but HBO’s model provides a useful blueprint (prospects). And to Netflix itself).
We’re also in the dark when this new Netflix tier goes on sale. Co-CEO Reed Hastings has signaled the possibility of the end of the year and told investors “we’re trying to figure it out next year or two,” but no specific details have yet been revealed. ..
Details will be announced as soon as they are available, but in the meantime, please read the breakdown of why we consider optional advertising to be really good for the health of Netflix and its content offerings.
Watch the video here: HBO Max shows the future Netflix is looking forward to