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Commerce Google Shopping Software

Google Merchant Center auto-tagging is now supported for all shopping experiences


Google now supports automatic tagging within the Google Merchant Center for all free listings and free local listing experiences across Google Search and Properties. Earlier, when Google announced support for automatic tagging of free lists earlier this year, it was only for the Google Shopping tab.

publication. Google posted this announcement Here “You can now use auto-tagging to view conversions for all free listings and free local listing experiences on Google. Previously, auto-tagging was[ショッピング]Only available in the list of tabs. When used in conjunction with web analytics tools, you can use conversion data to see the effectiveness of your listings. “

What is automatic tagging? Automatic tagging is a feature of Google Merchant Center that, apart from other conversion types, helps you track conversions from your website’s free product list and free local product list in all browsers. It also helps split the performance of third-party web analytics tools such as Google Analytics into a free list and a free local list from all of Google’s organic traffic.

When you use automatic tagging with web analytics tools, you can see how effective free lists and free local lists are for important customer activities (such as purchases). With automatic tagging turned on in the Merchant Center, you can:

  • Track conversions from your website’s free list and free local product list in all browsers (apart from other conversion types).
  • Split the performance of third-party web analytics tools such as Google Analytics into a free list and a free local list from all of Google’s organic traffic.

How to use. When a searcher clicks on a free product list and a free local product list in Google Search, automatic tagging adds a parameter called “Result ID” to the URL. For example, if someone clicks on the free list on www.example.com, the final URL will be something like www.example.com/?srsltid=123xyz.

The result ID is created at the time of the impression. If the user clicks on the same free list or free local list again, the same result ID will be used. It is then tracked by analytics tools for more detailed analytics, such as conversion and purchase tracking.

How to turn it on. Automatic tagging can be enabled by the administrator at the Merchant Center account level. According to Google, this feature is not enabled by default. To turn it on, follow these steps:

  1. Sign in Merchant Center Account..
  2. In your Merchant Center account, click the gear icon in the tool icon,[設定]Under[変換設定]Click.
  3. Toggle the auto-tagging button to “on”.

Why do you care? Better tracking and attribution is what every search marketer wants, and automatic tagging in Merchant Center provides free product listings and free local product listings within Google Merchant Center across all Google experiences. It is also useful for tracking.

You can then use this data to decide whether to change product inventory decisions, marketing budgets, and strategies.


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About the author

Barry Schwartz is a search engine land contributor editor and member of the SMX event programming team.He owns Rusty Brick, New York-based web consulting company.He runs again Search engine round table, A popular search blog on very advanced SEM topics.You can follow Barry Here on twitter..



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