The European Union (EU) has given final approval to two groundbreaking legislation aimed at curbing the power of the world’s largest technology companies.
The first to come into force is the Digital Markets Act (DMA). It is designed to prevent so-called “gatekeepers” from exploiting their dominant position to squeeze competitors out of markets such as search. browser, Messaging When Email.. These new rules will apply from the beginning of 2023.
The Digital Services Act (DSA), on the other hand, aims to limit the spread of illegal content and disinformation on digital platforms, in addition to outlawing certain operations. advertisement training. The conditions of DSA will come into effect about one year later.
Both proposals passed their respective votes with the overwhelming majority of support.
Big tech new rules
The two new laws attempt to address these various and complex issues by imposing some additional rules on Google, Apple, Meta, Amazon, Microsoft and more.
For example, under the DSA, digital service providers are obliged to take new steps to quickly identify and remove illegal content and enable online marketplace traders to implement new checks.
In addition, platforms that rely on AI-powered feeds to provide content to users are required to expose algorithms for third-party inspection and provide further insight into content moderation techniques.
DMA, on the other hand, provides users with a way to prevent gatekeepers from ranking their products higher in search results and preventing users from uninstalling preloaded applications, as well as an easy way to switch to alternative services. Includes obligations to do.
The law also requires a level of interoperability between messaging services. This can have a significant impact on WhatsApp, Messenger, etc. owned and operated by Meta.
“For too long, tech giants have benefited from the lack of rules. The digital world has evolved into the Wild West, with the biggest and strongest rules set, but the town has new security. There are officials, “said Christel Shaldemose, a DSA reporter.
“This strengthens the rules and rights. We are opening up a black box of algorithms so that we can properly see the money-making machines behind these social platforms.”
A similarly bullish message was shared by DMA reporter Andreas Scwab.
“We no longer accept the” financially strongest survivor. ” The purpose of the Digital Single Market is for Europe to win not only the largest companies, but the best. ”
Whether these new rules work well or can be implemented effectively is another matter. Some people believe that DMA does almost nothing to prevent gatekeepers Abuse the default force, for example. Technology giants could be fined up to 20% of global sales for repeated non-compliance, but history is willing to hit the balance sheet several times. is showing.
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