Contents of the newsletter
A content newsletter is a newsletter that provides 100% pure value.
The value can be in the form of a handful of hints. Or links to useful resources. Or a personal story.
The exact type of value does not matter. As long as you don’t throw anything away, all is well.
In fact newsletters of pure value are so rare that your subscribers will love you for them.
For example, some time ago I sent out this newsletter:
(A few tips on copywriting.)
And dozens of people responded to my email to say thank you.
Here is the template:
An intriguing thematic line
Use a topic that will make someone interested in what is in your message.
For example, I used the topic “How I got 45.5% more traffic (in 7 days)” for one of my newsletters. And this letter received 32.3% openness.
A bold discovery
Start your newsletter with something SUPER convincing.
This way, you immediately hook your reader.
Personally, I like to start with a mini-story.
But you can also use a simple introduction that shows what’s next.
It works anyway.
Valuable content
Now it’s time to deliver the goods.
If you don’t know what to write here, I recommend going with a list of 3-5 effective tips that people can take advantage of on this day.
Otherwise, you can teach your subscribers an important lesson in the form of a story.
Or find links to content that will help your reader achieve a certain result, for example, from this newsletter Ramit Sethi.
CTA
No, you do not publish anything in your newsletter.
But that doesn’t mean you have to miss your call to action.
Thus:
How can you use CTA if your email has 100% value?
Well, when I send a story to subscribers, I use a CTA that asks people to respond or accept.
Or let’s say you just sent out a list of links to Paleo breakfast recipes.
Your CTA may be trying one of the recipes this week.
The type of CTA you use is not so important.
The main thing is to always include CTA in your newsletters.
So when you do something, your subscribers are not taken by surprise.