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Content marketing SEO Software

7 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights. Learn new ways to unlock the power of one of Google’s most […]

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Google Algorithm Updates Google SEO SEO Software

Google publishes more noteworthy ranking system documentation

Google has published a new help document explaining the more “notable” ranking system that Google has rolled out over the years. These are both current and obsolete in Google Search.the name of the document is A Guide to the Google Search Ranking System. Uses a ranking system. The documentation indicates that these are the ranking […]

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SEO Software

Are Domain Names a Ranking Factor on Google?

Remember the early days of the Internet? You can chat with your friends all day long on AOL Messenger while playing solitaire on Yahoo Games. And then your mom picked up the phone to call and you were kicked off the web. Back then, if you were shopping, chances were good that you were shopping […]

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Google SEO SEO Software

New Spam Policy Added to Google Search: Policy Evasion

Google today added a new spam policy to its Search Spam Policy. The new spam policy is named “Policy Evasion.” This means that Google may take action against your content, site or account if we find a way to circumvent current anti-spam measures. new policy. Google has posted new policies over hereit reads: “Intended to […]

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Marketing Analytics SEO Software

12 Reasons Your Website Can Have A High Bounce Rate

“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have even asked yourself. Heck, it could be the question that brought you to this article. Whatever brought you here, rest assured: There is no “perfect” […]

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Leadership and Management PPC SEO Software

How to win client and employee satisfaction

Agencies often fall into the trap of thinking that clients will be satisfied if they invest more in marketing. Similarly, if you focus on your company culture and try to do the right thing, I think your employees are happy. But are those things really true? Our agency uses two simple metrics to collect objective […]

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SEO Software technical seo

Top 10 Important Website Optimization Strategies

Google officially launches 1998, 24 years ago. Much has changed since then, but one thing remains constant. You can achieve great success online by simply focusing on the basics. of course, foundation The 2022 base is very different from the 1998 base. Being disciplined in your approach to SEO has never been more important. So […]

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Google SEO SEO Software

New Snake Oil for Google SEO?

Google search advocate John Mueller says that SEO advice that mentions “link juice” is unreliable. Is that so? I wondered about the context and wondered if that was true.there is different opinions. After Barry Schwartz shared the news on LinkedIn, a lively discussion ensued.Even Moz and SparkToro founder Rand Fishkin commented: Maybe we should all […]

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Marketing Analytics SEO Software

Is using Google Analytics a search ranking factor?

Google Analytics (GA) is a powerful tool that allows website owners to learn how users interact with their webpages. The amount of information that can be obtained from Google Analytics is so detailed that for over a decade the theory has spread that GA data is a ranking factor. Is Google Analytics powerful enough to […]

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effective link building Local SEO SEO Software

6 Local Link Building Tactics for Small Businesses

according to study According to Moz, backlinks are essential for local packs and localized organic ranking factors and, in summary, are the backbone of any successful SEO campaign. Unlike common link building tactics, location has a greater impact on local link building. Therefore, you should get links from local sites related to your website. In […]

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SEO Software

Get insights for 2023 with this SEO prediction template

Even during boom times, marketing budgets are divided among different teams, channels, and initiatives. As we move into 2023, a volatile economy is likely to constrain many budgets and headcounts well below optimal levels, making it imperative for marketers that their specialties get their fair share of resources. It is especially important to articulate a […]

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SEJ Show SEO Software

SEJ’s Ben Steele on SEO Today [Podcast]

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the next year? What are your biggest threats and challenges? SEJ’s Ben Steele joined the SEJ Show to discuss findings from SEJ’s Second Annual State of SEO Study. The research includes emerging trends in the world of SEO to help […]

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cross channel marketing data strategy digital PR Industry ROI Marketing SEO Software

How to use digital PR and cross-channel data to drive organic growth

30 second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance In times of recession, brand awareness is essential to sustaining brand loyalty over the long term The brands that come out on top are those that use data from other channels to inform their approach and adopt […]

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Agency Marketing SEO Software

8 signs you’re getting fired from a bad client and how to do it

Building customer relationships is a big part of long-term business growth. Partnerships reflect brands and services. So you have to do your part to respect your clients. If your customers don’t return the favor, you have the power to take action. This article explains why you should end a relationship with a client, how to […]

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SEO Software

Is Google’s MUM a Search Ranking Factor?

at Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model). This is used internally to help the ranking system understand the language better. Since the announcement, there has been much debate about whether or when MUM will become a ranking factor. What is mum? Dubbed “a new AI milestone for understanding […]

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Content Digital Marketing Paid Media SEO Software Tools Webinar

How to Build a Successful MarTech Stack in 2023

Struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology (or MarTech) comes in. With the right MarTech, you can automate tasks, streamline workflows and improve performance. But how do you upgrade your MarTech stack to maximize campaign effectiveness? On November 10th, I moderated a webinar with iQuanti’s Vishal Maru, Vice […]

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Content Creation SEO Software

How to write a good SEO title

The title is the reader’s first point of contact on the search engine results page (SERP) for your brand or site. But how important is it for SEO? We always know that title optimization is essential, but it’s not the only one. For example, SEO titles can be gateways to potentially higher click-through rates, helping […]

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SEO Software

Is it a Google ranking factor?

Many companies and marketers consider domain authority important. There are guides everywhere on how to increase your website’s domain authority and improve your ranking in search results. But does higher domain authority actually improve rankings? In this chapter, we explore evidence about what domain authority is and whether it is a ranking factor for Google. […]

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keyword strategy SEO SEO mistakes Software

Are These SEO Newbie Mistakes Costing Your Search Rankings?

30 second summary: SEO is becoming an important practice area for companies to increase their visibility. From optimizing your website with the wrong keywords to putting too many keywords in your meta keyword tags and creating lots of similar doorway pages. We have listed the most common SEO mistakes to avoid and prepare for the […]

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News SEO Software

Google,[ショッピング]Making products easily available in tabs

Google believes that e-commerce stores are[ショッピング]We make it easy to display products in tabs. With updates to Google Search Console, you can now list your products in the Shopping tab without submitting a product feed or revisiting your website. Now you can use Search Console to list your products with just a few clicks. Method […]

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SEO Software

Is it a ranking factor?

Search Console is a free Google tool that helps you monitor and fix issues with your site’s performance in Google Search results. Google Search Console provides a lot of useful information to help you with your SEO efforts. But is it a ranking factor? Let’s dig in. The Claim: Google Search Console as a Ranking […]

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MarTech Intelligence Reports Platforms SEO Software

Choosing an SEO Platform

Enterprise SEO is increasingly complex and time consuming, with thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize. With an enterprise SEO platform, you can increase efficiency and productivity while reducing the time and errors involved in managing your organic search campaigns. Ready to help […]

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Marketing Analytics SEO Software

12 Reasons Your Website Can Have A High Bounce Rate

“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have even asked yourself. Heck, it could be the question that brought you to this article. Whatever brought you here, rest assured: There is no “perfect” […]

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Content SEO Software

How to reliably predict SEO success before publishing content

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings, […]

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On-page SEO SEO SEO Strategy Software Sponsored Posts

10 Image SEO Tips to Create a Website Your Users Love

Scanning on pages with lots of images See how well you’re doing with WebCEO’s speed optimization tools. WebCEO Screenshots, November 2022 Pay special attention to the Cumulative Layout Shift metric. This is another Google ranking factor that is also influenced by images. If you want to lower CLS, Avoid drastic layout changes in terms of […]

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Google Business Profile Google Maps Local SEO Software

Google Business Profile bug causing reviews to disappear

There are many cases where a business loses all the reviews it has earned over the years on its Google Business Profile listing. The issue appears to be related to Google automatically applying suggested edits from the web to these Business Profile listings. This may result in the creation of a new CID for that […]

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Marketing Analytics SEO Software

3 metrics you need to know to optimize your Google Ads

The switch to Google Analytics 4 (GA4), mandated by Google, is approaching. Most marketers understand the basics of GA4, but GA4 has many benefits and features worth knowing about. GA4 has many hidden wonders, but we’ve discovered a few worth noting. Google Analytics is all about numbers, so here are three metrics marketers need to […]

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SEO Software technical seo

10 Steps To Boost Your Site’s Crawlability And Indexability

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability. There are roughly 50 billion webpages on 1.93 billion […]

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Careers Content SEO Software Webinar

How to Hire Top SEO and Content Marketing Talent in 2023

Do you have plans to expand your SEO and content marketing teams in 2023? If 3 in 4 employers report difficulty finding the talent they need, don’t worry. We will help you secure the qualified candidates you are looking for. So how can you rethink your hiring strategy to attract, hire, and retain top SEO […]

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Education and Training SEO Software

What it may look like and how to level up

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.  First, it’s important to understand that, while SEO stands for search engine optimization, […]

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Marketing Analytics SEO Software

Is bounce rate a Google ranking factor?

Google searchers have consistently made it clear that they do not use Google Analytics data to rank websites. But there is a discrepancy between what Google says and what SEO believes. Despite Google’s official statement, some search marketers continue to believe that bounce rate is somehow a ranking factor. why do they believe this? Are […]

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Analytics & Conversion PPC SEO Software

The New Imperative for Search Marketers: Capturing First-Party Data

Third party cookies are being phased out. You’ve probably been thinking and talking about this for years. You’ve also seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is a pathway to adapting to a cookie-free future. what is not On the topic? The role search plays in collecting that valuable […]

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Enterprise SEO Link Building On-page SEO SEO SEO Strategy Software Sponsored Posts technical seo Tools

8 SEO Problems Solved By This SEO Artificial Intelligence Tool

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like your tried-and-true SEO tools no longer give you a true advantage? It’s time to move past the tools that your competitors are using. Stop using […]

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News SEO Software

Mobile Usability Mistakes Drop Rankings?

Google’s John Mueller responded to Reddit’s SEO discussion, where a medical website’s rankings plummeted shortly after its search console displayed mobile usability warnings. The timing of the drop in rankings shortly after the Search Console flagged a mobile usability issue appeared to be related to two events. After fixing the issue and verifying the fix […]

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agency strategy client relationship management client servicing tips Industry SEO SEO client management Software

How long does it take for SEO to show results?

30 second summary: The only way to determine a timeframe is to determine the client’s goals and flesh out a number of “what ifs” before committing. There are a lot of “if and when” things that need to be clarified with the client before giving a time estimate. Factors that can affect how long SEO […]

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SEO Software Sponsored Posts technical seo

How to improve your website ranking

Do Lighthouse scores affect website rankings? Unlike Core Web Vitals, Lighthouse scores do not affect search engine rankings. Even with a low Lighthouse score, Your actual users may have a good experience with your website. In addition to the Core Web Vitals metrics, many performance tools also display performance scores between 0 and 100. this […]

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SEO Software

How brand marketing helps improve E-A-T signals: An introduction

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T.  In this article, I will share some of the core principles of brand marketing and […]

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SEO Software technical seo

What is a canonical URL SEO guide

The phrase “canonical tags” comes up a lot in SEO discussions, and it’s even more likely when you’re working with cross-functional partners like engineering and analytics. At first glance, it can seem a little intimidating, especially if you’re new to the SEO space. But good news. In this guide, we’ll dive into what canonical tags […]

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SEO Software

8 Experiments To Improve Organic Traffic

Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to […]

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Google Google SEO Link Building SEO Software

In the future, links may become less important to Google Search’s ranking algorithms

Google’s John Mueller said that in the future there may be Google search ranking algorithms where links are less important across algorithms than they are today. He also hinted that links aren’t heavily weighted in the history of Google ranking algorithms. what was said. When asked about the link, John Mueller said at the 13:52 […]

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SEO Software

Are Nofollow Links a Google Ranking Factor?

At face value, the average website user cannot tell if a link is Nofollow or Dofollow. You can copy or click a Nofollow link just like any other link on the web. Behind the scenes, however, there are some pretty big differences. Google considers Dofollow links to be a vote of confidence and trust in […]

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SEO Software

Are internal links a ranking factor?

We hear a lot about internal links. But how important are they? Do internal links affect search rankings, and if so, how can I optimize them for SEO? It dives into Google Search Central, patents, tweets, and office hours videos to explore. The Claim: Internal Links as a Ranking Factor What are internal links? Internal […]

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International Search Local Search SEO Software

Which one is right for you?

If you operate your business globally, your website is one of the most powerful tools for reaching and communicating with your target audience. If you do business offline in different countries, you already know how different countries target different audiences. Each country also has different business-related policies and rules. Websites should also consider these and […]

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AI for SEO Google Google algorithm Google Algorithm Updates Industry SEO Software

Is Google headed towards a continuous “real-time” algorithm?

30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of […]

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SEO Software

Is author authority a Google ranking factor?

Imagine you have a minor medical problem. You probably have a click in your jaw behind your molars every time you eat. Not painful, but uncomfortable. To find a solution to this thorny problem, we turn to the universal bank of knowledge, the Internet. When you comb through search engine results, which source do you […]

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advanced SEO automated content Backlinks content and SEO SEO Software

Are these alternative SEO techniques the key to ranking success?

With algorithm updates rolling out more regularly, staying at the top of Google’s search engine results pages (SERPs) has never been more difficult. Gone are the days of directory signups, exact match domains, and keyword stuffing. SEO practitioners must do whatever they can to outperform their competitors. Sure, you can get more work done, hire […]

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Link Building SEO Software

Can link building give you or your clients a bad reputation?

In this age of online reviews, brand reputation is paramount. Before visiting the company 63.6% of consumers Check our reviews on Google.When 35% of people cited “brand trust” as one of the top reasons for choosing a retailer. Bad reviews can hurt sales, and negative reputation can be devastating, making reputation management an essential part […]

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Link Building SEO Software

How to use target directories related to link building

There is no question that people get most of their information online these days. But did you know that people are looking for local businesses as much as they are looking for answers to their own problems? According to BrightLocal’s consumer survey, 99% of consumers used the Internet to research local businesses last year. 78% […]

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actionable insights Analytics competitor analysis Content content performance Industry SEO SEO analysis Software

In a sea of signals, is your on-page on-point?

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr. […]

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News SEO Software

Google introduces new search labels for coupons and promotions

Google is updating its shopping search results with new labels that highlight coupons and promotions, and the ability to compare prices from multiple retailers. A recent survey from Google found that 43% of Americans planning to shop for the holidays plan to look for more deals and sales than last year. Google plays a central […]