30 second summary: Let’s clarify this. RankBrain is not Google’s algorithm, it is a component of Google’s Hummingbird algorithm. RankBrain is a powerful AI-based system that helps Google understand your search queries better and generate more accurate results. Marketers need to understand and adapt to Google’s RankBrain-driven search algorithm if they want to break through […]
30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue which surpasses the $205 billion benchmark from 2021 If you found yourself Googling “ideas to boost ecommerce holiday season revenue” we have answers for you! […]
30 second summary: SEOs need to improve the efficiency of their e-commerce shopping advertising campaigns to meet consumer expectations for a hassle-free online experience. As the digital space grows and evolves rapidly, brands must invest time, gain experience, and implement a variety of new strategies to maximize performance. Setting up something like Google Shopping campaigns […]
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact […]