author_name|Jon Fingas language|en-US provider_name|Engadget region|US site|engadget

Bose reportedly lays off staff due to weak sales

Bose may not be the indisputable audio giant it once was. boston globeresources say that the company is implementing "rolling layoffs" In recent years, with publicly available data showing that the number of employees has dropped from 9,000 in 2019 to 7,000 in 2021. Recently departed employees told the newspaper that Bose is falling behind its sales targets due to new products struggling in the market, including Frames audio glasses and SoundControl. hearing aids. Competition from rivals like Apple and Sony is also believed to hurt Bose’s profits.

The latest layoffs in March reportedly laid off 245 jobs and eliminated the healthcare division responsible for hearing aids. The decision came despite the scrapping of a planned sleep headset product, according to insiders. CEO Lila Snyder undermined the group after an outside review suggested that Bose should stop working on hearing aids.

Spokesperson Joanne Berthiaume confirmed the latest layoffs. Sphere. He declined to comment on staff numbers or strategy, but called the recent layoffs a focus issue. They would help Bose concentrate on the following products. "most important" to customers, he said. Berthiaume added that Bose is currently recruiting in other areas with 200 positions.

A shrinking workforce would not be surprising. While Bose is almost (if not always loved) synonymous with headphones and speakers, it’s competing in markets increasingly dominated by true wireless earbuds like AirPods, as well as smart speakers like Amazon and Sonos. Add in the niche nature of experiments like frameworks and it’s clear that the company doesn’t have as much opportunity to evolve as it once did.

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