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6 Local Link Building Tactics for Small Businesses


according to study According to Moz, backlinks are essential for local packs and localized organic ranking factors and, in summary, are the backbone of any successful SEO campaign.

Unlike common link building tactics, location has a greater impact on local link building. Therefore, you should get links from local sites related to your website.

In this post, we’ll show you 6 ways to find reliable local link prospects that will help you rank higher on Google.

How to create a local link

Since your goal is to drive more local traffic to your site, here are some ways you can use local links to improve your ranking.

1. Join a niche-related trade group

One of the best ways to build local links is with niche backlinks. Niche backlinks are like targeted advertising. They help you reach your target audience and convert them quickly.

Do a search on Google or another search engine for the sites of legitimate business associations in your city. This is because they have authority and relevant local relevance.

Consider the previous example of the pastry chef. To find associations related to your niche, type “California Chefs Association” in Google. The SEO tool shows his SEO metrics for each domain and page within the SERPs. If you go to the listed association’s page, you’ll see that it has a URL with an outbound link to the member’s site.

in America, Industry group Negotiate with governments and offer benefits to union members. These associations have insane link values ​​because they have links to government sites. Becoming a member of one of these associations through an application or subscription will help you get the backlinks you need.

2. Valuable and meaningful guest postings on local websites

One of the best off-page SEO tactics for getting quality backlinks is guest posting.

All you need to do is source a local site in your niche that you can market.

Let’s say you are a pastry chef. You can use SEO tools to search multiple pages of content. Then filter the prospects by her SEO metrics.

Target those local websites with your food and pastry blog posts, as they are more likely to accept guest post pitches.

Then set the word count filter to show pages with 500 words or more along with the domain rating filter. This process reveals sites with reasonable website permissions.

We have a few blogs left so you can start pitching for guest writing opportunities. Consider pitching your blog by emailing editors directly.

3. Generate backlinks from social media

Social media not only showcases your products, but also increases awareness of your website. As a matter of fact, on social media, a profile can generate as many local him backlinks as possible.

This process includes adding links to your social media profiles, pages, and groups.

Take Twitter for example. Statista reports that Twitter received 7.1 billion visits to its website worldwide this year. The United States is currently most twitter users 77.75 million users.And states like California and Florida Top 10 active Twitter users. Now let’s say you are in California. You are lucky enough to get enough clicks.

From the above stats, it is clear that you can get a decent number of backlinks with this microblogging platform by setting up a proper profile.

One of the best places to get backlinks on Twitter is your profile and website fields.

Did you know that your profile has a real field for your website? With over 100 characters bio space you can share your link in both places. The advantage of displaying a site link in your bio is that it will not only appear directly to your profile visitors, but will also appear in Twitter’s search results.

Sites like Klout help boost Twitter bios, but unlike Twitter, they just hyperlink website links.

Another place to include site links is in tweets for photos and videos.

4. Link building for local resource pages

This has been one of the most popular link building tactics for some time.

Resource page link building is a method of presenting your site with web pages that link to useful industry resources.

Here are some examples of resource pages.

These are great resource pages as they link to other related web pages.

To build links with this tactic, you need to create highly valuable resources (shopping guides, travel guides) for your local community. Then you can find the relevant resource page. Find websites with decent domain-level authority. Then visit the page to see external links to other of her websites. After reviewing your site based on SEO metrics, scan your remaining leads and contact them to suggest resources. for example, Amit Raj I got a link from a local university to a seafood business on their resources page.

5. Consider Your Top Organic Competitor Backlinks

The idea behind this is to find backlinks that help your competitors rank higher on Google. You need to find common links between your competitors and reach out to their sites. Find competitors in your city niche. Then use SemRush or Map Pack to gather a list of those website domains.

Make sure you’re dealing with actual competitor sites, not directories.

Use tools like Ahref Backlink Tool and SEO Spyglass to see which websites link to your competitors but not to you. You can find ample link building opportunities by looking through the list of sites.

6. Create content for local audiences

This is a great opportunity to build community ties. This includes creating relevant and local content for local audiences.

The first thing to target here is to get the local keywords. For example, if you’re a pastry chef in California, you can find California’s most popular cookie recipes.

Use keyword planning and research tools like Google Keyword Planner and SemRush to get the most popular local search queries.

Second, blog posts should be about community-scale events and activities.

It would be great if you could also connect with local influencers and bloggers and get mentions on their websites and social media. With this strategy you are sure to get local he backlinks and clicks within your region. For example, after reaching out to local influencers, you can be listed among the top 10 pastry chefs in California and increase your reach.

final thoughts

Now, it’s up to you to apply these strategies to your local link building system.Even if the process seems difficult, take it one step at a time. You can’t predict algorithms, but at least you can try to be as creative as possible in building his SEO for your brand.

Start your journey to gaining local relevance and authority in your niche using the tactics discussed in this post.


Guy Sheetrit is the CEO. Over the Top SEOis an award-winning marketing agency providing customized SEO marketing solutions for e-commerce, local and Fortune 500 companies.you can find him on twitter @guysheetrit.

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